Most popular athletes on social media during Winter Olympics 2018, by interactions

This statistic presents the most popular athletes on social media during the Winter Olympics in PyeongChang 2018, by total number of interactions. According to the findings, American snowboarder Shaun White had the highest recorded number of interactions across all social media platforms during the Winter Olympics, with a total of 11.8 million interactions. In second place was the American figure skater Maia Shibutani who had a total of 7.03 million total interactions across social media platforms.

Most popular athletes on social media during the Winter Olympics in PyeongChang 2018, by total number of interactions

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Sources

Release date

March 2018

Region

Worldwide

Survey time period

February 7 to 26, 2018

Supplementary notes

Source tracked 2,919 athletes, 217 organizations, and 95 partners. Performance of individual social posts was measured from the original links.
Source tracked activity across Facebook, Instagram, Twitter and YouTube.

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Statistics on "Social media usage in the United Kingdom (UK)"

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