This statistic presents information on the local advertising spending in the healthcare industry in the United States in 2017 and 2021. According to the source, small and medium sized business in this vertical are set to spend 11.56 billion U.S. dollars on advertising in 2021, up from 10.58 billion spent in 2017.
Local advertising spending in the healthcare industry in the United States in 2017 and 2021 (in million U.S. dollars)
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Statistics on Pharma and healthcare industry advertising in the U.S.
Overview - pharma & healthcare industry
7
- Basic Statistic Market share of the leading global pharmaceutical markets 2021
- Premium Statistic Pharmaceutical corporations by U.S. revenue 2021
- Premium Statistic Leading pharmacies in the U.S. 2022, based on prescription revenue
- Basic Statistic Prescription drug expenditure in the U.S. 1960-2021
- Premium Statistic OTC medication retail sales in the U.S. 1965-2022
- Premium Statistic OTC total sales volume in the U.S. 2017-2022
- Premium Statistic Share of U.S. people who had a favorable view of pharmaceutical companies 2021
Pharma & healthcare marketing
4
- Premium Statistic Marketing budgets of U.S. health care companies 2019-2021
- Premium Statistic Change in marketing budgets of U.S. health care companies 2021
- Premium Statistic Change in marketing budgets of U.S. health care companies 2022, by target
- Premium Statistic U.S. health care companies: share of marketing budget 2022, by channel
Pharma & healthcare advertising
8
- Premium Statistic Prescription drug advertising spend in the U.S. 2020-2021, by medium
- Premium Statistic Pharma DTC ad spend in the U.S. 2012-2021
- Premium Statistic Pharmaceutical industry DTC traditional media spending in U.S. 2016-2020
- Premium Statistic Pharma DTC ad spend in the U.S. 2020, by medium
- Premium Statistic Number of pharma brands advertising on platforms in the U.S. H2 2010
- Premium Statistic Pharmaceutical industry TV ad spend in the U.S 2016-2020
- Premium Statistic U.S. healthcare local ad spend 2017-2021
- Premium Statistic U.S. healthcare local ad spend 2017-2021, by format
Digital
7
- Premium Statistic Digital Market Outlook: digital ad spending share in the U.S. 2022, by industry
- Premium Statistic Healthcare & pharmaceutical industry digital ad spend in the U.S. 2011-2024
- Premium Statistic B2B healthcare & pharmaceutical industry digital ad spend in the U.S. 2018-2023
- Premium Statistic Healthcare and pharma sector digital video ad spend U.S. 2020, by device
- Premium Statistic Healthcare & pharma sector display ad spend U.S. 2020, by device
- Premium Statistic Healthcare & pharma social media ad spend U.S. 2020
- Premium Statistic COVID-19 vaccine digital ad spend in the U.S. 2021, by producer
Market leaders
7
- Premium Statistic Leading pharmaceutical brands in the U.S. 2021, by DTC
- Premium Statistic Most advertised drugs on U.S. TV 2021
- Premium Statistic Pharma companies with largest print ad spend in the U.S. 2020
- Basic Statistic AbbVie's advertising expenses 2014-2021
- Premium Statistic AstraZeneca: ad spend in the U.S. 2012-2019
- Premium Statistic Pfizer: ad spend in the U.S. 2009-2019
- Premium Statistic Novartis: ad spend in the U.S. 2012-2019
Consumer perception
6
- Premium Statistic Trust in information included in pharma advertising U.S. 2021
- Premium Statistic Most resonating media for pharma advertising according to U.S. consumers 2021, by age
- Premium Statistic Factors influencing memorability of pharma advertising in the U.S. 2021, by age
- Premium Statistic Actions taken in reaction to pharma advertising in the U.S. 2021
- Premium Statistic Consumer perception to the frequency of pharma advertising in the U.S. 2022
- Premium Statistic Consumer perception to the relevance of pharma advertising in the U.S. 2022
Further related statistics
16
- Healthcare industry ad spend in the U.S. 2006-2015
- Hospitals, clinics & medial centers ad spending in the U.S. 2010-2014
- Hospitals, clinics & medial centers ad spend in the U.S. 2010-2014, by medium
- U.S. hospitals industry ad spend 2020-2021
- Total spending for healthcare services in hospitals China 2009-2018
- Beauty advertising spending in the U.S. 2020-2021
- U.S. home health care services industry ad spend 2020-2021
- Total spending for healthcare services in primary healthcare clinics China 2009-2018
- U.S. skilled nursing care facilities ad spend 2010-2016
- Total spending for healthcare services in China 2009-2018 by type
- U.S. medical laboratories ad spend 2010-2016
- Health and beauty advertising spending in the U.S. 2017, by segment
- Advertising expenditure for dental products in specialist magazines in Germany 2013
- Advertising spending in Poland 2017, by industry sector
- Health care: advertising spending by medium in France 2014
- Advertising expenditure in Slovenia 2007-2019
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Statistics
- Healthcare industry ad spend in the U.S. 2006-2015
- Hospitals, clinics & medial centers ad spending in the U.S. 2010-2014
- Hospitals, clinics & medial centers ad spend in the U.S. 2010-2014, by medium
- U.S. hospitals industry ad spend 2020-2021
- Total spending for healthcare services in hospitals China 2009-2018
- Beauty advertising spending in the U.S. 2020-2021
- U.S. home health care services industry ad spend 2020-2021
- Total spending for healthcare services in primary healthcare clinics China 2009-2018
- U.S. skilled nursing care facilities ad spend 2010-2016
- Total spending for healthcare services in China 2009-2018 by type
- U.S. medical laboratories ad spend 2010-2016
- Health and beauty advertising spending in the U.S. 2017, by segment
- Advertising expenditure for dental products in specialist magazines in Germany 2013
- Advertising spending in Poland 2017, by industry sector
- Health care: advertising spending by medium in France 2014
- Advertising expenditure in Slovenia 2007-2019
BIA Advisory Services. (September 27, 2017). Local advertising spending in the healthcare industry in the United States in 2017 and 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved May 29, 2023, from https://www.statista.com/statistics/948423/healthcare-local-ad-spend-usa/
BIA Advisory Services. "Local advertising spending in the healthcare industry in the United States in 2017 and 2021 (in million U.S. dollars)." Chart. September 27, 2017. Statista. Accessed May 29, 2023. https://www.statista.com/statistics/948423/healthcare-local-ad-spend-usa/
BIA Advisory Services. (2017). Local advertising spending in the healthcare industry in the United States in 2017 and 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 29, 2023. https://www.statista.com/statistics/948423/healthcare-local-ad-spend-usa/
BIA Advisory Services. "Local Advertising Spending in The Healthcare Industry in The United States in 2017 and 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 27 Sep 2017, https://www.statista.com/statistics/948423/healthcare-local-ad-spend-usa/
BIA Advisory Services, Local advertising spending in the healthcare industry in the United States in 2017 and 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/948423/healthcare-local-ad-spend-usa/ (last visited May 29, 2023)
Local advertising spending in the healthcare industry in the United States in 2017 and 2021 (in million U.S. dollars) [Graph], BIA Advisory Services, September 27, 2017. [Online]. Available: https://www.statista.com/statistics/948423/healthcare-local-ad-spend-usa/