Italy: most seen ads during video streaming 2018, by user's age

This chart depicts the share of users watching ads during video streaming in Italy in 2018, by users age and type of ads. According to survey results, the video advertisement shown before, during or after the streamed video content has reached the largest part of users aged over 35 years (42 percent), while 38 percent of users aged between 18 and 34 years stated to have seen the 'sponsored by' messages at the top or bottom of the window where the video was played.

Share of users watching ads during video streaming in Italy in 2018, by user's age and type of ads

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Sources

Release date

January 2019

Region

Italy

Survey time period

April 20 to May 8, 2018

Number of respondents

200 respondents

Age group

18 years and older

Supplementary notes

This question was phrased by the source as follows: "Which of the following types of ads have you seen while live streaming?"

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Statistics on "Video advertising and marketing"

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