Digital advertising market value in France 2010-2018

The value of digital advertisement in France grew continuously and exponentially over the last decade. In 2018, the French market value reached almost five billion euros, which is more than twice the amount of the value from 2010.

A thriving industry with new ideas…

As we spend more and more time online, companies had to adapt their strategy to reach new customers through new channels. Online marketing is varied and includes social media marketing, display advertising, email marketing and mobile advertising. French active Internet users indeed amounted to 54.5 million people in 2018 and that number is projected to reach 59.5 million individuals by 2023. In 2017, digital advertising expenditure reached the level of 4.1 billion euros, and it was expected to increase up to 4.4 billion euros in 2018.

… and new challenges

However, if digital advertising managed to attract advertising agencies thanks to its low price and highly focused and targeted approach, customers are much less convinced. Some practices have indeed been criticized by Internet users in recent years. Many of them stated finding digital advertising disruptive and that they were easily annoyed by it. Almost a third of Internet users have installed ad blocks to that effect, stating that online marketing disrupts navigation and is becoming more and more repetitive.

Value of the digital advertising market in France from 2010 to 2018

Market value in million euros
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Sources

Release date

February 2019

Region

France

Survey time period

2010 to 2018

Supplementary notes

The source adds the following information, "The calculation of market value takes deduplication of marketing channels into account."

The figures include the following advertising segments: search, display, local, affiliation, comparison portals, mobile. Emailing is included since 2014.

Figures prior to 2013 have been released in previous reports.

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