In a study of out-of-home advertising effectiveness conducted in early 2019, it was found that the majority of viewers heavily exposed to OOH advertising in the United States (those who have traveled in a car and seen OOH ads) were white. Asians accounted for the smallest group exposed to OOH, at 11 percent.
Distribution of heavy out-of-home advertising viewers in the United States as of March 2019, by race and ethnicity
Heavy OHH viewers are defined as: Adults age 18-64 in the top 2 volume groups for miles traveled in a car in the past 7 days AND noticed any OOH ads in the past 7 days
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OAAA. (September 30, 2019). Distribution of heavy out-of-home advertising viewers in the United States as of March 2019, by race and ethnicity [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/1112184/out-of-home-advertising-viewers-by-ethnicity-us/
OAAA. "Distribution of heavy out-of-home advertising viewers in the United States as of March 2019, by race and ethnicity." Chart. September 30, 2019. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/1112184/out-of-home-advertising-viewers-by-ethnicity-us/
OAAA. (2019). Distribution of heavy out-of-home advertising viewers in the United States as of March 2019, by race and ethnicity. Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/1112184/out-of-home-advertising-viewers-by-ethnicity-us/
OAAA. "Distribution of Heavy Out-of-home Advertising Viewers in The United States as of March 2019, by Race and Ethnicity." Statista, Statista Inc., 30 Sep 2019, https://www.statista.com/statistics/1112184/out-of-home-advertising-viewers-by-ethnicity-us/
OAAA, Distribution of heavy out-of-home advertising viewers in the United States as of March 2019, by race and ethnicity Statista, https://www.statista.com/statistics/1112184/out-of-home-advertising-viewers-by-ethnicity-us/ (last visited November 09, 2024)
Distribution of heavy out-of-home advertising viewers in the United States as of March 2019, by race and ethnicity [Graph], OAAA, September 30, 2019. [Online]. Available: https://www.statista.com/statistics/1112184/out-of-home-advertising-viewers-by-ethnicity-us/
