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Distribution of advertising spending in India in 2017, by category

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India: advertising spending 2017, by category The graph shows a forecast of the distribution of advertising spending in India in 2017, by category. The source projected that the automobile industry would account for eight percent of the total advertising spending in India in 2017. Ad revenue in India is expected to reach nearly 600 billion Indian rupees in 2017; print media and TV generated the most revenue with advertising.
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Description Source More information
The graph shows a forecast of the distribution of advertising spending in India in 2017, by category. The source projected that the automobile industry would account for eight percent of the total advertising spending in India in 2017. Ad revenue in India is expected to reach nearly 600 billion Indian rupees in 2017; print media and TV generated the most revenue with advertising.
Show more
Release date
February 2017
Region
India
Survey time period
January 2017
Special properties
forecast
Supplementary notes
* FMCG stands for fast moving consumer goods).
**BFSI stands for banking, financial services and insurance.
Percentage points exceeding 100 percent are likely due to rounding.

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