Programmatic advertising in the United Kingdom (UK)

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Statista Dossier about programmatic advertising in the United Kingdom

Table of contents

  • 1. Programmatic market in Europe
    • Programmatic spending worldwide 2019, by region

    • Share of programmatic in digital ad budgets worldwide 2019, by region

    • Programmatic advertising market value in Europe 2017-2021

    • Share of digital ad spend in Europe 2016-2019, by transaction type

    • Largest programmatic markets in Europe 2021

  • 2. Overview of the UK market
    • Programmatic ad spend in the UK 2017-2021

    • Programmatic ad spend growth in the UK 2018-2021

    • Programmatic ad spend in the UK 2017-2021, by type of deal

    • PMP share of real-time bidding ad spend in the UK 2018-2021

    • Online advertising supply chain in the UK 2019-2020, by share of ad spend

    • Programmatic ad spend in the UK 2020, by recipient & ad type

  • 3. Formats & devices
    • Programmatic digital display ad spend in UK 2017-2022

    • Programmatic digital display ad spend in the UK 2021, by transaction method

    • Programmatic share of display ad spend in the UK 2017-2021

    • Markets with highest programmatic video ad spend 2020

    • Challenges of connected TV advertising in the UK 2021

    • PMP ad spend share in the United Kingdom (UK) 2018-2021, by device

    • Ad viewability rate in the United Kingdom 2020, by format

  • 4. Usage trends
    • Using data for marketing purposes in Europe in 2019

    • Outsourcing programmatic ad functions in Europe 2020

    • Insourcing programmatic buying worldwide 2020

    • Methods of executing in-house programmatic buying worldwide 2020, by region

    • Objectives of in-house programmatic advertising campaigns in Europe 2020

    • Opinions about programmatic advertising after GDPR in Europe 2020

    • Concern about data protection in programmatic advertising in Europe 2018-2020

  • 5. Consumer attitudes
    • Comfort with targeted advertisements in the United Kingdom (UK) 2019

    • Public opinion on micro-targeting UK 2020, by age

    • Public opinion on micro-targeting UK 2020

    • Opinions on ads shown next to relevant content in the United Kingdom (UK) 2020

    • Opinions on ads shown next to offensive content in the United Kingdom (UK) 2020

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