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Influence of offers in weekly supermarket brochures in the Netherlands 2018
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Influence of offers in weekly supermarket brochures in the Netherlands 2018
Is an attractive offer in a weekly supermarket flyer or brochure a reason for you to visit another supermarket?*
The statistic displays the results of a survey question on whether or not offers in weekly supermarket brochures in the Netherlands would influence consumers to visit another supermarket in 2018. The survey outcomes show that as of 2018, offers in supermarket brochures had a limited effect on the shopping behavior of consumers. Just over 20 percent of respondents indicated that they always or often visit an other supermarket if its weekly brochure contained attractive offers, whereas 65 percent of respondents sometimes or rarely do so.
Is an attractive offer in a weekly supermarket flyer or brochure a reason for you to visit another supermarket?*
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Description
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More information
The statistic displays the results of a survey question on whether or not offers in weekly supermarket brochures in the Netherlands would influence consumers to visit another supermarket in 2018. The survey outcomes show that as of 2018, offers in supermarket brochures had a limited effect on the shopping behavior of consumers. Just over 20 percent of respondents indicated that they always or often visit an other supermarket if its weekly brochure contained attractive offers, whereas 65 percent of respondents sometimes or rarely do so.
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- Release date
- November 2018
- Region
- Netherlands
- Survey time period
- 1 June, 2018 to 8 June, 2018
- Number of respondents
- 2,336 respondents
- Age group
- 18 years and older
- Special properties
- respondents who regularly do grocery shopping
- Method of interview
- Panel survey
- Supplementary notes
- *The question was phrased by the source as follows: "Is een aantrekkelijke aanbieding uit een weekfolder aanleiding om een andere supermarkt te bezoeken?" (English: "Is an attractive offer in a weekly supermarket flyer or brochure a reason for you to visit another supermarket?")
Source
- Show sources information
- Show publisher information
- Release date
- November 2018
More information
- Region
- Netherlands
- Survey time period
- 1 June, 2018 to 8 June, 2018
- Number of respondents
- 2,336 respondents
- Age group
- 18 years and older
- Special properties
- respondents who regularly do grocery shopping
- Method of interview
- Panel survey
- Supplementary notes
- *The question was phrased by the source as follows: "Is een aantrekkelijke aanbieding uit een weekfolder aanleiding om een andere supermarkt te bezoeken?" (English: "Is an attractive offer in a weekly supermarket flyer or brochure a reason for you to visit another supermarket?")
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- Use of supermarket brochures for grocery shopping in the Netherlands 2018
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- U.S. consumers' frequency to order online from their primary supermarket 2014
- U.S. consumers' importance of the type of additives when making food purchases 2014
- U.S. consumers' importance of organic claims when making food purchases 2014
- U.S. consumers' importance of prices when making food purchase decisions 2014
- U.S. consumers' importance of brand names when making food purchase decisions 2014
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- U.S. consumers' importance of product origin when making food purchases 2014
- Online orientation channels used to buy supermarket goods in the Netherlands 2018
- Reaction to commercials in primetime TV in the U.S. 2015
- U.S. consumers' reasons why they prefer a grocery store 2013
- U.S. primary supermarkets: consumers' importance of accurate shelf tags 2013-2014
- U.S. primary supermarkets: consumers' importance of items on sale 2013-2014
- U.S. primary supermarkets: consumers' importance of nutritional information 2013-2014
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- U.S. supermarkets: consumers' influences on grocery shopping behavior 2013-2014
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Studies
- Sainsbury Group in the United Kingdom (UK)
- The Co-operative Group Ltd in the United Kingdom (UK)
- Supermarkets in the Netherlands
- Tesco Group in the United Kingdom (UK)
- Albert Heijn supermarkets
- Jumbo supermarkets
- Loblaws
- Discount supermarkets in the Netherlands
- Kroger Company
- Supermarkets in the UK
- Loblaw Companies Limited 2018 Annual Report
- J Sainsbury plc Annual Report and Financial Statements 2018
- Kesko's Annual Report 2017
- S-ryhmä ja vastuullisuus 2017
- Metro, Inc. Annual Report 2018
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- Most visited stores by grocery shoppers in Canada as of 2017, by department type
- Reasons for choosing a specific store for grocery shopping in Canada as of March 2017
- Grocery retailers shopped at by Millennial mothers in the past month in Canada as of May 2016
- Type of grocery shopping trip made most recently among consumers in Canada as of January 2016
- Grocery store sections shopped on most recent shopping trip among consumers in Canada as of March 2017
- Activities carried out during most recent grocery shopping trip among consumers in Canada as of March 2017
- Reasons for fill-in and quick grocery shopping trips among consumers in Canada as of March 2017
- Millennial mothers' grocery shopping habits in Canada as of May 2016
- Average grocery basket size per shopping trip in Canada from 2013 to 2016 (in Canadian dollars)
- Average annual household expenditure on food in Canada from 2010 to 2017 (in 1,000 Canadian dollars)
- Average amount Millennial mothers spend on groceries per month in Canada as of May 2016 (in Canadian dollars)
- Shopping changes made by households in response to rising food prices in Canada as of February 2016
- Do you typically spend more on groceries bought online or bought in-store?
- Categories in which consumers purchase organic products regularly in Canada as of March 2017
- Leading consumer groups who purchase organic products weekly in Canada in 2017
- Locations consumers purchase organic products in Canada as of 2017, by distribution channel
- Share of weekly grocery budget consumers spend on organic products in Canada as of 2017, by household size
- Attitudes towards organic products among consumers in Canada as of March 2017*
- Food product shopping habits among consumers in Canada as of March 2017*
- Which of these specialty food categories do you consider the most when purchasing groceries?
- Leading categories where ethnic consumers look for natural ingredients in Canada as of June 2017*
- Consumers level of trust in labels on food products in Canada as of 2017
- Leading reasons to buy groceries online in Canada as of February 2018
- Leading reasons preventing consumers from buying groceries online in Canada as of March 2018
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- How often do U.S. consumers look for the price when deciding whether or not to purchase a food item?
- How often do U.S. consumers look for brand names when deciding whether or not to purchase a food item?
- How often do U.S. consumers look for ingredients when deciding whether or not to purchase a food item?
- How often do U.S. consumers look for health claims when deciding whether or not to purchase a food item?
- How often do U.S. consumers look for the product origin when deciding whether or not to purchase a food item?
- How did you orientate before your last supermarket purchase?*
- Actions taken when commercials were shown on linear TV during primetime in the United States as of May 2015
- What consumers like about their preferred grocer?
- U.S. consumers' importance of accurate shelf tags when selecting their primary grocery store in 2013 and 2014*
- U.S. consumers' importance of items on sale or money-saving specials when selecting their primary grocery store in 2013 and 2014*
- U.S. consumers' importance of nutrition and health information available when selecting their primary grocery store in 2013 and 2014*
- U.S. consumers' importance of an advanced deli-order technology when selecting their primary grocery store in 2013 and 2014*
- U.S. consumers' influences on food buying behavior in 2013 and 2014
- U.S. consumers' importance of a fast checkout when selecting their primary grocery store in 2013 and 2014*
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