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Italy: relationship between media agencies and advertisers 2018

Share of media agencies cooperating with advertisers in Italy in 2018, by type of relationship

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Source

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Release date

November 2018

Region

Italy

Survey time period

July 27 to October 5, 2018

Special properties

IAB associate members (96%), other companies (4%)

Method of interview

Computer-assisted web interviews (CAWI)

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