Instagram influencer usage of automatic likes worldwide in 2018, by profile size

This statistic presents the percentage of Instagram influencers using automatic likes worldwide as of December 2018, by profile size. According to the findings, 0.57 percent of influencers with one million followers or more were detected using automatic likes throughout their Instagram posts. In comparison, influencers with a follower range between five to 20 thousand had a usage rate of 3.32 percent.

Percentage of Instagram influencers using automatic likes worldwide as of December 2018, by number of followers

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Release date

February 2019



Survey time period

December 2018

Supplementary notes

Source defined the Instagram engagement method of Auto Likes as a special services or apps that offer a certain amount of likes on every influencer's post. Many of these posts are likely coming from bot accounts.
Source defined the following methods in detecting influencers who use Auto Likes:

  1. Accounts of likers look suspicious: private accounts, accounts with no photos and bio, strange account names with a random set of letters and numbers.
  2. The number of likes: too many likes or the same amount of likes on each post.
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