Emerging market research approaches used by buyers and suppliers worldwide 2019

This statistic displays who is using emerging research approaches in the market research industry worldwide in 2019, broken down by buyers and suppliers. During the survey, 68 percent of buyers in the market research industry stated that they use social media analytics, compared to only 43 percent of suppliers.

Share of professionals using emerging research approaches in the market research industry worldwide in 2019, by type

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Source

Release date

February 2020

Region

Worldwide

Survey time period

Q4 2019

Number of respondents

1,088 respondents

Special properties

professionals at suppliers and clients in the market research industry

Method of interview

Online interview

Supplementary notes

Age of respondents not provided in the source report.
Multiple answers were possible.

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Statistics on "Nielsen Holdings"

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