The share of marketing budget spent on mobile has grown over the last few years in Europe, the Middle East and Africa (EMEA). In 2019, 40 percent of respondents were spending more than a quarter of their marketing budget on mobile marketing and advertising. The share of marketers that spent less than ten percent has also decreased.
Share of budget allocated to mobile marketing and advertising in Europe, the Middle East and Africa (EMEA) from 2016 to 2019
The source adds the following information: "From 2016-2018, question asked was What percentage of your, or your clients' typical, overall marketing budget is being allocated to mobile marketing and advertising? 2016 n=261, 2017 n=421, 2018 n=442 In 2019, question asked was What percentage of your, or your clients', typical marketing and advertising budgets are being allocated to mobile marketing and advertising? 2019 n=330"
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WARC, & MMA. (October 21, 2019). Share of budget allocated to mobile marketing and advertising in Europe, the Middle East and Africa (EMEA) from 2016 to 2019 [Graph]. In Statista. Retrieved October 05, 2024, from https://www.statista.com/statistics/1062058/mobile-marketing-budget-allocation-emea/
WARC, und MMA. "Share of budget allocated to mobile marketing and advertising in Europe, the Middle East and Africa (EMEA) from 2016 to 2019." Chart. October 21, 2019. Statista. Accessed October 05, 2024. https://www.statista.com/statistics/1062058/mobile-marketing-budget-allocation-emea/
WARC, MMA. (2019). Share of budget allocated to mobile marketing and advertising in Europe, the Middle East and Africa (EMEA) from 2016 to 2019. Statista. Statista Inc.. Accessed: October 05, 2024. https://www.statista.com/statistics/1062058/mobile-marketing-budget-allocation-emea/
WARC, and MMA. "Share of Budget Allocated to Mobile Marketing and Advertising in Europe, The Middle East and Africa (Emea) from 2016 to 2019." Statista, Statista Inc., 21 Oct 2019, https://www.statista.com/statistics/1062058/mobile-marketing-budget-allocation-emea/
WARC & MMA, Share of budget allocated to mobile marketing and advertising in Europe, the Middle East and Africa (EMEA) from 2016 to 2019 Statista, https://www.statista.com/statistics/1062058/mobile-marketing-budget-allocation-emea/ (last visited October 05, 2024)
Share of budget allocated to mobile marketing and advertising in Europe, the Middle East and Africa (EMEA) from 2016 to 2019 [Graph], WARC, & MMA, October 21, 2019. [Online]. Available: https://www.statista.com/statistics/1062058/mobile-marketing-budget-allocation-emea/
