Social media marketing in the Netherlands

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Statista Dossier on Dutch social media marketing

This dossier presents facts and statistics about social media marketing in the Netherlands. The dossier provides statistics about the social media usage of individuals and companies in the Netherlands, such as Facebook and Snapchat. Moreover, it gives information on social media advertising and social commerce.

Table of contents

  • 1. Market overview
    • Companies with a website to order, book or reserve in the Netherlands 2012-2017

    • Company websites with order or booking possibility the Netherlands 2017, by branch

    • Share of individuals who shop online in the Netherlands 2012-2017

    • Social media penetration in the Netherlands 2018, by social network

    • Penetration of alternative social media in the Netherlands 2018, by social network

  • 2. Company usage
    • Active company usage of social media in the Netherlands 2016, by social network

    • Number of company social media posts in the Netherlands 2016, by social network

    • Leading social media linked to on company website in the Netherlands 2016

    • Company websites with social media buttons in the Netherlands 2017, by social network

    • Share of marketeers with customer knowledge in the Netherlands 2016, by source

    • Target audience of brands on Snapchat in the Netherlands 2016, by age group

    • Number of Snapchat followers of brands from the Netherlands 2016

  • 3. Social media users
    • Instagram penetration rate in the Netherlands 2015-2018, by age group

    • Snapchat penetration rate in the Netherlands 2017-2018, by age group

    • Pinterest penetration rate in the Netherlands 2015-2018, by age group

    • Youtube penetration rate in the Netherlands 2017-2018, by age group

    • WhatsApp penetration rate in the Netherlands 2016-2018, by age group

    • Twitter penetration rate in the Netherlands 2017-2018, by age group

    • Facebook penetration rate in the Netherlands 2016-2018, by age group

    • LinkedIn penetration rate in the Netherlands 2017-2018, by age group

  • 4. User behavior
    • Online social network activities in the Netherlands 2012-2017

    • Social media active daily user penetration Netherlands 2016-2018, by social network

    • Average daily internet & social media use in the Netherlands 2016, by device

    • Distribution of social media usage throughout the day the Netherlands 2017, by time

    • Daily social media usage in the Netherlands 2017, by frequency and age group

    • Preferred channels for service messages in the Netherlands 2017, by channel

    • Communication platform usage after waking up in the Netherlands 2017, by platform

  • 5. Social media advertising
    • Comfort with data collection by social media networks in the Netherlands 2016

    • Social media display ad revenue change in the Netherlands 2015-2016

    • Leading B2B online ad platforms in the Netherlands 2017-2018

    • Leading online brands based on reach in the Netherlands 2017

    • Preferred channels to receive ads in the Netherlands 2016, by channel

    • Social media advertising revenue in the Netherlands 2016

    • Ranking of social media by influencer penetration in the Netherlands 2016

    • Online social advertising expenditure in the Netherlands 2013-2015

  • 6. Social commerce
    • Willingness to make social media purchases in the Netherlands 2016, by age

    • Maximum purchase value via social media in the Netherlands 2016, by gender

    • Maximum social media purchase value in the Netherlands 2016, by age

    • Channel tracking of consumers in the Benelux region 2016

  • Language: English
  • Released: 2018
  • Source(s): Statista
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