Digital advertising in the Asia-Pacific region

Statistics report about digital advertising in the Asia-Pacific region

Digital advertising in the Asia-Pacific region

This report presents graphs about the digital advertising industry in the Asia-Pacific region. Starting with an overview of digital advertising worldwide, the report moves on to examine market segments, programmatic advertising, ad spend, ad reach, and ad fraud in APAC. The last chapter focuses on Asia-Pacific advertisers' concerns and plans regarding the upcoming third-party cookie deprecation on Google Chrome.

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Table of contents

Overview

5
  • Premium Statistic Digital advertising spending worldwide 2021-2027
  • Premium Statistic Advertising spending in the world's largest ad markets 2021
  • Premium Statistic Global ad spend distribution 2022, by medium
  • Premium Statistic Global internet advertising spending 2007-2024, by format
  • Premium Statistic Marketing spending Asia-Pacific 2012-2021, by medium

Market segments

6
  • Premium Forecast Revenue of the digital advertising market APAC 2022, by country
  • Premium Forecast Revenue of the social media advertising market APAC 2022, by country
  • Premium Forecast Revenue of the search advertising market APAC 2022, by country
  • Premium Forecast Revenue of the video advertising market APAC 2022, by country
  • Premium Forecast Revenue of the banner advertising market APAC 2022, by country
  • Premium Forecast Revenue of the digital classifieds market APAC 2022, by country

Programmatic

3
  • Premium Statistic Programmatic ad spend in APAC 2017-2026
  • Premium Statistic Largest programmatic markets in Asia-Pacific 2021
  • Premium Statistic Leading programmatic markets in Asia-Pacific 2022, by growth rate

Ad spend

4
  • Premium Statistic Internet ad spending APAC 2012-2024
  • Premium Statistic Internet ad spending growth APAC 2012-2024
  • Premium Statistic Digital ad spend waste APAC Q1 2022, by industry
  • Premium Statistic Digital ad spend waste APAC Q1 2022, by media channel

Ad reach

6
  • Premium Statistic Facebook Messenger ad reach rate APAC 2023, by country
  • Premium Statistic Instagram ad reach rate APAC 2024, by country
  • Premium Statistic YouTube ad reach rate APAC 2024, by country
  • Premium Statistic TikTok ad reach rate APAC 2024, by country
  • Premium Statistic Snapchat ad reach rate APAC 2023, by country
  • Premium Statistic LinkedIn ad reach rate APAC 2023, by country

Ad fraud

5
  • Premium Statistic Cost of digital advertising fraud APAC 2018-2022
  • Premium Statistic Ad fraud money saved through ML solutions APAC 2018-2022
  • Premium Statistic Ad fraud rate APAC 2021, by country
  • Premium Statistic Level of concern over ad fraud and quality-related issues among businesses APAC 2021
  • Premium Statistic Level of concern over ad fraud and quality-related issues APAC 2021, by country

Cookie deprecation

3
  • Premium Statistic Media professionals' level of concern over third-party cookie deprecation APAC 2021
  • Premium Statistic Level of concern over third-party cookie deprecation APAC 2021, by country
  • Premium Statistic Solutions employed over third-party cookie deprecation APAC 2021, by business type
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FURTHER REPORTS

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