Online content creation teams composition and SEO in France 2020

Composition of teams responsible for producing online content and SEO in French companies in 2020

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Release date

October 2020



Survey time period

September 2020

Number of respondents

100 respondents

Special properties

Marketing experts of French companies*

Supplementary notes

* The source adds the following information: " By interviewing more than 100 companies, the study exposes the vision of many sectors, the majority of which are represented by Communication / Marketing / Media (27%), IT (14%), Retail / Mass distribution ( 11%) as well as Banks / Insurance / Financial Services (8%). These activities are aimed at different markets (BtoB 47%, BtoC, 17%, both 36%), whose audiences do not have the same needs or the same search behavior on the Internet. With a panel made up half of traditional companies (54%) and pure players (46%), their business model and their approach to digital are different. The the size of the companies in the panel were made up of 50% SMEs and 29% VSEs."

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