Top-10 Instagram accounts with most luxury subscribers Russia 2018, by age and gender

Published by A. Melkadze, Apr 19, 2022
The daughter of the former Saint Petersburg mayor, TV anchor, journalist, socialite, actress and politician Ksenia Sobchak (xenia_sobchak) owned an Instagram account with the largest share of luxury subscribers among other celebrities in Russia as of March 2018. The second most followed individual by the share of young luxury consumers across the country, according to the study by McKinsey, was a fashion entrepreneur and influencer Miroslava Duma (miraduma).

Instagram accounts with largest share of luxury consumer subscribers* in Russia as of March 2018, by gender and age group

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Sources

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In cooperation with
McKinsey
Release date

June 2018

Region

Russia

Survey time period

March 2018

Supplementary notes

* Subscriptions on social media (Instagram) of luxury consumers.

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