This statistic illustrates the share of smartphone and tablet users in the United Kingdom (UK) who feel that mobile ads are fair as long as the apps and websites are free. In 2014, 64 percent of smartphone and tablet users thought that mobile ads are fair as long as the apps and websites are free.
Smartphone/Tablet user's opinion on fairness of mobile ads in the UK 2014
Distribution of smartphone/tablet users in the United Kingdom (UK) who feel that mobile ads are fair as long as the apps/websites are free, in 2014
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Primary attitude toward mobile advertising in the United Kingdom (UK) 2015
- Mobile share of search advertising budgets in the United Kingdom (UK) 2013, by device
- Search advertising conversion rate in the United Kingdom (UK) 2013, by device
- Mobile ad recognition in the United Kingdom (UK) 2014, by product category
- Features considered attractive in marketing messages in the UK in 2012
- Effects of mobile ads on mobile internet users in the United Kingdom (UK) 2014
- Mobile advertising channel effectiveness in Italy 2015, by channel
- Expenditure on mobile marketing in Finland 2010-2017
- Canada: interest in value key words in ads 2012, based on HHI more than100K
- Canada: interest in advertising elements 2012, based on HHI less than100K
- Measuring methods of U.S. mobile and video ad performance 2011
- Canada: smartphone users who recall form of mobile ad 2013
- Canada: interest in value key words in ads 2012, based on HHI less than100K
- Canada: interest in advertising elements 2012, based on HHI more than100K
- Advertising formats with the highest impact in the UK 2009-2013
- Canada: interest in evidence in ads 2012, based on HHI less than100K
- Canada: interest in advertising images 2012, based on HHI less than100K
- Age breakdown of mobile barcode scanners worldwide 2011-2015
Further related statistics
eMarketer. (November 23, 2015). Distribution of smartphone/tablet users in the United Kingdom (UK) who feel that mobile ads are fair as long as the apps/websites are free, in 2014 [Graph]. In Statista. Retrieved December 11, 2019, from https://www.statista.com/statistics/499233/opinion-on-fairness-of-mobile-ads-uk-survey/
eMarketer. "Distribution of smartphone/tablet users in the United Kingdom (UK) who feel that mobile ads are fair as long as the apps/websites are free, in 2014." Chart. November 23, 2015. Statista. Accessed December 11, 2019. https://www.statista.com/statistics/499233/opinion-on-fairness-of-mobile-ads-uk-survey/
eMarketer. (2015). Distribution of smartphone/tablet users in the United Kingdom (UK) who feel that mobile ads are fair as long as the apps/websites are free, in 2014. Statista. Statista Inc.. Accessed: December 11, 2019. https://www.statista.com/statistics/499233/opinion-on-fairness-of-mobile-ads-uk-survey/
eMarketer. "Distribution of Smartphone/Tablet Users in The United Kingdom (Uk) Who Feel That Mobile Ads Are Fair as Long as The Apps/Websites Are Free, in 2014." Statista, Statista Inc., 23 Nov 2015, https://www.statista.com/statistics/499233/opinion-on-fairness-of-mobile-ads-uk-survey/
eMarketer, Distribution of smartphone/tablet users in the United Kingdom (UK) who feel that mobile ads are fair as long as the apps/websites are free, in 2014 Statista, https://www.statista.com/statistics/499233/opinion-on-fairness-of-mobile-ads-uk-survey/ (last visited December 11, 2019)