Leading KPIs of video advertising campaigns delivery in Italy 2018-2019

Leading KPIs of video advertising campaigns delivery in Italy between 2018 and 2019, by funnel stage

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Release date

October 2019

Region

Italy

Survey time period

2018 and 2019

Number of respondents

105 respondents

Special properties

Top spender companies

Supplementary notes

This question was phrased by the source as follows: "Consideri ora il formato video e gli obiettivi con cui questo formato รจ utilizzato all'interno dell' iniziativa di marketing e comunicazione. Quali metriche utilizzate per la misurazione delle sue performance?"

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