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U.S. SMBs allocating most of their holiday ad budgets to selected media 2018
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U.S. SMBs allocating most of their holiday ad budgets to selected media 2018
Leading media to which SMBs allocate the majority of their holiday advertising budgets in the United States as of August 2018
by A. Guttmann,
last edited
Oct 10, 2018
This statistic presents the leading media to which SMBs allocate the majority of their holiday advertising budgets in the United States as of August 2018. According to the findings, 36.4 percent of respondents stated that they devoted the majority of their holiday advertising budgets towards social media marketing, while in comparison, 3.3. percent said the same about radio advertising during the holidays.
Leading media to which SMBs allocate the majority of their holiday advertising budgets in the United States as of August 2018
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by A. Guttmann,
last edited
Oct 10, 2018
This statistic presents the leading media to which SMBs allocate the majority of their holiday advertising budgets in the United States as of August 2018. According to the findings, 36.4 percent of respondents stated that they devoted the majority of their holiday advertising budgets towards social media marketing, while in comparison, 3.3. percent said the same about radio advertising during the holidays.
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- Release date
- September 2018
- Region
- United States
- Survey time period
- August 2018
- Number of respondents
- 260 respondents
- Special properties
- owners and managers of small-to-medium businesses
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- September 2018
More information
- Region
- United States
- Survey time period
- August 2018
- Number of respondents
- 260 respondents
- Special properties
- owners and managers of small-to-medium businesses
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View on marketing effectiveness among U.S. SMBs 2016-2018
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Statistics on "SME marketing in the U.S."
- Overview
The most important statistics
- Organizational structures responsible for marketing activities of SMBs in the United States in 2017Organizational structures responsible for SMBs marketing activities in the U.S. 2017
- Small businesses marketing budgets in the United States in 2017U.S. small businesses: marketing spending 2017
- Leading marketing goals among SMBs in the United States in 2018Leading marketing objectives of SMBs in the U.S. in 2018
- Leading media and tactics planned to be used by SMBs for marketing purposes in the United States in 2018Planned use of selected marketing media and tactics by U.S. SMBs 2018
- Planned changes to spending on selected marketing and media channels according to SMBs in the United States in 2017SMBs planned spending changes on marketing & media channels in the U.S. 2017
- Weekly time spent on marketing efforts according to SMBs in the United States as of March 2017Weekly time spent on marketing according to U.S. SMBs 2017
- Leading media to which SMBs allocate the majority of their holiday advertising budgets in the United States as of August 2018U.S. SMBs allocating most of their holiday ad budgets to selected media 2018
- Perceived effectiveness of marketing efforts among SMBs in the United States from 2016 to 2018View on marketing effectiveness among U.S. SMBs 2016-2018
- Marketing tools
The most important statistics
- Number of marketing software products used regularly by SMBs in the United States as of September 2017Number of marketing software products used by U.S. SMBs 2017
- Leading activities for which SMBs use marketing automation software in the United States as of September 2017SMBs marketing application of automation software in the U.S. in 2017
- Leading tools used to track customer information according to SMBs in the United States as of September 2017Leading tools used to track customer information according to U.S. SMBs 2017
- Adoption of selected AI functionalities among SMBs in the United States as of September 2017SMBs adoption of selected AI functionalities in the U.S. 2017
- Digital marketing tactics
The most important statistics
- Share of small businesses investing in selected digital marketing channels in the United States in 2017Small businesses purchasing selected digital marketing channels in the U.S. 2017
- Share of SMB marketers who plan to increase the usage of selected content types worldwide as of January 2017SMB marketers who plan to increase the usage of selected content types worldwide 2017
- Does your company have a mobile app?U.S. small company mobile app adoption 2018
- Search engine optimization (SEO) activities of small businesses in the United States as of March 2017U.S. small businesses: SEO activities 2017
- Does your small business invest in pay-per-click (PPC) advertising?U.S. small businesses: PPC adoption 2017
- Leading channels to which SMBs allocate the majority of their holiday digital advertising budgets in the United States as of August 2018U.S. SMBs focusing holiday digital ad budgets to selected channels 2018
- Social media
The most important statistics
- Do you use social media marketing to promote your business?U.S. small businesses: social media marketing use 2017
- What are your social media marketing goals?U.S. businesses: social media marketing goals 2017
- Weekly time spent on social media marketing among small business in the United States as of February 2017U.S. small businesses: time spent on social media marketing 2017
- How much do you spend on social media ads per week?U.S. small businesses: social media advertising spending 2017
- Do you feel you are getting a positive return on investment from social media ads?U.S. small businesses: profitability of social media ads 2017
- Share of SMBs in the United States gaining customers via social posting from 2016 to 2018Share of SMBs in the U.S. gaining customers via social posting 2016-2018
- Traditional marketing tactics
The most important statistics
- Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016Trade fair visits marketing adoption among SMEs in the U.S. 2016
- Marketing implementation of out-of-home advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Outdoor advertising adoption among SMEs in the U.S. 2016
- Marketing implementation of magazine advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Magazine advertising adoption among SMEs in the U.S. 2016
- Share of local businesses using community sponsorship for advertising or promotion purposes in the United States as of 3rd quarter 2016U.S. SMBs: community sponsorship adoption 2016
- Share of local businesses using direct mail for advertising or promotion purposes in the United States as of 3rd quarter 2016U.S. SMBs: direct mail adoption 2016
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- Share of digital ad budget spent on mobile in the UK 2009-2012
- U.S. GAFO holiday retail sales share by month 2000-2013
- Reasons for traveling during the winter holiday season among Canadians 2014
- Number of hotels in Finland 2017
- Change in brand holiday season retail ad spend in the U.S. 2016 vs. 2015
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Statistics on "SME marketing in the U.S."
- Organizational structures responsible for marketing activities of SMBs in the United States in 2017
- Small businesses marketing budgets in the United States in 2017
- Leading marketing goals among SMBs in the United States in 2018
- Leading media and tactics planned to be used by SMBs for marketing purposes in the United States in 2018
- Planned changes to spending on selected marketing and media channels according to SMBs in the United States in 2017
- Weekly time spent on marketing efforts according to SMBs in the United States as of March 2017
- Leading media to which SMBs allocate the majority of their holiday advertising budgets in the United States as of August 2018
- Perceived effectiveness of marketing efforts among SMBs in the United States from 2016 to 2018
- Number of marketing software products used regularly by SMBs in the United States as of September 2017
- Leading activities for which SMBs use marketing automation software in the United States as of September 2017
- Leading tools used to track customer information according to SMBs in the United States as of September 2017
- Adoption of selected AI functionalities among SMBs in the United States as of September 2017
- Share of small businesses investing in selected digital marketing channels in the United States in 2017
- Share of SMB marketers who plan to increase the usage of selected content types worldwide as of January 2017
- Does your company have a mobile app?
- Search engine optimization (SEO) activities of small businesses in the United States as of March 2017
- Does your small business invest in pay-per-click (PPC) advertising?
- Leading channels to which SMBs allocate the majority of their holiday digital advertising budgets in the United States as of August 2018
- Do you use social media marketing to promote your business?
- What are your social media marketing goals?
- Weekly time spent on social media marketing among small business in the United States as of February 2017
- How much do you spend on social media ads per week?
- Do you feel you are getting a positive return on investment from social media ads?
- Share of SMBs in the United States gaining customers via social posting from 2016 to 2018
- Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Marketing implementation of out-of-home advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Marketing implementation of magazine advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Share of local businesses using community sponsorship for advertising or promotion purposes in the United States as of 3rd quarter 2016
- Share of local businesses using direct mail for advertising or promotion purposes in the United States as of 3rd quarter 2016
- Share of advertisers that have increased or reduce advertising budget in Norway in 2018, by channel
- Which of the following did you find the most helpful in learning about holiday deals and promotions during this past holiday season? (by age)
- Which of the following did you find the most helpful in learning about holiday deals and promotions during this past holiday season? (by gender)
- Which of the following did you find the most helpful in learning about holiday deals and promotions during this past holiday season?
- Mobile share of search advertising budgets in the United Kingdom (UK) in January and December 2013, by device
- Distribution of Spanish companies based on the share of the advertising budget invested in email marketing strategies in 2019
- Advertising expenditure of the most advertising-intensive companies in Hamburg in the first half of 2016 (in million euros)
- Barriers to mobile becoming a larger percent of digital ad spend in the UK in 2011 and 2012
- Distribution of Spanish companies based on the share of the revenue attributable to email marketing strategies in 2019
- Advertising expenditure of the most advertising-intensive companies in Berlin in the first half of 2016 (in million euros)
- Share of digital ad budget media agencies spent on mobile in the United Kingdom from 2009 to 2012
- GAFO holiday in-store retail sales share in the United States from 2000 to 2013, by month*
- Reasons for traveling during the winter holiday season among Canadians as of November 2014
- Number of hotels in Finland in 2017, by opening season
- Year-on year change in brand holiday advertising spending on selected media in the United States in October and November between 2015 and 2016
- Passenger responses to unruly children during air travel in the United States as of November 2014
- What is your first association with Christmas?*
- Frequency U.S. consumers exceed gift card value in 2016, by gender
- Number of packages delivered by U.S. parcel carriers during the holiday season in 2017 and 2018 (in millions)
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