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Influence of offers in weekly supermarket brochures in the Netherlands 2018

Is an attractive offer in a weekly supermarket flyer or brochure a reason for you to visit another supermarket?*

Influence of offers in weekly supermarket brochures in the Netherlands 2018 The statistic displays the results of a survey question on whether or not offers in weekly supermarket brochures in the Netherlands would influence consumers to visit another supermarket in 2018. The survey outcomes show that as of 2018, offers in supermarket brochures had a limited effect on the shopping behavior of consumers. Just over 20 percent of respondents indicated that they always or often visit an other supermarket if its weekly brochure contained attractive offers, whereas 65 percent of respondents sometimes or rarely do so.
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Is an attractive offer in a weekly supermarket flyer or brochure a reason for you to visit another supermarket?*

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The statistic displays the results of a survey question on whether or not offers in weekly supermarket brochures in the Netherlands would influence consumers to visit another supermarket in 2018. The survey outcomes show that as of 2018, offers in supermarket brochures had a limited effect on the shopping behavior of consumers. Just over 20 percent of respondents indicated that they always or often visit an other supermarket if its weekly brochure contained attractive offers, whereas 65 percent of respondents sometimes or rarely do so.
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Release date
November 2018
Region
Netherlands
Survey time period
1 June, 2018 to 8 June, 2018
Number of respondents
2,336 respondents
Age group
18 years and older
Special properties
respondents who regularly do grocery shopping
Method of interview
Panel survey
Supplementary notes
*The question was phrased by the source as follows: "Is een aantrekkelijke aanbieding uit een weekfolder aanleiding om een andere supermarkt te bezoeken?" (English: "Is an attractive offer in a weekly supermarket flyer or brochure a reason for you to visit another supermarket?")
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