India: advertising spending 2017, by category

The graph shows a forecast of the distribution of advertising spending in India in 2017, by category. The source projected that the automobile industry would account for eight percent of the total advertising spending in India in 2017. Ad revenue in India is expected to reach nearly 600 billion Indian rupees in 2017; print media and TV generated the most revenue with advertising.

Distribution of advertising spending in India in 2017, by category

Share of spend
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Release date

February 2017



Survey time period

January 2017

Special properties


Supplementary notes

* FMCG stands for fast moving consumer goods).
**BFSI stands for banking, financial services and insurance.
Percentage points exceeding 100 percent are likely due to rounding.

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Statistics on "Advertising in India"

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