The rise of e-commerce across Africa
A Statista DossierPlus on the growth of Africa's e-commerce market
With the spread of the internet and telecommunication technologies, the e-commerce industry has been growing rapidly in Africa. Young demographics, high mobile phone penetration, and increased use of digital payments are driving the growth of online shopping on the continent. However, some factors are preventing Africa’s e-commerce sector to reach the size of the American or European markets.
This report explores the recent developments in Africa’s e-commerce landscape, with a focus on five key markets (Egypt, Kenya, Morocco, Nigeria, and South Africa). It provides insights on internet use, online marketplaces, e-commerce users, payment methods, and e-commerce revenue.
