U.S. generations that frequently shopping online and offline 2021

Published by
D. Tighe,
Jun 14, 2023
In 2021, approximately half of consumers in the United States went shopping in physical stores on a daily or weekly basis. Gen Z and the millennial generation typically shopped near equal amounts online and offline each week, while older generations mostly favored in-store shopping.

Percentage share of consumers in the United States that shopped in-store and online on a daily or weekly basis in 2021, by generation

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Release date

April 2021

Region

United States

Survey time period

February 2021

Number of respondents

8,000 respondents

Age group

13 years and older

Supplementary notes

The source does not provide the original wording of the question posed during the survey.

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