Extra purchases and returns consumers will make with ‘try-before-you-buy’ U.S. 2018

This statistic depicts the average number of extra purchases and returners consumers in the U.S. think they would make per month as a result of online retailers adopting 'try-before-you-buy' in 2018. During the survey, consumers stated that they expect to make just under five additional purchases per month if online retailers adopt 'try-before-you-buy' as part of their business model. 'Try-before-you-buy' is where customers are able to order multiple items before deciding what they wish to keep.

Number of extra purchases and returns U.S. customers think they would make each month on average as a result of ‘try-before-you-buy’ in 2018

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Release date

March 2018


United States

Survey time period


Number of respondents

4,200 respondents

Special properties

200 retailers and 4,000 consumers from the U.S. and U.K.

Method of interview

Online survey

Supplementary notes

Date and methodology of the survey, and the age of the respondents not stated by the source.
Portion of respondents from the U.S. not specified by the source.

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Statistics on "Reverse logistics"

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