Social media advertising in the Netherlands

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Statista Dossier on social media advertising in the Netherlands

Table of contents

  • 1. Market size
    • Digital ad spend in the Netherlands 2012-2020

    • Digital display ad spend in the Netherlands 2015-2019

    • Mobile display ad spend in the Netherlands 2015-2018

    • Online video ad spend in the Netherlands 2015-2019

    • Social media audiences in the Netherlands 2021, by social network

  • 2. Reach
    • Leading online brands based on reach in the Netherlands 2019

    • Reach of Facebook in the Netherlands 2017-2020, by device

    • Reach of YouTube in the Netherlands 2017-2020, by device

    • Reach of WhatsApp in the Netherlands 2017-2020, by device

    • Reach of Instagram in the Netherlands 2017-2020, by device

    • Reach of LinkedIn in the Netherlands 2017-2021, by device

  • 3. Audience
    • Facebook user share in the Netherlands 2021, by age and gender

    • Instagram user share in the Netherlands 2021, by age and gender

    • Most popular social media platforms for Generation Z in the Netherlands 2020

    • Most popular social media platforms for Millennials in the Netherlands 2020

    • Gen X social media usage in the Netherlands 2020, by platform

    • Baby Boomer social media usage in the Netherlands 2020, by platform

  • 4. Biggest influencers
    • Most-liked celebrities on Facebook from the Netherlands 2021

    • Most popular Netherlands-based influencers on Instagram 2019

    • Most subscribed YouTubers from the Netherlands 2021

    • Revenue from most subscribed YouTubers in the Netherlands 2021

    • Most popular Twitch streamers from the Netherlands 2021

    • Most-followed celebrities on Twitter from the Netherlands 2021

  • 5. Curated video
    • Use of online video among marketers in the Netherlands 2014-2019

    • Frequency of social video use among marketers in the Netherlands 2017-2019

    • Expectancy of social video use among marketers in the Netherlands 2017-2019

    • Frequency of instructional videos use among marketers in the Netherlands 2017-2019

    • Expectancy of instructional videos use among marketers in the Netherlands 2017-2019

  • 6. Programmatic advertising
    • Programmatic ad spend in the Netherlands 2017-2021

    • Total programmatic ad impressions sold in the Netherlands 2013-2018

    • Average price of programmatic ad impressions sold in the Netherlands 2013-2018

    • Programmatic advertising exchange platforms in the Netherlands 2014-2018

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