Advertising in Hungary

Statistics report on advertising in Hungary

Advertising in Hungary

The present report provides information on the Hungarian advertising market. It includes various statistics on advertising media channels ranging from print to social media and influencer advertising.

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Table of contents

Overview

7
  • Premium Forecast Ad spending of the advertising industry in Hungary 2020-2029
  • Premium Statistic Advertising expenditure in Hungary 2022, by channel
  • Premium Statistic Distribution of advertising spending in Hungary 2022, by channel
  • Premium Statistic Revenue growth of advertising agencies in Hungary 2010-2026
  • Basic Statistic Revenue of advertising and market research sector in Hungary 2013-2022
  • Basic Statistic Production value of the advertising & market research industry in Hungary 2012-2021
  • Basic Statistic Personnel costs of the advertising & market research sector in Hungary 2012-2021

Print advertising

3
  • Premium Statistic Print advertising revenue in Hungary 2010-2022
  • Premium Forecast Print ad-spending in Hungary 2017-2026, by segment
  • Premium Forecast Reach of print advertising in Hungary 2020-2029, by segment

Outdoor advertising

5
  • Premium Statistic Out-of-home advertising spending in Hungary 2017-2027, by segment
  • Premium Statistic Total out-of-home advertising revenue in Hungary 2014-2022
  • Premium Statistic Net ambient OOH advertising expenditure in Hungary 2017-2022
  • Premium Statistic Share of Hungarians encountering outdoor advertisements 2021, by placement
  • Premium Statistic Share of Hungarians taking actions after seeing outdoor advertisements 2021

Radio advertising

5
  • Premium Statistic Traditional radio advertising revenue in Hungary 2019-2029
  • Premium Statistic Radio advertising expenditure in Hungary 2011-2022
  • Premium Forecast Listeners of radio advertising in Hungary 2020-2029
  • Premium Statistic Daily radio advertising time in Hungary 2021, by channel type
  • Premium Statistic Share of Hungarians taking actions after hearing radio advertisements 2021

Television advertising

6
  • Premium Statistic Revenue from TV advertisements in Hungary 2017-2022
  • Basic Statistic Revenue from TV advertisements in Hungary 2017-2022, by type
  • Premium Statistic Average number of TV spots broadcast daily in Hungary 2017-2022
  • Premium Statistic Television advertising expenditure of the leading sectors in Hungary 2021
  • Premium Statistic Distribution of new TV advertisements in Hungary H2 2022, by sector
  • Premium Statistic Average number of people reached daily by TV advertisements in Hungary 2017-2022

Digital advertising

5
  • Premium Statistic Digital advertising expenditure in Hungary 2019-2022
  • Premium Statistic Distribution of digital advertising spending in Hungary 2022, by segment
  • Basic Statistic Share of digital in total advertising spending in Hungary 2019-2022
  • Premium Statistic Online advertising spending in Hungary 2021, by sector
  • Premium Statistic Leading online advertisers in Hungary 2021, by advertising spending

Social media and influencer advertising

5
  • Premium Forecast Social media advertising spending in Hungary 2017-2026
  • Premium Statistic Influencer advertising spending in Hungary 2019-2029
  • Premium Statistic Distribution of Meta's advertising audience in Hungary 2023, by age and gender
  • Premium Statistic Share of Hungarians taking actions after seeing social media advertisements 2021
  • Basic Statistic Share of Hungarians purchasing products based on an influencer's recommendation 2021
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