This statistic depicts the average number of extra purchases and returners consumers in the U.S. think they would make per month as a result of online retailers adopting 'try-before-you-buy' in 2018. During the survey, consumers stated that they expect to make just under five additional purchases per month if online retailers adopt 'try-before-you-buy' as part of their business model. 'Try-before-you-buy' is where customers are able to order multiple items before deciding what they wish to keep.
Number of extra purchases and returns U.S. customers think they would make each month on average as a result of ‘try-before-you-buy’ in 2018
200 retailers and 4,000 consumers from the U.S. and U.K.
Method of interview
Online survey
Supplementary notes
Date and methodology of the survey, and the age of the respondents not stated by the source.
Portion of respondents from the U.S. not specified by the source.
Profit from additional features by authenticating your Admin account
Please authenticate by going to "My account" → "Administration".
Then you will be able to mark statistics as favourites and use personal statistics alerts.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59$39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract; Prices do not include sales tax.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Brightpearl. (March 19, 2018). Number of extra purchases and returns U.S. customers think they would make each month on average as a result of ‘try-before-you-buy’ in 2018 [Graph]. In Statista. Retrieved May 26, 2020, from https://www.statista.com/statistics/915792/reverse-logistics-additional-purchases-returns-us-try-before-you-buy/
Brightpearl. "Number of extra purchases and returns U.S. customers think they would make each month on average as a result of ‘try-before-you-buy’ in 2018." Chart. March 19, 2018. Statista. Accessed May 26, 2020. https://www.statista.com/statistics/915792/reverse-logistics-additional-purchases-returns-us-try-before-you-buy/
Brightpearl. (2018). Number of extra purchases and returns U.S. customers think they would make each month on average as a result of ‘try-before-you-buy’ in 2018. Statista. Statista Inc.. Accessed: May 26, 2020. https://www.statista.com/statistics/915792/reverse-logistics-additional-purchases-returns-us-try-before-you-buy/
Brightpearl. "Number of Extra Purchases and Returns U.S. Customers Think They Would Make Each Month on Average as a Result of ‘try-before-you-buy’ in 2018." Statista, Statista Inc., 19 Mar 2018, https://www.statista.com/statistics/915792/reverse-logistics-additional-purchases-returns-us-try-before-you-buy/
Brightpearl, Number of extra purchases and returns U.S. customers think they would make each month on average as a result of ‘try-before-you-buy’ in 2018 Statista, https://www.statista.com/statistics/915792/reverse-logistics-additional-purchases-returns-us-try-before-you-buy/ (last visited May 26, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
