- Home ›
- Media & Advertising›
- Advertising & Marketing ›
Programmatic advertising
Programmatic advertising
- Detailed references
- Editorially prepared
- Download as PDF / PPT
Statista dossier on programmatic advertising in the U.S. and worldwide
Table of contents
- 1. Overview
Programmatic ad spending worldwide 2017-2019
Programmatic display ad spending in the U.S. 2013-2020
Popularity of programmatic media buying among U.S. marketers 2017
Share of U.S. marketers spending most on programmatic ads 2017, by medium
Programmatic display ad spending in the U.S. 2016-2020, by transaction method
Programmatic advertising bought by marketers in the U.S. 2016, by method
Programmatic display ad spending in the U.S. 2016-2020, by channel
Average number of ad networks, exchanges and SSPs used by U.S. publishers 2016-2018
Types of programmatic advertising bought by marketers in the U.S. 2017
Marketing capabilities of U.S. companies 2016
Buyers' attitudes towards programmatic advertising in the U.S. 2017
Perceived ROI level from digital marketing channels worldwide 2017
Factors hindering adoption of mobile programmatic advertising worldwide 2016
- 2. Mobile programmatic
Mobile programmatic display ad spend in the U.S. 2014-2019
Share of programmatic in mobile display ad spend in the U.S. 2014-2019
Mobile programmatic display ad spend growth in the U.S. 2014-2019
Obstacles to adoption of mobile programmatic advertising worldwide 2016
Goals of mobile programmatic advertising worldwide 2016
Targeting parameters of mobile programmatic advertising worldwide 2016
- 3. Video programmatic
Programmatic digital video ad spend in the U.S. 2013-2020
Share of programmatic in digital video ad spend in the U.S. 2013-2017
Programmatic digital video ad spend growth in the U.S. 2014-2018
Shift in advertising budgets worldwide to programmatic video 2016
Most significant challenges to programmatic video advertising worldwide 2016
- 4. Programmatic & addressable TV
Programmatic TV ad spend in the U.S. 2015-2020
Share of programmatic in TV ad spend in the U.S. 2015-2019
Programmatic TV ad spend growth in the U.S. 2015-2019
Types of TV inventory bought programmatically by marketers in the U.S. 2016
Benefits of programmatic TV advertising in the U.S. 2016
Leading companies in programmatic TV according to marketers in the U.S. 2016
Addressable TV ad spend in the U.S. 2015-2020
Addressable & data-enabled TV adoption among U.S. advertisers 2018
Addressable TV benefits according to U.S. marketers 2017
Addressable TV usage obstacles according to U.S. marketers 2017
- 5. Programmatic ad fraud
Digital ad fraud losses worldwide 2018-2022
Digital ad fraud losses in the U.S. 2011-2021
Global programmatic ad fraud rates in Q1 2017, by vertical
Global programmatic ad fraud rates in Q1 2017, by browser
Global programmatic ad fraud rates in Q1 2017, by country
Share of programmatic ad impressions flagged on objectionable content U.S. H2 2016
Actions ensuring quality of programmatic ads among marketers in North America 2017
- 6. Header bidding
Share of publishers using pre-bidding solutions in the U.S. 2017
Share of publishers using pre-bidding solutions in the U.S. 2017, by type
Leading pre-bid solutions providers used by publishers in the U.S. 2017
Monetized header bidding ad impression volume growth worldwide 2018, by device
Monetized mobile web header bidding ad impressions worldwide 2017-2018, by region
companies trust
Statista
- Digital advertising in EuropeDigital advertising in Europe
- Digital advertising formats in the U.S.Digital advertising formats in the U.S.
- Digital advertising in CanadaDigital advertising in Canada
- Digital advertising in the U.S.Digital advertising in the U.S.
- Digital advertising in the United Kingdom (UK)Digital advertising in the United Kingdom (UK)
- Online advertising metricsOnline advertising metrics
- Programmatic advertising in the United Kingdom (UK)Programmatic advertising in the United Kingdom (UK)
- Advertising in BelgiumAdvertising in Belgium
- E-mail marketing in the United Kingdom (UK)E-mail marketing in the United Kingdom (UK)
- BRICS advertisingBRICS advertising
- Advertising in TurkeyAdvertising in Turkey
- State of Programmatic Advertising in Europe 2018State of Programmatic Advertising in Europe 2018
- Ad blockingAd blocking
- Advertising in AfricaAdvertising in Africa
- Report on online advertising investments in the Netherlands in 2017Report on online advertising investments in the Netherlands in 2017
- Advertising in the NetherlandsAdvertising in the Netherlands
- Advertising in ItalyAdvertising in Italy
- Artificial intelligence and digital advertising in Europe 2018Artificial intelligence and digital advertising in Europe 2018
- US Online Advertising 2017US Online Advertising 2017
- Online advertising in Europe in 2017Online advertising in Europe in 2017
- US Online Advertising 2016US Online Advertising 2016
- European Attitudes towards Programmatic Advertising 2015European Attitudes towards Programmatic Advertising 2015
- Online advertising in Europe in 2016Online advertising in Europe in 2016
- Programmatic Advertising Adoption in Europe 2016Programmatic Advertising Adoption in Europe 2016
- State of Programmatic Advertising in Europe 2016State of Programmatic Advertising in Europe 2016
- Digital advertising formats in the U.S.Digital advertising formats in the U.S.
- E-mail marketing in the U.S. and worldwideE-mail marketing in the U.S. and worldwide
- Digital advertising in EuropeDigital advertising in Europe
- Digital advertising expenditure in Norway 2007-2019, by platformDigital advertising expenditure in Norway 2007-2019, by platform
- Italy: digital programmatic advertising market 2017, by typeItaly: digital programmatic advertising market 2017, by type
- Digital advertising spending in the United Kingdom (UK) 2007-2019Digital advertising spending in the United Kingdom (UK) 2007-2019
- Digital advertising spending in the United Kingdom (UK) 2010-2019, by formatDigital advertising spending in the United Kingdom (UK) 2010-2019, by format
- Digital advertising spending in the United Kingdom (UK) 2008-2018Digital advertising spending in the United Kingdom (UK) 2008-2018
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron about Statista CEO, MindShare Germany
Any more questions?
Get in touch with us quickly and easily. We are happy to help!
Dossier for free with Premium Account
Order a Premium Account now and get a Dossier worth $365.00* for free upon registration.
Statista Premium Account
- Immediate access to all statistics
- Download as PDF & PPTX
- $588* per year
Download your Report
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.