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Retailer adoption rate of try-before-you-buy in the U.S.& U.K. 2019

This statistic depicts the share of online retailers that will adopt 'try-before-you-buy' programs in the United States and United Kingdom in 2019. During the 2018 survey, 24.5 percent of respondents stated they will adopt 'try-before-you-buy' as part of their business model by 2019. 'Try-before-you-buy' is where customers are able to order multiple items before deciding what they wish to keep.

Share of retailers that will adopt try-before-you-buy in the U.S. and U.K. in 2019

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Release date

March 2018


United Kingdom, United States

Survey time period


Number of respondents

4,200 respondents

Special properties

200 retailers and 4,000 consumers from the U.S. and U.K.

Method of interview

Online survey

Supplementary notes

Date and methodology of the survey, and the age of the respondents not stated by the source.

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Statistics on "Reverse logistics"

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