Holiday Season in the United States
The holiday season is just around the corner and it’s truly the best time of the year for both consumers and retailers of all shapes and sizes. Since the recession in 2008, Christmas holiday retail sales in the United States have grown steadily. In 2017, Christmas retail sales are forecast to grow to about 680.4 billion U.S. dollars; a 3.8 percent increase from the previous year. The amount of money that U.S. consumers plan to spend on gifts has also increased. A 2017 survey revealed that 38 percent of U.S. consumers expect to spend, on average, more than 100 U.S. dollars.
Ever the optimists, Millennials are approaching the holiday season with more vigor than older shoppers — putting them squarely at the top of many retailers' wish lists. A survey revealed that 41 percent of U.S. holiday shoppers planning on researching online before visiting a store in 2017 will be Millennials. Black Friday is also the day most Millennials plan to begin their holiday shopping; roughly 50 percent according to a Statista survey.
For millions of people, Black Friday is the time to do some serious Christmas shopping --even before the last of the Thanksgiving leftovers are gone! It is the Friday after Thanksgiving, and it's one of the major shopping days of the year in the United States -falling anywhere between November 23 and 29. While it's not recognized as an official US holiday, many employees have the day off -except those working in retail. Ever since the start of the modern Macy's Thanksgiving Day Parade in 1924, the Friday after Thanksgiving has been known as the unofficial start to a bustling holiday shopping season.