Brand and designer social media accounts were frequently used by the majority of millennials as an information source on luxury products in Russia, as survey findings by McKinsey revealed. As for generation X representatives, online store and brand and designer social media accounts were approached by one half of luxury shoppers in this age category.
Social media channels used for obtaining information on luxury in Russia as of March 2018*, by age group
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McKinsey & Company, & Double Data, & Farfetch. (June 30, 2018). Social media channels used for obtaining information on luxury in Russia as of March 2018*, by age group [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/1068164/social-media-sources-used-for-obtaining-information-on-luxury-by-age-russia/
McKinsey & Company, und Double Data, und Farfetch. "Social media channels used for obtaining information on luxury in Russia as of March 2018*, by age group." Chart. June 30, 2018. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/1068164/social-media-sources-used-for-obtaining-information-on-luxury-by-age-russia/
McKinsey & Company, Double Data, Farfetch. (2018). Social media channels used for obtaining information on luxury in Russia as of March 2018*, by age group. Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/1068164/social-media-sources-used-for-obtaining-information-on-luxury-by-age-russia/
McKinsey & Company, and Double Data, and Farfetch. "Social Media Channels Used for Obtaining Information on Luxury in Russia as of March 2018*, by Age Group." Statista, Statista Inc., 30 Jun 2018, https://www.statista.com/statistics/1068164/social-media-sources-used-for-obtaining-information-on-luxury-by-age-russia/
McKinsey & Company & Double Data & Farfetch, Social media channels used for obtaining information on luxury in Russia as of March 2018*, by age group Statista, https://www.statista.com/statistics/1068164/social-media-sources-used-for-obtaining-information-on-luxury-by-age-russia/ (last visited November 09, 2024)
Social media channels used for obtaining information on luxury in Russia as of March 2018*, by age group [Graph], McKinsey & Company, & Double Data, & Farfetch, June 30, 2018. [Online]. Available: https://www.statista.com/statistics/1068164/social-media-sources-used-for-obtaining-information-on-luxury-by-age-russia/
