U.S. millennials who care most about price when holiday shopping by city 2018

This statistic displays the share of young Millennials who care most about price when holiday shopping in the U.S. in 2018, broken down by city. Some 79 percent of survey respondents in San Francisco stated that price is one of the most important factors they consider when holiday shopping.

Share of young Millennials who care most about price when holiday shopping in the United States in 2018, by city*

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Sources

Release date

October 2018

Region

United States

Survey time period

2018

Number of respondents

500 respondents

Age group

21-27 years

Method of interview

Online survey

Supplementary notes

* Respondents who ranked price as one of the most important factors.

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Statistics on "Millennials in the U.S.: Consumer goods and shopping behavior"

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