Year-to-year percentage of change in holiday retail sales in the U.S. 2000-2020

This statistic shows the year-over-year growth of holiday retail sales in the United States from 2000 to 2020. In 2020, holiday retail sales were forecast to grow by approximately 3.6 percent compared to the previous year.

Holiday Season in the United States

The holiday season is just around the corner and it’s truly the best time of the year for both consumers and retailers of all shapes and sizes. Since the recession in 2008, Christmas holiday retail sales in the United States have grown steadily. In 2020, Christmas retail sales were forecast to grow to about 755.3 billion U.S. dollars. The amount of money that U.S. consumers plan to spend on gifts has fluctuated year to year.

A survey revealed that 41 percent of Millennial U.S. holiday shoppers planned on researching online before visiting a store in 2017. Black Friday is also the day most Millennials plan to begin their holiday shopping; roughly 50 percent according to a Statista survey.

For millions of people, Black Friday is the time to do some serious Christmas shopping -- even before the last of the Thanksgiving leftovers are gone! It is the Friday after Thanksgiving, and it is one of the major shopping days of the year in the United States -falling anywhere between November 23 and 29. While it is not recognized as an official U.S. holiday, many employees have the day off -except those working in retail. Ever since the start of the modern Macy's Thanksgiving Day Parade in 1924, the Friday after Thanksgiving has been known as the unofficial start to a bustling holiday shopping season.

Year-over-year growth of Christmas holiday retail sales in the United States from 2000 to 2020

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Sources

Release date

November 2020

Region

United States

Survey time period

2000 to 2020

Supplementary notes

* Projected figures. The source provided the forecasted growth figures for 2020 as a range between 3.6 to 5.2 percent. In this statistic, conservative value is given.
The holiday season is defined by the NRF as sales in the months of November and December.

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Statistics on "National holidays in the U.S."

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