Social media advertising in the Netherlands

Statistics report on social media advertising in the Netherlands

Social media advertising in the Netherlands

With social media now an important part of people's daily routines in the Netherlands, can marketers take advantage of these opportunities? This report aims to provide an overview of digital advertising, with a large focus on social media, including:

  • Market size;
    How much money is spent on online advertising in the Netherlands?
  • Reach;
    Which social media apps reach the most people in the country?
  • Audience;
    Which social media should you target to reach, for example, Gen Z and Millennials?
  • Biggest influencers;
    A look at the most followed and most popular social media accounts from the country. Includes Facebook, Instagram, YouTube, Twitch and Twitter.
  • Curated video;
    A trend that Dutch marketers are increasingly making use of, and plan to use more in the near future.
  • Programmatic advertising;
    A large part of online advertising in the Netherlands is sold via programmatic exchanges.

Table of contents

Market size

5
  • Premium Statistic Digital ad spend in the Netherlands 2012-2022
  • Premium Statistic Display ad spend in the Netherlands 2015-2022
  • Premium Statistic Mobile display ad spend in the Netherlands 2015-2018
  • Premium Statistic Online video ad spend in the Netherlands 2019-2022
  • Premium Statistic Social media audiences in the Netherlands 2023, by platform

Reach

6
  • Premium Statistic Leading online brands based on reach in the Netherlands 2019
  • Premium Statistic Reach of Facebook in the Netherlands 2017-2021, by device
  • Premium Statistic Reach of YouTube in the Netherlands 2017-2020, by device
  • Premium Statistic Reach of WhatsApp in the Netherlands 2017-2020, by device
  • Premium Statistic Reach of Instagram in the Netherlands 2017-2020, by device
  • Premium Statistic Reach of LinkedIn in the Netherlands 2017-2021, by device

Audience

6
  • Premium Statistic Netherlands Facebook users 2023, by age and gender
  • Premium Statistic Netherlands Instagram users 2023, by age and gender
  • Premium Statistic Most popular social media platforms for Generation Z in the Netherlands 2020
  • Basic Statistic Most popular social media platforms for Millennials in the Netherlands 2020
  • Premium Statistic Gen X social media usage in the Netherlands 2020, by platform
  • Premium Statistic Baby Boomer social media usage in the Netherlands 2020, by platform

Biggest influencers

6
  • Premium Statistic Most-liked celebrities on Facebook from the Netherlands 2021
  • Basic Statistic Most popular Netherlands-based influencers on Instagram 2019
  • Premium Statistic Most subscribed YouTubers from the Netherlands 2023
  • Premium Statistic Revenue from most subscribed YouTubers in the Netherlands 2021
  • Basic Statistic Leading Twitch streamers in Dutch 2023, by followers
  • Premium Statistic Most-followed celebrities on Twitter from the Netherlands 2021

Curated video

5
  • Premium Statistic Use of online video among marketers in the Netherlands 2014-2019
  • Premium Statistic Frequency of social video use among marketers in the Netherlands 2017-2019
  • Premium Statistic Expectancy of social video use among marketers in the Netherlands 2017-2019
  • Premium Statistic Frequency of instructional videos use among marketers in the Netherlands 2017-2019
  • Premium Statistic Expectancy of instructional videos use among marketers in the Netherlands 2017-2019

Programmatic advertising

4
  • Premium Statistic Programmatic ad spend in the Netherlands 2017-2021
  • Premium Statistic Total programmatic ad impressions sold in the Netherlands 2013-2018
  • Premium Statistic Average price of programmatic ad impressions sold in the Netherlands 2013-2018
  • Premium Statistic Programmatic advertising exchange platforms in the Netherlands 2014-2018

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