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News podcast penetration rate in Belgium and the Netherlands 2018

Share of the respondents who listened to a news-related podcast in the last month in Belgium and the Netherlands in 2018

News podcast penetration rate in Belgium and the Netherlands 2018 This statistic shows the answers to a survey question regarding the penetration rate of news-related podcasts in Belgium and the Netherlands in 2018. 20 percent of the respondents from Belgium indicated they listened to one of these episodic digital audio files. This number was lower in the Netherlands.
The source mentions two potential reasons for this. They state that a "popular public broadcaster [may] have little incentive to undermine their linear radio listening by producing or promoting podcast." Additionally, the source mentions that a podcast is difficult to define as it excludes on-demand streams and downloads accessed through, for example, a radio app.
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Share of the respondents who listened to a news-related podcast in the last month in Belgium and the Netherlands in 2018

Share of respondents
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Share of respondents
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This statistic shows the answers to a survey question regarding the penetration rate of news-related podcasts in Belgium and the Netherlands in 2018. 20 percent of the respondents from Belgium indicated they listened to one of these episodic digital audio files. This number was lower in the Netherlands.
The source mentions two potential reasons for this. They state that a "popular public broadcaster [may] have little incentive to undermine their linear radio listening by producing or promoting podcast." Additionally, the source mentions that a podcast is difficult to define as it excludes on-demand streams and downloads accessed through, for example, a radio app.
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Release date
June 2018
Region
Belgium, Netherlands
Survey time period
January 2018 to February 2018
Number of respondents
4,016 respondents
Special properties
Internet users; data were weighted to targets based on census/industry accepted data on age, gender, and region to represent the total population of each country. The sample is reflective of the population that has access to the Internet.
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "A podcast is an episodic series of digital audio  les, which you can download, subscribe, or listen to. Which of the following types of podcast have you listened to in the last month?"

* For this specific survey question, the surveyed markets are: US, UK, Germany, France, Italy, Spain, Ireland, Norway, Sweden, Finland, Denmark, Belgium, Netherlands, Switzerland, Austria, Japan, South Korea, Taiwan, Hong Kong, Singapore, Australia, Canada.
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