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Share of heavy OOH advertising viewers in the U.S. 2019, by ethnicity

Distribution of heavy out-of-home advertising viewers in the United States as of March 2019, by race and ethnicity

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Release date

September 2019


United States

Survey time period

October 2018 to March 2019

Number of respondents

5,157 respondents

Age group

18-64 years

Supplementary notes

Heavy OHH viewers are defined as: Adults age 18-64 in the top 2 volume groups for miles traveled in a car in the past 7 days AND noticed any OOH ads in the past 7 days

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Statistics on " Out-of-home advertising "

Statistics on Out-of-home advertising

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