Programmatic advertising in the United Kingdom (UK)

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Statista dossier about programmatic advertising in the United Kingdom

This dossier contains a range of selected facts and statistics about programmatic advertising in the United Kingdom (UK). In addition to key figures including ad spend and growth rates across different formats, it also features survey results on the current experience level of UK marketers, publishers and ad networks with automated trading as well as their plans for further implementation of programmatic advertising.

Table of contents

  • 1. Overview
    • Europe: programmatic display ad spend 2012-2016

    • Penetration of programmatic advertising in Europe 2017, by country

    • Programmatic digital display ad spending in the United Kingdom (UK) 2013-2016

    • Programmatic share of digital display ad sales in the United Kingdom (UK) 2013-2017

    • Share of digital advertising spending in the UK 2015 and 2019, by sales method

  • 2. Automated trading by format
    • Programmatic digital display ad spending in the UK 2013-2016, by device

    • Share of programmatic advertising spending in the UK 2015, by format

    • Desktop: programmatic digital display ad spending in the UK 2013-2016

    • Programmatic desktop digital display ad spending growth in the UK 2013-2016

    • Mobile programmatic digital display ad spending in the UK 2013-2016

    • Mobile programmatic digital display ad spending growth in the UK 2013-2016

  • 3. Marketer and publisher behavior
    • Programmatic advertising buying in the United Kingdom (UK) 2017, by channel

    • Programmatic advertising investment in the UK 2016, by share of budget

    • Planned distribution of ad impression sales by publishers in the UK 2016

    • Publisher experience with header bidding in the United Kingdom (UK) 2016

    • Header bidding container usage by publishers in the United Kingdom (UK) 2016

    • Publishers plans for header bidding partners in the United Kingdom (UK) 2016

  • Language: English
  • Released: February 2017
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