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Italy: major obstacles in programmatic marketing development 2018
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Italy: major obstacles in programmatic marketing development 2018
Major obstacles in programmatic marketing development in Italy in 2018
by Daniela Coppola,
last edited
Jun 12, 2018
This statistic shows the five major obstacles in programmatic marketing development in Italian companies in 2018. According to survey results, the lack of specific information about programmatic marketing was a relevant setback for 43 percent of respondents.
Major obstacles in programmatic marketing development in Italy in 2018
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by Daniela Coppola,
last edited
Jun 12, 2018
This statistic shows the five major obstacles in programmatic marketing development in Italian companies in 2018. According to survey results, the lack of specific information about programmatic marketing was a relevant setback for 43 percent of respondents.
- Show sources information
- Show publisher information
- Release date
- May 2018
- Region
- Italy
- Survey time period
- April 2018
- Number of respondents
- 330 respondents
- Special properties
- respondents work in digital intensive fields
- Method of interview
- Online survey
Source
- Show sources information
- Show publisher information
- Release date
- May 2018
More information
- Region
- Italy
- Survey time period
- April 2018
- Number of respondents
- 330 respondents
- Special properties
- respondents work in digital intensive fields
- Method of interview
- Online survey
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Europe: programmatic display ad spend 2012-2017
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Programmatic advertising buying in the United Kingdom (UK) 2017, by channel
+Advertising & Marketing
Share of digital advertising spending in the UK 2015 and 2019, by sales method
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Statistics on "Programmatic advertising in the United Kingdom (UK)"
- Overview
The most important statistics
- Programmatic display advertising spending in Europe from 2012 to 2017 (in million euros)Europe: programmatic display ad spend 2012-2017
- Penetration rate of programmatic advertising in selected countries in Europe in 2017*Penetration of programmatic advertising in Europe 2017, by country
- Advertising expenditure on programmatic digital displays in the United Kingdom (UK) from 2013 to 2016 (in billion GBP)*Programmatic digital display ad spending in the United Kingdom (UK) 2013-2016
- Share of digital display ad sales sold programmatically in the United Kingdom (UK) from 2013 to 2017Programmatic share of digital display ad sales in the United Kingdom (UK) 2013-2017
- Share of digital advertising expenditure in the United Kingdom (UK) in 2015 and 2019, by sales methodShare of digital advertising spending in the UK 2015 and 2019, by sales method
- Automated trading by format
The most important statistics
- Expenditure on programmatic digital display advertising in the United Kingdom (UK) from 2013 to 2016, by device (in million GBP)*Programmatic digital display ad spending in the UK 2013-2016, by device
- Share of programmatic advertising expenditure in the United Kingdom (UK) in 2015, by formatShare of programmatic advertising spending in the UK 2015, by format
- Advertising expenditure on programmatic digital display ads on desktops and laptops in the United Kingdom (UK) from 2013 to 2016 (in million GBP)*Desktop: programmatic digital display ad spending in the UK 2013-2016
- Growth of programmatic digital display advertising expenditure on desktops and laptops in the United Kingdom (UK) from 2013 to 2016*Programmatic desktop digital display ad spending growth in the UK 2013-2016
- Advertising expenditure on programmatic digital display ads on mobile phones and tablets in the United Kingdom (UK) from 2013 to 2016 (in million GBP)*Mobile programmatic digital display ad spending in the UK 2013-2016
- Growth of mobile programmatic digital display advertising expenditure in the United Kingdom (UK) from 2013 to 2016*Mobile programmatic digital display ad spending growth in the UK 2013-2016
- Marketer and publisher behavior
The most important statistics
- Share of marketers buying programmatic advertising in the United Kingdom (UK) in 2017, by channelProgrammatic advertising buying in the United Kingdom (UK) 2017, by channel
- Investment in programmatic advertising by share of budget in the United Kingdom (UK) in 2016Programmatic advertising investment in the UK 2016, by share of budget
- Planned distribution of direct and programmatic advertising impression sales by publishers in the United Kingdom (UK) as of May 2016Planned distribution of ad impression sales by publishers in the UK 2016
- Experience of publishing companies with header bidding in the United Kingdom (UK) in 2016Publisher experience with header bidding in the United Kingdom (UK) 2016
- Do you work with a header bidding container? Header bidding container usage by publishers in the United Kingdom (UK) 2016
- How many header bidding partners are you expecting to work with over the next 12 months?Publishers plans for header bidding partners in the United Kingdom (UK) 2016
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- Italy: major opportunities in programmatic marketing development 2018
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- Key barriers to programmatic ad investment in Northern Europe 2016
- Reasons for investing in programmatic ads according to advertisers in Europe 2015
- Key barriers to programmatic ad investment in Central and Eastern Europe 2016
- Programmatic advertising strategy of publishers in Western Europe 2016
- Key reasons to invest in programmatic advertising in Central and Eastern Europe 2016
- Reasons for investing in programmatic advertising according to publishers Europe 2015
- Key barriers to programmatic ad investment in Western Europe 2016
- Reasons for investing in programmatic advertising according to agencies Europe 2015
- Reasons for programmatic advertising investments among advertisers in Europe 2016
- Audience data used for programmatic campaigns in Europe 2016, by stakeholder type
- Distribution of display and web TV advertising spending in Sweden 2015
- Ad effectiveness metrics used for programmatic in Western Europe 2016
- Programmatic display ad spend growth in the U.S. 2013-2019
Studies
- Programmatic advertising
- Programmatic advertising in the United Kingdom (UK)
- Attitudes Towards Programmatic Advertising 2018
- Attitudes towards Programmatic Advertising in Europe 2015
- Attitudes Towards Programmatic Advertising October 2016
- Attitudes Towards Programmatic Advertising June 2016
- Advanced TV Trends
- Programmatic Advertising: le dinamiche del mercato
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- 2014 U.S. State of the Video Industry Report
- 2014 Australian State of the Video Industry Report
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Statistics on "Programmatic advertising in the United Kingdom (UK)"
- Programmatic display advertising spending in Europe from 2012 to 2017 (in million euros)
- Penetration rate of programmatic advertising in selected countries in Europe in 2017*
- Advertising expenditure on programmatic digital displays in the United Kingdom (UK) from 2013 to 2016 (in billion GBP)*
- Share of digital display ad sales sold programmatically in the United Kingdom (UK) from 2013 to 2017
- Share of digital advertising expenditure in the United Kingdom (UK) in 2015 and 2019, by sales method
- Expenditure on programmatic digital display advertising in the United Kingdom (UK) from 2013 to 2016, by device (in million GBP)*
- Share of programmatic advertising expenditure in the United Kingdom (UK) in 2015, by format
- Advertising expenditure on programmatic digital display ads on desktops and laptops in the United Kingdom (UK) from 2013 to 2016 (in million GBP)*
- Growth of programmatic digital display advertising expenditure on desktops and laptops in the United Kingdom (UK) from 2013 to 2016*
- Advertising expenditure on programmatic digital display ads on mobile phones and tablets in the United Kingdom (UK) from 2013 to 2016 (in million GBP)*
- Growth of mobile programmatic digital display advertising expenditure in the United Kingdom (UK) from 2013 to 2016*
- Share of marketers buying programmatic advertising in the United Kingdom (UK) in 2017, by channel
- Investment in programmatic advertising by share of budget in the United Kingdom (UK) in 2016
- Planned distribution of direct and programmatic advertising impression sales by publishers in the United Kingdom (UK) as of May 2016
- Experience of publishing companies with header bidding in the United Kingdom (UK) in 2016
- Do you work with a header bidding container?
- How many header bidding partners are you expecting to work with over the next 12 months?
- Major opportunities in programmatic marketing development in Italy in 2018
- Biggest challenges for programmatic purchasing of digital advertising in Finland in 2015
- Share of advertisers that use programmatic advertising in Norway in 2017, by degree of implementation
- Perception of programmatic advertising among advertisers in Norway in 2017, by statement
- Distribution of digital advertising inventory in Australia in 3rd quarter 2015, by source and format
- Main barriers to programmatic advertising investments in Northern Europe in 2016*
- Leading reasons for investing in programmatic advertising according to advertisers in Europe in 2015
- Main barriers to programmatic advertising investments in Central and Eastern Europe in 2016*
- Programmatic advertising operational models used by publishers in Western Europe in 2016*
- Most important reasons to invest in programmatic advertising in Central and Eastern Europe in 2016*
- Leading reasons for investing in programmatic advertising according to publishers in Europe in 2015
- Main barriers to programmatic advertising investments in Western Europe in 2016*
- Leading reasons for investing in programmatic advertising according to advertising agencies in Europe in 2015
- Reasons for investing in programmatic advertising among advertisers in Europe in 2016
- Type of audience data used for programmatic campaigns in Europe in 2016, by stakeholder type
- Distribution of display and web TV advertising spending in Sweden in 2015
- Key advertising effectiveness metrics used to evaluate programmatic display campaigns by publishers in Western Europe in 2016
- Change in programmatic digital display advertising spending in the United States from 2013 to 2019
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