Social media advertising in the Netherlands

The Statista dossier
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Statista dossier on social media advertising in the Netherlands

This dossier presents facts and statistics about social media marketing in the Netherlands. The dossier provides statistics about the social media usage of individuals and companies in the Netherlands, such as Facebook and Snapchat. Moreover, it gives information on programmatic advertising in the Netherlands.

Table of contents

  • 1. Market size
    • Social media penetration in the Netherlands 2020, by social network

    • Forecast of the smartphone user penetration rate in the Netherlands 2018-2024

  • 2. Reach
    • Leading online brands based on reach in the Netherlands 2019

    • Reach of WhatsApp in the Netherlands 2017-2020, by device

    • Reach of Facebook in the Netherlands 2017-2020, by device

    • Reach of YouTube in the Netherlands 2017-2020, by device

    • Reach of Instagram in the Netherlands 2017-2020, by device

    • Reach of LinkedIn in the Netherlands 2017-2020, by device

  • 3. Audience
    • Social media penetration in the Netherlands 2020, by social network

    • Facebook user distribution in the Netherlands 2020, by age group and gender

    • Instagram user distribution in the Netherlands 2020, by age group and gender

    • Most popular social media platforms for Generation Z in the Netherlands 2020

    • Most popular social media platforms for Millennials in the Netherlands 2020

    • Most popular social media platforms for Generation X in the Netherlands 2020

    • Most popular social media platforms for baby boomers in the Netherlands 2020

  • 4. User behavior
    • Social media usage throughout the day the Netherlands 2019, by time

    • Communication platform usage after waking up in the Netherlands 2019, by platform

    • Daily social media usage in the Netherlands 2019, by frequency and age group

    • Preferred channels for service messages in the Netherlands 2019, by channel

    • Frequency of social media news consumption among Millennials in the Netherlands 2018

    • Online purchases following commercial message in the Netherlands 2019, by platform

  • 5. Biggest influencers
    • Most popular Netherlands-based influencers on Instagram 2019

    • Most popular Twitch streamers in the Netherlands 2019

  • 6. Curated video
    • Use of online video among marketers in the Netherlands 2014-2019

    • Frequency of social video use among marketers in the Netherlands 2017-2019

    • Expectancy of social video use among marketers in the Netherlands 2017-2019

    • Frequency of instructional videos use among marketers in the Netherlands 2017-2019

    • Expectancy of instructional videos use among marketers in the Netherlands 2017-2019

  • 7. Programmatic advertising
    • Programmatic advertising market revenue in the Netherlands 2012-2019

    • Programmatic advertising exchange platforms in the Netherlands 2014-2018

    • Total programmatic ad impressions sold in the Netherlands 2013-2018

    • Change in programmatic ad impressions sold in the Netherlands 2013-2018

    • Average price of programmatic ad impressions sold in the Netherlands 2013-2018

    • Average price change of programmatic ad impressions sold in the Netherlands 2013-2018

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