Programmatic advertising

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Statista dossier on programmatic advertising in the U.S. and worldwide

This dossier has been compiled to provide statistical information about programmatic advertising in the U.S. and worldwide.

Table of contents

  • 1. Overview

    • Programmatic ad spending worldwide 2019-2021

    • Programmatic display ad spending in the U.S. 2013-2021

    • Popularity of programmatic media buying among U.S. marketers 2017

    • Share of U.S. marketers spending most on programmatic ads 2017, by medium

    • Programmatic display ad spending in the U.S. 2016-2020, by transaction method

    • Programmatic advertising bought by marketers in the U.S. 2016, by method

    • Programmatic display ad spending in the U.S. 2016-2020, by channel

    • Average number of ad networks, exchanges and SSPs used by U.S. publishers 2016-2018

    • Types of programmatic advertising bought by marketers in the U.S. 2017

    • Marketing capabilities of U.S. companies 2016

    • Buyers' attitudes towards programmatic advertising in the U.S. 2017

    • Perceived ROI level from digital marketing channels worldwide 2017

    • Factors hindering adoption of mobile programmatic advertising worldwide 2016

  • 2. Mobile programmatic

    • Mobile programmatic display ad spend in the U.S. 2014-2019

    • Share of programmatic in mobile display ad spend in the U.S. 2014-2019

    • Mobile programmatic display ad spend growth in the U.S. 2014-2019

    • Obstacles to adoption of mobile programmatic advertising worldwide 2016

    • Goals of mobile programmatic advertising worldwide 2016

    • Targeting parameters of mobile programmatic advertising worldwide 2016

  • 3. Video programmatic

    • Programmatic digital video ad spend in the U.S. 2013-2021

    • Share of programmatic in digital video ad spend in the U.S. 2013-2017

    • Programmatic digital video ad spend growth in the U.S. 2014-2018

    • Shift in advertising budgets worldwide to programmatic video 2016

    • Most significant challenges to programmatic video advertising worldwide 2016

  • 4. Programmatic & addressable TV

    • Programmatic TV ad spend in the U.S. 2015-2021

    • Share of programmatic in TV ad spend in the U.S. 2015-2019

    • Programmatic TV ad spend growth in the U.S. 2015-2019

    • Types of TV inventory bought programmatically by marketers in the U.S. 2016

    • Benefits of programmatic TV advertising in the U.S. 2016

    • Leading companies in programmatic TV according to marketers in the U.S. 2016

    • Addressable TV ad spend in the U.S. 2015-2021

    • Addressable & data-enabled TV adoption among U.S. advertisers 2018

    • Addressable TV benefits according to U.S. marketers 2017

    • Addressable TV usage obstacles according to U.S. marketers 2017

  • 5. Programmatic ad fraud

    • Digital ad fraud losses worldwide 2018-2022

    • Digital ad fraud losses in the U.S. 2011-2021

    • Global programmatic ad fraud rates in Q1 2017, by vertical

    • Global programmatic ad fraud rates in Q1 2017, by browser

    • Global programmatic ad fraud rates in Q2 2019, by country

    • Share of programmatic ad impressions flagged on objectionable content U.S. H2 2016

    • Actions ensuring quality of programmatic ads among marketers in North America 2017

  • 6. Header bidding

    • Share of publishers using pre-bidding solutions in the U.S. 2017

    • Share of publishers using pre-bidding solutions in the U.S. 2017, by type

    • Leading pre-bid solutions providers used by publishers in the U.S. 2017

    • Monetized header bidding ad impression volume growth worldwide 2018, by device

    • Monetized mobile web header bidding ad impressions worldwide 2017-2018, by region

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