Mobile marketing budget allocation in EMEA 2016-2019

The share of marketing budget spent on mobile has grown over the last few years in Europe, the Middle East and Africa (EMEA). In 2019, 40 percent of respondents were spending more than a quarter of their marketing budget on mobile marketing and advertising. The share of marketers that spent less than ten percent has also decreased.

Share of budget allocated to mobile marketing and advertising in Europe, the Middle East and Africa (EMEA) from 2016 to 2019

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Sources

Release date

October 2019

Region

Africa, Europe, MENA

Survey time period

2019

Number of respondents

330 respondents

Special properties

Marketers

Supplementary notes

The source adds the following information: "From 2016-2018, question asked was What percentage of your, or your clients' typical, overall marketing budget is being allocated to mobile marketing and advertising? 2016 n=261, 2017 n=421, 2018 n=442
In 2019, question asked was What percentage of your, or your clients', typical marketing and advertising budgets are being allocated to mobile marketing and advertising? 2019 n=330"

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