Digital advertising in Russia

Statistics report on digital advertising in Russia

Digital advertising in Russia

This report presents statistics and charts on the digital advertising market in Russia, the fastest-growing segment of the country's advertising industry. It gives an overview of the major digital advertising formats, such as video and audio, search, banner, social media, and classified ads. Furthermore, it includes data on programmatic and direct advertising spending. Separate chapters are dedicated to internet advertiser rankings and consumer attitude toward online ads.

Table of contents

Global market overview

8
  • Premium Statistic Digital advertising spending worldwide 2021-2027
  • Premium Statistic Fastest growing digital ad markets worldwide 2023
  • Premium Forecast Largest social media advertising markets worldwide 2022
  • Premium Statistic Largest digital advertising markets in Europe 2023
  • Premium Statistic Largest digital audio ad markets in Europe 2023
  • Premium Statistic Online advertising spending in Central and Eastern Europe 2000-2024
  • Premium Statistic Online ad spend growth in CEE 2000-2024
  • Premium Forecast Digital advertising spending in CEE in 2022, by country and device

Russian market overview

10
  • Premium Statistic Advertising spending distribution in Russia 2000-2021, by channel
  • Premium Statistic Digital ad spending forecast in Russia 2019-2024
  • Premium Statistic Digital advertising market growth in Russia 2002-2022
  • Premium Statistic Digital advertising spending share Russia 2022, by industry
  • Premium Statistic Growth in company spend on digital advertising in Russia 2022, by industry
  • Premium Forecast Digital advertising spending share in Russia 2018-2028, by device
  • Premium Statistic Digital advertising expenditure in Russia 2022, by segment
  • Premium Statistic Digital advertising market growth in Russia 2022, by segment
  • Premium Forecast Programmatic digital advertising spending share in Russia 2019-2029
  • Premium Statistic Programmatic ad spend in Russia 2017-2026

Display advertising

7
  • Premium Statistic Display advertising revenue in Russia 2013-2022
  • Premium Forecast Digital video advertising industry spending in Russia 2019-2029
  • Premium Statistic Spending on digital video advertising in Russia 2021-2022, by type
  • Premium Forecast Ad spending of the digital banner advertising industry in Russia 2019-2029
  • Premium Statistic Banner advertising share in Russia 2021, by product category
  • Premium Statistic Native advertising share in Russia 2022, by format
  • Premium Statistic Native advertising share in Russia 2022, by product category

Social media advertising

7
  • Premium Forecast Social media advertising spending in Russia 2018-2028
  • Premium Statistic Influencer marketing revenue in Russia 2018-2022
  • Premium Statistic Telegram advertising revenue in Russia 2020-Q1 2022
  • Premium Statistic Telegram ad CPM in Russia 2022, by product category
  • Premium Statistic Telegram advertising share in Russia 2022, by product category
  • Premium Statistic User reach of Snapchat, X, and TikTok ads in Russia 2024
  • Premium Statistic Distribution of Meta's ad audience in Russia in 2022, by age and gender

Other formats

4
  • Premium Statistic Revenue from social media and content marketing in Russia 2018-2021
  • Premium Forecast Ad spending of the search advertising industry in Russia 2019-2029
  • Premium Forecast Digital classifieds advertisement spending in Russia 2019-2029
  • Premium Forecast Reach of digital audio advertisement in Russia 2019-2029, by segment

Advertisers & platforms

7
  • Premium Statistic Leading online advertisers in Russia 2022, by budget
  • Premium Statistic Digital advertising market share of companies leaving Russia 2022
  • Premium Statistic Digital non-media agency ranking in Russia 2022
  • Premium Statistic Most popular video ad networks in Russia 2023, by usage
  • Premium Statistic Most popular blogger exchange platforms in Russia 2021, by usage share
  • Premium Statistic Most popular demand-side platforms in Russia 2023, by usage share
  • Premium Statistic Yandex's search and portal segment revenue 2020-2023

Consumer behavior

7
  • Premium Forecast Attitudes towards online advertising in Russia 2023
  • Premium Statistic Attitudes toward different online advertising formats in Russia 2022
  • Premium Statistic Advertising usefulness index in Russia 2021, by channel
  • Premium Statistic Most trusted online advertising formats in Russia 2022
  • Premium Statistic Leading online sources for redirects to product pages in Russia 2022
  • Premium Statistic Ad blocking software usage in Russia 2021, by device
  • Premium Statistic Most annoying characteristics of online ads in Russia 2022

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