This statistic presents the average conversion rate of e-commerce websites in selected countries in Europe in 2016. The conversion ratio is the number of orders divided by the total number of website visits. As of 2016, online shops in Germany had the highest conversion rate among the countries shown, at 2.22 percent. The United Kingdom ranked in second place with an average conversion rate of 1.88 percent.
Average conversion rate* of e-commerce websites in selected countries in Europe in 2016
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Ecommerce Europe, & Ecommerce Foundation. (May 4, 2016). Average conversion rate* of e-commerce websites in selected countries in Europe in 2016 [Graph]. In Statista. Retrieved October 09, 2024, from https://www.statista.com/statistics/920860/conversion-rate-of-online-shops-europe-by-country/
Ecommerce Europe, und Ecommerce Foundation. "Average conversion rate* of e-commerce websites in selected countries in Europe in 2016." Chart. May 4, 2016. Statista. Accessed October 09, 2024. https://www.statista.com/statistics/920860/conversion-rate-of-online-shops-europe-by-country/
Ecommerce Europe, Ecommerce Foundation. (2016). Average conversion rate* of e-commerce websites in selected countries in Europe in 2016. Statista. Statista Inc.. Accessed: October 09, 2024. https://www.statista.com/statistics/920860/conversion-rate-of-online-shops-europe-by-country/
Ecommerce Europe, and Ecommerce Foundation. "Average Conversion Rate* of E-commerce Websites in Selected Countries in Europe in 2016." Statista, Statista Inc., 4 May 2016, https://www.statista.com/statistics/920860/conversion-rate-of-online-shops-europe-by-country/
Ecommerce Europe & Ecommerce Foundation, Average conversion rate* of e-commerce websites in selected countries in Europe in 2016 Statista, https://www.statista.com/statistics/920860/conversion-rate-of-online-shops-europe-by-country/ (last visited October 09, 2024)
Average conversion rate* of e-commerce websites in selected countries in Europe in 2016 [Graph], Ecommerce Europe, & Ecommerce Foundation, May 4, 2016. [Online]. Available: https://www.statista.com/statistics/920860/conversion-rate-of-online-shops-europe-by-country/