Distribution of consumers not shopping on Black Friday in Italy 2019, by age group

On Black Friday 2019, Italians aged 25 to 34 years made up the largest share of people not shopping at all on this occasion. Consumers aged between 45 and 54 years ranked second, representing 23.9 percent of the total.
The survey, conducted in Italy in 2019, also reveals that the share of Italians not willing to buy anything on Black Friday equaled to 14 percent of the total.

Distribution of consumers not shopping on Black Friday in Italy in 2019, by age group

Share of respondents
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Source

Release date

2019

Region

Italy

Survey time period

October 24-29, 2019

Number of respondents

1,028*

Method of interview

Online survey

Supplementary notes

*14 percent of respondents declared to not do any shopping on Black Friday.

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Statistics on "Black Friday in Italy"

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