Advertising in Poland

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Statista dossier on advertising in Poland

This dossier presents a range of selected statistics and key figures on the advertising market in Poland. In addition to general data on the industry, the publication also contains chapters on advertising expenditure as well as digital and television advertising.

Table of contents

  • 1. Overview

    • Forecast of advertising expenditure in Europe 2017-2023, by region

    • Advertising spend in Central and Eastern Europe 2017-2022, by type

    • Advertising expenditure in Poland 2012-2024

    • Advertising net worth in Poland 2012-2020

    • Advertising value in Poland in 2020, by industry

    • Advertising income of traditional media in Poland 2020-2021

  • 2. Advertising expenditure

    • Advertising expenditure in Poland 2012-2024, by medium

    • Ad spending change forecast in Poland 2020, by medium

    • Advertising expenditure in Poland 2012-2020, by medium

    • Advertising expenditure share in Poland 2020, by medium

    • Annual change in advertising spend in Poland 2020-2021, by medium

    • Advertising spending in Poland 2019, by industry

    • Advertising spending of the retail sector in Poland 2019-2020, by media

  • 3. Brands and products

    • Types of advertised products in Poland 2019

    • Leading advertising brands in traditional media in Poland 2020-2021, by spending

    • Retail brands with the highest advertising spending in Poland 2019-2020

    • Financial brands with highest advertising expenditure in Poland 2019

    • Most recognizable sport sponsors in Poland 2019-2020

    • Video advertisement reach in Poland 2021, by brand

  • 4. Digital advertising

    • Internet advertising expenditure share in Poland 2011-2023

    • Online advertising expenditure in Poland 2009-2020

    • Online advertisement expenditure in Poland 2020, by industry

    • Online advertisement expenditure in Poland 2020, by ad type

    • Viewability of online ads in Poland 2020, by format

    • Video ad viewability in Poland in 2019, by platform

    • Click-through rates of marketing e-mails in Europe 2020, by country

    • Click-to-open rates of marketing e-mails in Europe 2020, by country

    • Unsubscribe rates of marketing e-mails in Europe 2020, by country

  • 5. Television advertising

    • Daily reach of television in Poland 2018-2019, by age group

    • Number of emitted advertisements in Poland 2018-2020, by TV provider

    • Advertising revenues of TV stations in Poland 2019-2020

    • TV programs with most expensive ad spots on TVN in Poland 2021

    • Cyfrowy Polsat's advertising costs and revenue in Poland 2017-2020

    • Cyfrowy Polsat viewability and ad market share in Poland from 2018-2020

    • Television advertising expenditure in Poland in 2021, by brand

    • Brands most active on TV in Poland 2018

    • Application usage during commercial breaks in Poland 2018, by app type

    • Viewer irritation concerning video adverts in Poland in 2019, by medium

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