Brazil: pay TV programming by origin & type 2021

In 2021, almost 80 percent of the total programming time of pay TV channels for children in Brazil was made abroad. Advertising accounted for less than eight percent of the total programming time of overall Brazilian pay TV channels. It was estimated that there were 13.93 million pay TV subscribers in Brazil in 2021.

Distribution of pay TV programming in Brazil in 2021, by origin and channel type

Characteristic	Foreign	Brazilian	Advertising	Other
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Release date

February 2022

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Region

Brazil

Survey time period

2021

Supplementary notes

* CEQ stands for "canais de espaço qualificado" or qualified space channels. They are subject to the quota of Brazilian content broadcasting for three and a half hours during prime time (at least half of which must be independent content).

** CABEQ stands for "canal brasileiro de espaço qualificado" or Brazilian qualified space channel. It must be programmed by Brazilian programmers; broadcast, during prime time, mostly Brazilian audiovisual content that constitutes qualified space, with half of this content produced by independent Brazilian producers; and not be subject to an exclusivity agreement that prevents its programmer from commercializing the rights of its exhibition or broadcast.

The source defines "qualified space" as the channel's total programming space, excluding religious or political content, sports events and demonstrations, contests, advertising, teleshopping, infomercials, electronic games, mandatory political advertising, party election broadcast, journalistic content, and talk shows anchored by a presenter.

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