Leading KPIs of video advertising campaigns delivery in Italy 2018-2019

In the two-years 2018 and 2019, Italian companies used several performance indicators to evaluate their video online advertising campaigns. According to the survey, viewability was the most used indicator to check for the quality of the delivery. On the other hand, as far as the cost-effectiveness of the campaign was concerned, CPM (cost per thousand) was one of the most used indicator for awareness, while CPC (cost per click) was the most used to benchmark the consideration of the brand or company.

Leading KPIs of video advertising campaigns delivery in Italy between 2018 and 2019, by funnel stage

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Release date

October 2019



Survey time period

2018 and 2019

Number of respondents

105 respondents

Special properties

Top spender companies

Supplementary notes

This question was phrased by the source as follows: "Consideri ora il formato video e gli obiettivi con cui questo formato è utilizzato all'interno dell' iniziativa di marketing e comunicazione. Quali metriche utilizzate per la misurazione delle sue performance?"

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Statistics on "Video advertising and marketing"

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