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Italy: major obstacles in programmatic marketing development 2018
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Italy: major obstacles in programmatic marketing development 2018
Major obstacles in programmatic marketing development in Italy in 2018
This statistic shows the five major obstacles in programmatic marketing development in Italian companies in 2018. According to survey results, the lack of specific information about programmatic marketing was a relevant setback for 43 percent of respondents.
Major obstacles in programmatic marketing development in Italy in 2018
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Description
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This statistic shows the five major obstacles in programmatic marketing development in Italian companies in 2018. According to survey results, the lack of specific information about programmatic marketing was a relevant setback for 43 percent of respondents.
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- Release date
- May 2018
- Region
- Italy
- Survey time period
- April 2018
- Number of respondents
- 330 respondents
- Special properties
- respondents work in digital intensive fields
- Method of interview
- Online survey
Source
- Show sources information
- Show publisher information
- Release date
- May 2018
More information
- Region
- Italy
- Survey time period
- April 2018
- Number of respondents
- 330 respondents
- Special properties
- respondents work in digital intensive fields
- Method of interview
- Online survey
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Statistics on "Programmatic advertising in the United Kingdom (UK)"
- Overview
The most important statistics
- Programmatic display advertising spending in Europe from 2012 to 2017 (in million euros)Europe: programmatic display ad spend 2012-2017
- Penetration rate of programmatic advertising in selected countries in Europe in 2017*Penetration of programmatic advertising in Europe 2017, by country
- Advertising expenditure on programmatic digital displays in the United Kingdom (UK) from 2013 to 2016 (in billion GBP)*Programmatic digital display ad spending in the United Kingdom (UK) 2013-2016
- Share of digital display ad sales sold programmatically in the United Kingdom (UK) from 2013 to 2017Programmatic share of digital display ad sales in the United Kingdom (UK) 2013-2017
- Share of digital advertising expenditure in the United Kingdom (UK) in 2015 and 2019, by sales methodShare of digital advertising spending in the UK 2015 and 2019, by sales method
- Automated trading by format
The most important statistics
- Expenditure on programmatic digital display advertising in the United Kingdom (UK) from 2013 to 2016, by device (in million GBP)*Programmatic digital display ad spending in the UK 2013-2016, by device
- Share of programmatic advertising expenditure in the United Kingdom (UK) in 2015, by formatShare of programmatic advertising spending in the UK 2015, by format
- Advertising expenditure on programmatic digital display ads on desktops and laptops in the United Kingdom (UK) from 2013 to 2016 (in million GBP)*Desktop: programmatic digital display ad spending in the UK 2013-2016
- Growth of programmatic digital display advertising expenditure on desktops and laptops in the United Kingdom (UK) from 2013 to 2016*Programmatic desktop digital display ad spending growth in the UK 2013-2016
- Advertising expenditure on programmatic digital display ads on mobile phones and tablets in the United Kingdom (UK) from 2013 to 2016 (in million GBP)*Mobile programmatic digital display ad spending in the UK 2013-2016
- Growth of mobile programmatic digital display advertising expenditure in the United Kingdom (UK) from 2013 to 2016*Mobile programmatic digital display ad spending growth in the UK 2013-2016
- Marketer and publisher behavior
The most important statistics
- Share of marketers buying programmatic advertising in the United Kingdom (UK) in 2017, by channelProgrammatic advertising buying in the United Kingdom (UK) 2017, by channel
- Investment in programmatic advertising by share of budget in the United Kingdom (UK) in 2016Programmatic advertising investment in the UK 2016, by share of budget
- Planned distribution of direct and programmatic advertising impression sales by publishers in the United Kingdom (UK) as of May 2016Planned distribution of ad impression sales by publishers in the UK 2016
- Experience of publishing companies with header bidding in the United Kingdom (UK) in 2016Publisher experience with header bidding in the United Kingdom (UK) 2016
- Do you work with a header bidding container? Header bidding container usage by publishers in the United Kingdom (UK) 2016
- How many header bidding partners are you expecting to work with over the next 12 months?Publishers plans for header bidding partners in the United Kingdom (UK) 2016
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- Reasons for investing in programmatic advertising according to agencies Europe 2015
- Key barriers to programmatic ad investment in Northern Europe 2016
- Reasons for investing in programmatic ads according to advertisers in Europe 2015
- Sales methods for digital display advertising in the United Kingdom (UK) 2013-2015
- Key barriers to programmatic ad investment in Central and Eastern Europe 2016
- Programmatic advertising strategy of publishers in Western Europe 2016
- Key reasons to invest in programmatic advertising in Central and Eastern Europe 2016
- Reasons for programmatic advertising investments among publishers in Europe 2016
- Data sources used for programmatic campaigns by agencies in Europe 2016
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Statistics on "Programmatic advertising in the United Kingdom (UK)"
- Programmatic display advertising spending in Europe from 2012 to 2017 (in million euros)
- Penetration rate of programmatic advertising in selected countries in Europe in 2017*
- Advertising expenditure on programmatic digital displays in the United Kingdom (UK) from 2013 to 2016 (in billion GBP)*
- Share of digital display ad sales sold programmatically in the United Kingdom (UK) from 2013 to 2017
- Share of digital advertising expenditure in the United Kingdom (UK) in 2015 and 2019, by sales method
- Expenditure on programmatic digital display advertising in the United Kingdom (UK) from 2013 to 2016, by device (in million GBP)*
- Share of programmatic advertising expenditure in the United Kingdom (UK) in 2015, by format
- Advertising expenditure on programmatic digital display ads on desktops and laptops in the United Kingdom (UK) from 2013 to 2016 (in million GBP)*
- Growth of programmatic digital display advertising expenditure on desktops and laptops in the United Kingdom (UK) from 2013 to 2016*
- Advertising expenditure on programmatic digital display ads on mobile phones and tablets in the United Kingdom (UK) from 2013 to 2016 (in million GBP)*
- Growth of mobile programmatic digital display advertising expenditure in the United Kingdom (UK) from 2013 to 2016*
- Share of marketers buying programmatic advertising in the United Kingdom (UK) in 2017, by channel
- Investment in programmatic advertising by share of budget in the United Kingdom (UK) in 2016
- Planned distribution of direct and programmatic advertising impression sales by publishers in the United Kingdom (UK) as of May 2016
- Experience of publishing companies with header bidding in the United Kingdom (UK) in 2016
- Do you work with a header bidding container?
- How many header bidding partners are you expecting to work with over the next 12 months?
- Major opportunities in programmatic marketing development in Italy in 2018
- Biggest challenges for programmatic purchasing of digital advertising in Finland in 2015
- Perception of programmatic advertising among advertisers in Norway in 2017, by statement
- Share of advertisers that use programmatic advertising in Norway in 2017, by degree of implementation
- Distribution of digital advertising inventory in Australia in 3rd quarter 2015, by source and format
- Leading reasons for investing in programmatic advertising according to publishers in Europe in 2015
- Main barriers to programmatic advertising investments in Western Europe in 2016*
- Leading reasons for investing in programmatic advertising according to advertising agencies in Europe in 2015
- Main barriers to programmatic advertising investments in Northern Europe in 2016*
- Leading reasons for investing in programmatic advertising according to advertisers in Europe in 2015
- Share of digital display ad sales in the United Kingdom (UK) from 2013 to 2015, by sales method
- Main barriers to programmatic advertising investments in Central and Eastern Europe in 2016*
- Programmatic advertising operational models used by publishers in Western Europe in 2016*
- Most important reasons to invest in programmatic advertising in Central and Eastern Europe in 2016*
- Reasons for investing in programmatic advertising among publishers in Europe in 2016
- Data sources used for programmatic campaigns by agencies in Europe in 2016
- Programmatic advertising industry turnover in Italy from 2014 to 2017* (in millions)
- Key business impacts of programmatic advertising investments according to advertisers in Europe in 2016
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