Social media sources to obtain information on luxury Russia 2018, by age

Brand and designer social media accounts were frequently used by the majority of millennials as an information source on luxury products in Russia, as survey findings by McKinsey revealed. As for generation X representatives, online store and brand and designer social media accounts were approached by one half of luxury shoppers in this age category.

Social media channels used for obtaining information on luxury in Russia as of March 2018*, by age group

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Sources

Release date

June 2018

Region

Russia

Survey time period

March 2018

Number of respondents

Over 1,000

Special properties

Luxury customers on Farfetch.com in Russia

Method of interview

Online survey

Supplementary notes

* The original survey question was worded as follows: "What are the most important internet media channels?"

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Statistics on "Luxury goods in the United Kingdom (UK)"

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