Programmatic advertising worldwide

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Statista Dossier on programmatic advertising worldwide

This dossier has been compiled to provide statistical information about programmatic advertising worldwide.

Table of contents

  • 1. Overview

    • Programmatic ad spend worldwide 2017-2021

    • Programmatic spending worldwide 2019, by region

    • Largest programmatic markets worldwide 2020

    • Share of programmatic in digital ad budgets worldwide 2013-2019

    • Programmatic bid requests share worldwide 2019, by OS

    • Marketing automation software revenue worldwide 2019-2025

  • 2. Market leaders

    • Marketing automation solutions market share worldwide 2021

    • Revenue of advertising technology platforms 2020

    • Most used SSPs worldwide 2020

    • Leading resellers listed by publishers in ads.txt files worldwide 2019

    • Leading direct sellers listed by publishers in ads.txt files worldwide 2019

    • Leading demand partners of publishers using pre-bidding solutions worldwide 2019

  • 3. Formats

    • Global programmatic display ad expenditure 2012-2021

    • Worldwide programmatic market share 2012-2021

    • Share of programmatic in display ad spend 2020, by country

    • Markets with highest programmatic video ad spend 2020

    • Programmatic bid requests growth worldwide 2019, format

  • 4. Trends

    • Programmatic trading models used worldwide 2020

    • Insourcing programmatic buying worldwide 2020

    • Objectives of in-house programmatic advertising campaigns worldwide 2020

    • Programmatic buying functions being outsourced worldwide 2020

    • Types of data used by marketers worldwide 2020

    • Challenges of data use in marketing worldwide 2020

    • Tools used for data-driven marketing worldwide 2020

  • 5. Header bidding

    • Header bidding adoption worldwide 2021, by website traffic

    • Leading header-bidding technologies worldwide 2021

    • Mobile share in header bidding ad spend worldwide 2019-2020

    • Mobile header bidding ad spend growth worldwide 2020, by platform

    • Familiarity with in-app bidding worldwide 2019

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