2020 represented the surge of Christmas online shopping among Italian consumers. In that year, 34.4 percent of Italian prople stated they purchased Christmas gifts online, while they were only 24.6 percent in 2019. Since 2015, this purchasing habit registered increasing percentages.
Share of Italian people purchasing Christmas gifts online from 2011 to 2020
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Confcommercio-Imprese per l'Italia. (November 30, 2020). Share of Italian people purchasing Christmas gifts online from 2011 to 2020 [Graph]. In Statista. Retrieved May 27, 2022, from https://www.statista.com/statistics/1192670/christmas-gifts-online-shopping-italy/
Confcommercio-Imprese per l'Italia. "Share of Italian people purchasing Christmas gifts online from 2011 to 2020." Chart. November 30, 2020. Statista. Accessed May 27, 2022. https://www.statista.com/statistics/1192670/christmas-gifts-online-shopping-italy/
Confcommercio-Imprese per l'Italia. (2020). Share of Italian people purchasing Christmas gifts online from 2011 to 2020. Statista. Statista Inc.. Accessed: May 27, 2022. https://www.statista.com/statistics/1192670/christmas-gifts-online-shopping-italy/
Confcommercio-Imprese per l'Italia. "Share of Italian People Purchasing Christmas Gifts Online from 2011 to 2020." Statista, Statista Inc., 30 Nov 2020, https://www.statista.com/statistics/1192670/christmas-gifts-online-shopping-italy/
Confcommercio-Imprese per l'Italia, Share of Italian people purchasing Christmas gifts online from 2011 to 2020 Statista, https://www.statista.com/statistics/1192670/christmas-gifts-online-shopping-italy/ (last visited May 27, 2022)