This chart depicts the results of a poll about relationship between media agencies and advertisers in Italy as of 2018, according to the first ones. As far as the use of demand-side platforms was concerned, 59 percent of media agencies carried out all activities related to campaigns of programmatic advertising, leaving the agency free to use any technology to manage data.
Share of media agencies cooperating with advertisers in Italy in 2018, by type of relationship
Characteristic
Share of respondents
The advertiser relies on the your agency for carrying out all activities of programmatic advertising and lets you choose any DSP
59%
The advertiser relies on the your agency for carrying out some activities related to programamtic advertising and lets you choose any DSP
22%
The advertiser chooses an own DSP and gives you access to the platform to manage programmatic campaigns data
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IAB (U.S.). (November 9, 2018). Share of media agencies cooperating with advertisers in Italy in 2018, by type of relationship [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/947665/relationship-between-media-agencies-and-advertisers-in-italy/
IAB (U.S.). "Share of media agencies cooperating with advertisers in Italy in 2018, by type of relationship." Chart. November 9, 2018. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/947665/relationship-between-media-agencies-and-advertisers-in-italy/
IAB (U.S.). (2018). Share of media agencies cooperating with advertisers in Italy in 2018, by type of relationship. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/947665/relationship-between-media-agencies-and-advertisers-in-italy/
IAB (U.S.). "Share of Media Agencies Cooperating with Advertisers in Italy in 2018, by Type of Relationship." Statista, Statista Inc., 9 Nov 2018, https://www.statista.com/statistics/947665/relationship-between-media-agencies-and-advertisers-in-italy/
IAB (U.S.), Share of media agencies cooperating with advertisers in Italy in 2018, by type of relationship Statista, https://www.statista.com/statistics/947665/relationship-between-media-agencies-and-advertisers-in-italy/ (last visited July 27, 2024)
Share of media agencies cooperating with advertisers in Italy in 2018, by type of relationship [Graph], IAB (U.S.), November 9, 2018. [Online]. Available: https://www.statista.com/statistics/947665/relationship-between-media-agencies-and-advertisers-in-italy/
