Programmatic advertising

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista dossier on programmatic advertising in the U.S. and worldwide

This dossier has been compiled to provide statistical information about programmatic advertising in the U.S. and worldwide.

Table of contents

  • 1. Overview
    • Advertising spending in the U.S. 2011-2017

    • Programmatic display ad spending in the U.S. 2013-2019

    • Programmatic share in digital ad spend in the U.S. 2016

    • Share of U.S. marketers spending most on programmatic ads 2017, by medium

    • Popularity of programmatic media buying among U.S. agencies 2016

    • Programmatic advertising bought by marketers in the U.S. 2016, by method

    • Types of programmatic advertising bought by marketers in the U.S. 2016

    • Marketing capabilities of U.S. companies 2016

    • Buyers' attitudes towards programmatic advertising in the U.S. 2017

    • Perceived ROI level from digital marketing channels worldwide 2017

    • Factors hindering adoption of mobile programmatic advertising worldwide 2016

  • 2. Mobile programmatic
    • Mobile programmatic display ad spend in the U.S. 2014-2019

    • Share of programmatic in mobile display ad spend in the U.S. 2014-2019

    • Mobile programmatic display ad spend growth in the U.S. 2014-2019

    • Obstacles to adoption of mobile programmatic advertising worldwide 2016

    • Goals of mobile programmatic advertising worldwide 2016

    • Targeting parameters of mobile programmatic advertising worldwide 2016

  • 3. Video programmatic
    • Programmatic digital video ad spend in the U.S. 2013-2020

    • Share of programmatic in digital video ad spend in the U.S. 2013-2017

    • Programmatic digital video ad spend growth in the U.S. 2014-2018

    • Shift in advertising budgets worldwide to programmatic video 2016

    • Most significant challenges to programmatic video advertising worldwide 2016

  • 4. Programmatic & addressable TV
    • Programmatic TV ad spend in the U.S. 2015-2019

    • Share of programmatic in TV ad spend in the U.S. 2015-2019

    • Programmatic TV ad spend growth in the U.S. 2015-2019

    • Types of TV inventory bought programmatically by marketers in the U.S. 2016

    • Benefits of programmatic TV advertising in the U.S. 2016

    • Leading companies in programmatic TV according to marketers in the U.S. 2016

    • Addressable TV ad spend in the U.S. 2015-2019

    • Addressable & data-enabled TV adoption among U.S. advertisers 2018

    • Addressable TV benefits according to U.S. marketers 2017

    • Addressable TV usage obstacles according to U.S. marketers 2017

  • 5. Programmatic ad fraud
    • Digital ad fraud losses worldwide 2018-2022

    • Digital ad fraud losses in the U.S. 2011-2021

    • Global programmatic ad fraud rates in Q1 2017, by vertical

    • Global programmatic ad fraud rates in Q1 2017, by browser

    • Global programmatic ad fraud rates in Q1 2017, by country

    • Share of programmatic ad impressions flagged on objectionable content U.S. H2 2016

    • Actions ensuring quality of programmatic ads among marketers in North America 2017

More than 7,500
companies
trust
Statista
Recommended studies and dossiers
Show more
Recent studies and dossiers
You may also be interested in...
Statista is a great source of knowledge, and pretty helpful to manage the daily work.

Christof Baron about Statista CEO, MindShare Germany

Any more questions?

Get in touch with us quickly and easily. We are happy to help!

News