Number of live commerce purchases by regular users in Europe 2022, by category

Published by Statista Research Department, Apr 2, 2024
In 2022, regular live-stream shoppers in Europe tended to purchase larger items less frequently per live-shopping show compared to smaller items, with a few exceptions. For instance, 19 percent of respondents reported buying five or more large appliances per live stream event, mirroring the percentage for categories such as books, computer games, and toys. Groceries was the product category with the largest share of respondents who purchased five or more items per live shopping show.

Number of products purchased per live shopping show by frequent live commerce users in Europe in 2022, by category

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Release date

August 2023

Region

Europe

Survey time period

August to September 2022

Supplementary notes

Q: "How many products do you typically buy during a live-shopping show when shopping for the following products?"

Figures were rounded, and therefore may not sum to 100 percent. 

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