McKinsey, was a fashion entrepreneur and influencer Miroslava Duma (miraduma).
The daughter of the former Saint Petersburg mayor, TV anchor, journalist, socialite, actress and politician Ksenia Sobchak (xenia_sobchak) owned an Instagram account with the largest share of luxury subscribers among other celebrities in Russia as of March 2018. The second most followed individual by the share of young luxury consumers across the country, according to the study by Instagram accounts with largest share of luxury consumer subscribers* in Russia as of March 2018, by gender and age group
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Statistics on Online personal luxury goods market
Overview
4
- Premium Statistic Value of the online personal luxury goods market worldwide 2004-2021
- Premium Statistic Value of the global personal luxury goods market in 2022, by format
- Premium Statistic Value share of the global personal luxury goods market in 2022, by sales channel
- Premium Statistic Online penetration of global personal luxury good sales 2017-2025
Marketplaces for luxury goods
6
- Premium Statistic GMV of Farfetch 2016-2021
- Premium Statistic Farfetch active customers Q1 2019-Q1 2021
- Premium Statistic Gross merchandise value (GMV) of The RealReal 2017-2019, by product assortment
- Premium Statistic The RealReal quarterly revenue Q1 2019 to Q3 2020
- Premium Statistic MyTheresa quarterly net sales worldwide December 2019-September 2022
- Premium Statistic MyTheresa: number of active customers quarterly 2019-2022
E-commerce sales of leading luxury brands
6
- Basic Statistic Richemont Group online distributors sales 2019-2022
- Basic Statistic Kering's e-commerce revenue share in total retail sales 2019-2021, by region
- Premium Statistic Polo Ralph Lauren's comparable e-commerce sales growth 2017-2022
- Basic Statistic Polo Ralph Lauren's comparable e-commerce sales growth 2022, by region
- Basic Statistic gucci.com: E-Commerce net sales from 2014 to 2022
- Basic Statistic Nordstrom retail sales share worldwide 2015-2021, by channel
Spotlight: China
7
- Premium Statistic Leading luxury brands in China 2021, based on the Digital IQ index
- Premium Statistic Online sales as share of the luxury market sales in China 2015-2021
- Premium Statistic Share of consumers of Tmall luxury products 2020, by age group
- Premium Statistic Tmall's leading consumers for luxury products based on GMV in China 2020, by age
- Premium Statistic Major online luxury retail WeChat Mini Programs based on MAUs in China 2020
- Premium Statistic Leading shopping channels for purchasing luxury goods in China 2021
- Premium Statistic Share of luxury consumption in China 2018-2025, by sales channel
Luxury consumers
6
- Premium Statistic Shopping channel preference for luxury goods purchases in North America Q1 2022
- Premium Statistic Shopping channel preference for luxury goods purchases in Europe Q1 2022
- Premium Statistic Online luxury shopping in North America Q3 18 - Q3 22, by age
- Premium Statistic Online luxury shopping via computers and laptops in Europe by age group Q3 18 - Q3 21
- Premium Statistic Mobile users of online luxury shopping in the U.S. 2018-2021, by age
- Premium Statistic Mobile device usage for online luxury shopping in Europe by age group Q3 18 - Q3 21
Luxury brands online and on social media
7
- Premium Statistic Fastest growing luxury retail websites in the U.S. 2020
- Premium Statistic Fastest growing luxury retailer apps in the U.S. 2020
- Premium Statistic Online visits market share of leading luxury brands in the U.S. 2020
- Premium Statistic Most visited online luxury brands worldwide, by number of visits
- Premium Statistic Instagram: number of followers of popular luxury brands 2020
- Basic Statistic Facebook: number of followers of popular luxury brands 2020
- Basic Statistic Twitter: number of followers of popular luxury brands 2020
Further related statistics
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- Main information channels for luxury customers in Russia 2018, by generation
- Social media sources to obtain information on luxury Russia 2018, by age
- Websites to obtain information on luxury Russia in 2018, by age
- Subscriptions of luxury consumers in Russia 2018, by topic and age
- Decisive factors while choosing luxury brands in Russia 2018, by age
- Key receptivity moments for young luxury shoppers in Russia 2018, by age
- Influencing attributes of luxury purchasing Russia 2018, by age group
- Expectation of Millennials in the U.S. to be more successful than their parents 2018
- Japanese millennials generation jobs distribution 2017
- Expectation of Millennials in the U.S. to have financially successful children 2018
- Proportion of population aged 25-64 years in employment in the UK 2011-2015
- Local and big brands characteristics according to European consumers 2018
- Share of workers' investments in financial instruments in India 2018 by generation
- Size of population aged 25-54 years in the United Kingdom (UK) in 2018 by gender
- Japanese millennials household annual income 2017
- Opinion on sustainable products in Europe 2018, by age group
- Generation X posts in social media referencing luxury Russia 2018, by topic
- Millennials' posts in social media referencing luxury Russia 2018, by topic
- Factors influencing luxury purchases in Russia 2018, by shopper location
Further Content: You might find this interesting as well
Statistics
- Main information channels for luxury customers in Russia 2018, by generation
- Social media sources to obtain information on luxury Russia 2018, by age
- Websites to obtain information on luxury Russia in 2018, by age
- Subscriptions of luxury consumers in Russia 2018, by topic and age
- Decisive factors while choosing luxury brands in Russia 2018, by age
- Key receptivity moments for young luxury shoppers in Russia 2018, by age
- Influencing attributes of luxury purchasing Russia 2018, by age group
- Expectation of Millennials in the U.S. to be more successful than their parents 2018
- Japanese millennials generation jobs distribution 2017
- Expectation of Millennials in the U.S. to have financially successful children 2018
- Proportion of population aged 25-64 years in employment in the UK 2011-2015
- Local and big brands characteristics according to European consumers 2018
- Share of workers' investments in financial instruments in India 2018 by generation
- Size of population aged 25-54 years in the United Kingdom (UK) in 2018 by gender
- Japanese millennials household annual income 2017
- Opinion on sustainable products in Europe 2018, by age group
- Generation X posts in social media referencing luxury Russia 2018, by topic
- Millennials' posts in social media referencing luxury Russia 2018, by topic
- Factors influencing luxury purchases in Russia 2018, by shopper location
McKinsey. (June 30, 2018). Instagram accounts with largest share of luxury consumer subscribers* in Russia as of March 2018, by gender and age group [Graph]. In Statista. Retrieved February 02, 2023, from https://www.statista.com/statistics/1068206/instagram-accounts-with-most-luxury-subscribers-russia/
McKinsey. "Instagram accounts with largest share of luxury consumer subscribers* in Russia as of March 2018, by gender and age group." Chart. June 30, 2018. Statista. Accessed February 02, 2023. https://www.statista.com/statistics/1068206/instagram-accounts-with-most-luxury-subscribers-russia/
McKinsey. (2018). Instagram accounts with largest share of luxury consumer subscribers* in Russia as of March 2018, by gender and age group. Statista. Statista Inc.. Accessed: February 02, 2023. https://www.statista.com/statistics/1068206/instagram-accounts-with-most-luxury-subscribers-russia/
McKinsey. "Instagram Accounts with Largest Share of Luxury Consumer Subscribers* in Russia as of March 2018, by Gender and Age Group." Statista, Statista Inc., 30 Jun 2018, https://www.statista.com/statistics/1068206/instagram-accounts-with-most-luxury-subscribers-russia/
McKinsey, Instagram accounts with largest share of luxury consumer subscribers* in Russia as of March 2018, by gender and age group Statista, https://www.statista.com/statistics/1068206/instagram-accounts-with-most-luxury-subscribers-russia/ (last visited February 02, 2023)
Instagram accounts with largest share of luxury consumer subscribers* in Russia as of March 2018, by gender and age group [Graph], McKinsey, June 30, 2018. [Online]. Available: https://www.statista.com/statistics/1068206/instagram-accounts-with-most-luxury-subscribers-russia/