Social media advertising in the Netherlands

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Statista dossier on social media advertising in the Netherlands

This dossier presents facts and statistics about social media marketing in the Netherlands. The dossier provides statistics about the social media usage of individuals and companies in the Netherlands, such as Facebook and Snapchat. Moreover, it gives information on programmatic advertising in the Netherlands.

Table of contents

  • 1. Market overview
    • Social media penetration in the Netherlands 2019, by social network

    • Social media active daily user penetration Netherlands 2016-2019, by social network

    • Most popular social media platforms amongst Millennials in the Netherlands 2019

    • Leading social media platforms based on penetration in the Netherlands 2016-2018

    • Hours per day on social media in the Netherlands 2017, by age group

    • Companies with a website to order, book or reserve in the Netherlands 2012-2018

    • Company websites with order or booking possibility the Netherlands 2017, by branch

    • Share of individuals who shop online in the Netherlands 2012-2018

  • 2. Social media users
    • Monthly active Instagram users in Benelux region 2018, by country

    • Instagram penetration rate in the Netherlands 2015-2018, by age group

    • Number of WhatsApp users in the Netherlands 2016-2019

    • WhatsApp penetration rate in the Netherlands 2016-2018, by age group

    • Number of Twitter users in the Netherlands 2013-2019

    • Twitter penetration rate in the Netherlands 2017-2018, by age group

    • Number of Facebook users in the Netherlands 2013-2019

    • Facebook penetration rate in the Netherlands 2016-2018, by age group

    • Number of LinkedIn users in the Netherlands 2013-2019

    • LinkedIn penetration rate in the Netherlands 2017-2018, by age group

    • Snapchat penetration rate in the Netherlands 2017-2018, by age group

    • Pinterest penetration rate in the Netherlands 2015-2018, by age group

    • YouTube penetration rate in the Netherlands 2017-2018, by age group

  • 3. User behavior
    • Online social network activities in the Netherlands 2012-2018

    • Social media active daily user penetration Netherlands 2016-2019, by social network

    • Distribution of social media usage throughout the day the Netherlands 2018, by time

    • Daily social media usage in the Netherlands 2018, by frequency and age group

    • Preferred channels for service messages in the Netherlands 2018, by channel

    • Communication platform usage after waking up in the Netherlands 2018, by platform

    • Most frequently used online channels to find job vacancies in the Netherlands 2018

    • Frequency of social media news consumption among Millennials in the Netherlands 2018

    • Social media channels used for ideas and advice on holiday gifts the Netherlands 2018

    • Online purchases following commercial message in the Netherlands 2018, by platform

  • 4. Social media advertising
    • Comfort with data collection by social media networks in the Netherlands 2016

    • Social media display ad revenue change in the Netherlands 2013-2017

    • Leading B2B online ad platforms in the Netherlands 2017-2019

    • Leading online brands based on reach in the Netherlands 2018

    • Social media advertising revenue in the Netherlands 2013-2017

    • Ranking of social media by influencer penetration in the Netherlands 2016

    • Most popular Netherlands-based influencers on Instagram 2019

    • Most popular Twitch streamers in the Netherlands 2019

  • 5. Programmatic advertising
    • Programmatic advertising market revenue in the Netherlands 2012-2019

    • Programmatic advertising exchange platforms in the Netherlands 2014-2018

    • Total programmatic ad impressions sold in the Netherlands 2013-2018

    • Change in programmatic ad impressions sold in the Netherlands 2013-2018

    • Average price of programmatic ad impressions sold in the Netherlands 2013-2018

    • Average price change of programmatic ad impressions sold in the Netherlands 2013-2018

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