U.S. Amazon retail e-commerce sales 2018-2019, by segment

This statistic presents the distribution of Amazon's retail e-commerce sales in the United States from 2018 to 2019, by segment. In 2018, 32 percent of Amazon's retail e-commerce sales was through their direct sales channels, while their marketplace sales accounted for 68 percent of the total share. In 2019, it is projected that the share of direct sales will decrease to 29.3 percent, while in comparison marketplace sales will have an increase of 2.7 percentage points, with a total value of 70.7 percent.

Distribution of Amazon retail e-commerce sales in the United States from 2018 to 2019, by segment

Direct salesMarketplace sales
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Release date

July 2018


United States

Survey time period

June 2018

Supplementary notes

* Forecast
Sales of products made through Amazon.com (browser or app) where Amazon is the merchant of record who assumes the legal ownership of inventory prior to changing hands with the consumer

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Statistics on "Online marketplaces"

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