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Average conversion rate* of e-commerce websites in selected countries in Europe in 2016

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E-commerce websites: average conversion rate in Europe 2016, by country This statistic presents the average conversion rate of e-commerce websites in selected countries in Europe in 2016. The conversion ratio is the number of orders divided by the total number of website visits. As of 2016, online shops in Germany had the highest conversion rate among the countries shown, at 2.22 percent. The United Kingdom ranked in second place with an average conversion rate of 1.88 percent.
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Average conversion rate*
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Average conversion rate*
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Description

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This statistic presents the average conversion rate of e-commerce websites in selected countries in Europe in 2016. The conversion ratio is the number of orders divided by the total number of website visits. As of 2016, online shops in Germany had the highest conversion rate among the countries shown, at 2.22 percent. The United Kingdom ranked in second place with an average conversion rate of 1.88 percent.
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Release date
May 2016
Region
Denmark, France, Germany, Greece, Italy, Netherlands, United Kingdom
Survey time period
2016
Supplementary notes
* The source adds the following information: 'The conversion ratio is the number of orders divided by the total number of website visits.'
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