Try our corporate solution for free!
(212) 419-8286

Most popular social media platforms for Generation Z in the Netherlands 2020

WhatsApp was the most popular social media platform for Gen Z, or 15-to-19-year-olds, in the Netherlands in 2020, with nearly all respondents using the service. This according to domestic survey information. The messenger service already ranked as the Netherlands' overall most popular social medium in terms of users. YouTube, Instagram and Snapchat were also very popular, all reaching a penetration rate of over 70 percent. Karaoke app TikTok, on the other hand, was much less popular, as only 17 percent of them used the video application.

Why is TikTok low in this ranking?

Chinese video and sing-along application TikTok, formerly, made a global name as being one of the most popular smartphone apps for Generation Z. Here, it seemingly ranks low as the source used ages 15 and up. This age group might potentially fall outside TikTok’s user base. While there is no data for the Netherlands that investigates the age groups below 15, download numbers suggest the app grew in popularity in the Netherlands after Bytedance (TikTok’s owner) merged and TikTok in August 2018.

A clash of generations

Perhaps unsurprisingly, Gen Z uses Instagram and Snapchat much more often than their Millennial counterparts (defined by the source as 20-to 39-year olds). Interestingly, Pinterest was also more popular among the younger generation. The picture gallery app does not rank among the most popular apps in the Netherlands, reaching less than five million people in 2019. Facebook, on the other hand, was more preferred by Millennials than it was by Generation Z.

Gen Z social media usage in the Netherlands in 2020, by platform

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until December 20th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

January 2020



Survey time period

January, 2020

Number of respondents


Age group

15-19 years

Method of interview

Online survey

Supplementary notes

The source states that the numbers provided are "a projection of the results based on the following: number of residents in the Netherlands, target audience (15 years and older), internet penetration rate and the population [target audience x the internet penetration rate]." * The used sample is a representative reflection of the Dutch population of 15 years and older. The source did not provide information on the exact number of respondents between 15 and 19 years old.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Facebook and Instagram in Benelux"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.