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Average number of ad networks, exchanges and SSPs used by U.S. publishers 2016-2018

Average number of ad networks, exchanges and supply-side platforms (SSPs) used by publishers in the United States from June 2016 to June 2018

by A. Guttmann, last edited Oct 1, 2018
Average number of ad networks, exchanges and SSPs used by U.S. publishers 2016-2018 This statistic presents the average number of ad networks, exchanges and supply-side platforms used by publishers in the United States from June 2016 to June 2018. In the last measured period, on average, publishers were selling their programmatic inventory with help of 5.7 vendors, whereas in June 2017 this figure stood at 7.5.
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Average number of ad networks, exchanges and supply-side platforms (SSPs) used by publishers in the United States from June 2016 to June 2018

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