This statistic shows the viewability rate of video advertising in Russia in 2015 and 2016, broken down by platform. In 2016, 79 percent of video ads across the web (excl. YouTube) were viewable, which was seven percent less than in 2015.
Viewability rate of video advertising in Russia in 2015 and 2016, by platform
2015
2016
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Sources
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Survey by
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Published by
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Source link
https://www.statista.com
Release date
July 2016
Region
Russia
Survey time period
April 2016
Supplementary notes
* Video viewability data for YouTube based on Google's Active measurement technology including both data from across the web (desktop, mobile, and tablet) and mobile in-app ads.
** Video viewability across the web based on Google's Active measurement technology including both data from across the web (desktop, mobile, and tablet) and mobile in-app ads, not including YouTube. Figure for 2015 does not inlude mobile app viewability.
Video ad viewability rate in Russia 2015-2016, by platform
This statistic shows the viewability rate of video advertising in Russia in 2015 and 2016, broken down by platform. In 2016, 79 percent of video ads across the web (excl. YouTube) were viewable, which was seven percent less than in 2015.
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Google. (July 15, 2016). Viewability rate of video advertising in Russia in 2015 and 2016, by platform [Graph]. In Statista. Retrieved November 19, 2019, from https://www.statista.com/statistics/658036/video-ads-viewability-rate-by-platform-in-russia/
Google. "Viewability rate of video advertising in Russia in 2015 and 2016, by platform." Chart. July 15, 2016. Statista. Accessed November 19, 2019. https://www.statista.com/statistics/658036/video-ads-viewability-rate-by-platform-in-russia/
Google. (2016). Viewability rate of video advertising in Russia in 2015 and 2016, by platform. Statista. Statista Inc.. Accessed: November 19, 2019. https://www.statista.com/statistics/658036/video-ads-viewability-rate-by-platform-in-russia/
Google. "Viewability Rate of Video Advertising in Russia in 2015 and 2016, by Platform." Statista, Statista Inc., 15 Jul 2016, https://www.statista.com/statistics/658036/video-ads-viewability-rate-by-platform-in-russia/
Google, Viewability rate of video advertising in Russia in 2015 and 2016, by platform Statista, https://www.statista.com/statistics/658036/video-ads-viewability-rate-by-platform-in-russia/ (last visited November 19, 2019)
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