This statistic shows the results of a survey on the most common applications of artificial intelligence (AI) in digital marketing among advertisers in Europe in 2018. The survey found that 61 percent of European agencies stated to use AI to deliver better targeting, whereas 17 percent stated to not use artificial intelligence technology for digital marketing purposes at all.
Most common applications of artificial intelligence (AI) in digital marketing among advertising agencies in Europe in 2018
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IAB Europe. (July 11, 2018). Most common applications of artificial intelligence (AI) in digital marketing among advertising agencies in Europe in 2018 [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/880265/agencies-ai-applications-in-digital-marketing-in-europe/
IAB Europe. "Most common applications of artificial intelligence (AI) in digital marketing among advertising agencies in Europe in 2018." Chart. July 11, 2018. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/880265/agencies-ai-applications-in-digital-marketing-in-europe/
IAB Europe. (2018). Most common applications of artificial intelligence (AI) in digital marketing among advertising agencies in Europe in 2018. Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/880265/agencies-ai-applications-in-digital-marketing-in-europe/
IAB Europe. "Most Common Applications of Artificial Intelligence (Ai) in Digital Marketing among Advertising Agencies in Europe in 2018." Statista, Statista Inc., 11 Jul 2018, https://www.statista.com/statistics/880265/agencies-ai-applications-in-digital-marketing-in-europe/
IAB Europe, Most common applications of artificial intelligence (AI) in digital marketing among advertising agencies in Europe in 2018 Statista, https://www.statista.com/statistics/880265/agencies-ai-applications-in-digital-marketing-in-europe/ (last visited October 06, 2024)
Most common applications of artificial intelligence (AI) in digital marketing among advertising agencies in Europe in 2018 [Graph], IAB Europe, July 11, 2018. [Online]. Available: https://www.statista.com/statistics/880265/agencies-ai-applications-in-digital-marketing-in-europe/