Programmatic advertising in Europe

Statistics report on programmatic advertising in Europe

Programmatic advertising in Europe

This report has been compiled to provide statistical information about programmatic advertising in Europe.

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Table of contents

Overview

9
  • Premium Statistic Programmatic ad spend worldwide 2017-2028
  • Premium Statistic Distribution of programmatic ad spend worldwide 2021, by region
  • Premium Statistic Programmatic advertising market value in Europe 2017-2026
  • Premium Statistic Programmatic ad spend growth in Europe 2021-2022
  • Premium Statistic Open ecosystem share in programmatic ad spend in Europe 2021-2025
  • Premium Statistic Programmatic ad formats identified as growth areas in Europe 2023
  • Premium Statistic Largest programmatic markets in Europe 2021
  • Premium Statistic Leading programmatic markets in Europe 2022, by growth rate
  • Premium Statistic Number of RTB transfers of European consumer data 2021, by country

Regional data

4
  • Premium Statistic Largest programmatic markets in Western Europe 2021
  • Premium Statistic Leading programmatic markets in Western Europe 2023, by growth rate
  • Premium Statistic Largest programmatic markets in Central & Eastern Europe 2021
  • Premium Statistic Leading programmatic markets in Central & Eastern Europe 2022, by growth rate

United Kingdom

8
  • Premium Statistic Programmatic ad spend in the UK 2017-2028
  • Premium Statistic Programmatic ad spend growth in the UK 2018-2028
  • Premium Statistic Programmatic ad CPM growth in the UK 2021-2022
  • Premium Statistic Programmatic ad impressions growth in the UK 2021-2022
  • Premium Statistic Programmatic ad viewability rate in the UK 2020, by format
  • Premium Statistic Attitudes to personalized advertising in the U.K. 2022
  • Premium Statistic Content that endangers brand safety in the UK 2023
  • Premium Statistic RTB transfers of UK consumer data 2021, by company

Germany

6
  • Premium Statistic Programmatic ad spend in Germany 2017-2028
  • Premium Statistic Programmatic ad spend growth in Germany 2018-2028
  • Premium Statistic Programmatic ad CPM growth in Germany 2021-2022
  • Premium Statistic Programmatic ad impressions growth in Germany 2021-2022
  • Premium Statistic Desktop display brand risk in Germany 2021, by category
  • Premium Statistic RTB transfers of German consumer data 2021, by company

France

7
  • Premium Statistic Programmatic ad spend in France 2017-2026
  • Premium Statistic Programmatic ad spend growth in France 2018-2026
  • Premium Statistic Programmatic ad spend in France 2020-2023, by format
  • Premium Statistic Programmatic ad spend in France 2021, by device
  • Premium Statistic Programmatic ad CPM in France 2023
  • Premium Statistic Leading programmatic advertisers in France 2023
  • Premium Statistic RTB transfers of UK consumer data 2021, by company

Marketer insights

7
  • Premium Statistic Digital video advertising spend in Europe 2022, by purchase method
  • Premium Statistic Leading programmatic ad effectiveness metrics in Europe 2023, by stakeholder type
  • Premium Statistic Barriers to programmatic ad investment in Europe 2023
  • Premium Statistic Factors for digital video ad programmatic sell-side vendor choice in Europe 2022
  • Premium Statistic Number of DSPs used by buyers in Europe 2016-2021
  • Premium Statistic Concern about data protection in programmatic advertising in Europe 2018-2021
  • Premium Statistic Ad solutions for data protection & cookie deprecation in Europe 2021
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FURTHER REPORTS

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