Opinion of French about targeted advertisement on e-commerce websites by age 2018

This statistic presents opinion of French people regarding targeted advertisements on e-commerce websites in 2018, by age. It appears that 37 percent of the respondents aged between 18 and 25 years old declared they appreciated targeted advertisements on the Internet.

Regarding e-commerce websites, would you say that you appreciate getting advertisements matching your profile?*

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Sources

Release date

May 2018

Region

France

Survey time period

May 9-11, 2018

Number of respondents

962 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* This question was phrased by the source as follows: "A propos des sites de e-commerce, diriez-vous que vous appréciez les publicités ou promotions qui correspondent à votre profil lorsque vous consultez un site internet"

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Statistics on "E-commerce in France "

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