Social media marketing in the Netherlands

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Statista Dossier on Dutch social media marketing

This dossier presents facts and statistics about social media marketing in the Netherlands. The dossier provides statistics about the social media usage of individuals and companies in the Netherlands, such as Facebook and Snapchat. Moreover, it gives information on social media advertising and social commerce.

Table of contents

  • 1. Market overview

    • Companies with a website to order, book or reserve in the Netherlands 2012-2016

    • Company websites with order or booking possibility the Netherlands 2016, by branche

    • Share of individuals who shop online in the Netherlands 2012-2016

    • Social media penetration in the Netherlands 2017, by social network

    • Penetration of alternative social media in the Netherlands 2017, by social network

  • 2. Company usage

    • Active company usage of social media in the Netherlands 2016, by social network

    • Number of company social media posts in the Netherlands 2016, by social network

    • Leading social media linked to on company website in the Netherlands 2016

    • Company websites with social media buttons in the Netherlands 2017, by social network

    • Share of marketeers with customer knowledge in the Netherlands 2016, by source

    • Target audience of brands on Snapchat in the Netherlands 2016, by age group

    • Number of Snapchat followers of brands from the Netherlands 2016

  • 3. Social media users

    • Age distribution of Facebook users in the Netherlands in 2016

    • Gender distribution of Facebook users in the Netherlands 2016

    • Gender distribution of WhatsApp users in the Netherlands 2016

    • Age distribution of WhatsApp users in the Netherlands 2016

    • Instagram users in the Netherlands 2017, by age group

    • Snapchat users in the Netherlands 2017, by age group

    • Pinterest users in the Netherlands in 2017, by age group

  • 4. User behavior

    • Social media active daily user penetration in the Netherlands 2017, by social network

    • Distribution of social media usage throughout the day the Netherlands 2016, by time

    • Daily social media usage in the Netherlands 2016, by frequency and age group

    • Features of company apps in the Netherlands 2016, by feature

    • Willingness of non-users for WhatsApp contact with companies in Netherlands 2016

    • Preferred channels for service messages in the Netherlands 2016, by channel

    • Communication platform usage after waking up in the Netherlands 2016, by platform

    • Comfort with data collection by social media networks in the Netherlands 2016

  • 5. Social media advertising

    • Comfort with data collection by social media networks in the Netherlands 2016

    • Social media display ad revenue change in the Netherlands 2015-2016

    • Leading B2B online ad platforms in the Netherlands 2016-2017

    • Preferred channels to receive ads in the Netherlands 2016, by channel

    • Social media advertising revenue in the Netherlands 2016

    • Ranking of social media by influencer penetration in the Netherlands 2016

    • Online social advertising expenditure in the Netherlands 2013-2015

  • 6. Social commerce

    • Willingness to make social media purchases in the Netherlands 2016, by age

    • Maximum purchase value via social media in the Netherlands 2016, by gender

    • Maximum social media purchase value in the Netherlands 2016, by age

    • Leading online shopping related social media activities in the Netherlands 2016

    • Channel tracking of consumers in the Benelux 2016

  • Language: English
  • Released: March 2017
  • Source(s): Statista
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