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Italy: relationship between media agencies and advertisers 2018

Share of media agencies cooperating with advertisers in Italy in 2018, by type of relationship

by Daniela Coppola, last edited Dec 5, 2018
Italy: relationship between media agencies and advertisers 2018 This chart depicts the results of a poll about relationship between media agencies and advertisers in Italy as of 2018, according to the first ones. As far as the use of demand-side platforms was concerned, 59 percent of media agencies carried out all activities related to campaigns of programmatic advertising, leaving the agency free to use any technology to manage data.
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Share of media agencies cooperating with advertisers in Italy in 2018, by type of relationship

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