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News podcast penetration rate in Belgium and the Netherlands 2019

Share of the respondents who listened to a news-related podcast in the last month in Belgium and the Netherlands in 2019

by Raynor de Best, last edited Jul 5, 2019
News podcast penetration rate in Belgium and the Netherlands 2019 This statistic shows the answers to a survey question regarding the penetration rate of news-related podcasts in Belgium and the Netherlands in 2019. 16 percent of the respondents from Belgium indicated they listened to one of these episodic digital audio files. This number was higher in the Netherlands.
The source mentions two potential reasons for this. They state that a "popular public broadcaster [may] have little incentive to undermine their linear radio listening by producing or promoting podcast." Additionally, the source mentions that a podcast is difficult to define as it excludes on-demand streams and downloads accessed through, for example, a radio app.
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Share of the respondents who listened to a news-related podcast in the last month in Belgium and the Netherlands in 2019

Share of respondents
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Share of respondents
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by Raynor de Best, last edited Jul 5, 2019
This statistic shows the answers to a survey question regarding the penetration rate of news-related podcasts in Belgium and the Netherlands in 2019. 16 percent of the respondents from Belgium indicated they listened to one of these episodic digital audio files. This number was higher in the Netherlands.
The source mentions two potential reasons for this. They state that a "popular public broadcaster [may] have little incentive to undermine their linear radio listening by producing or promoting podcast." Additionally, the source mentions that a podcast is difficult to define as it excludes on-demand streams and downloads accessed through, for example, a radio app.
Show more
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