Advertising in Poland

Statistics report on advertising in Poland

Advertising in Poland

This report presents a range of selected statistics and key figures on the advertising market in Poland. In addition to general data on the industry, the publication also contains chapters on advertising expenditure as well as digital and television advertising.

Table of contents

Overview

8
  • Premium Statistic Average expected change in value of individual advertising models in Poland 2022
  • Premium Statistic Share of media classes in the advertising market in Poland 2021-2023
  • Premium Statistic Changes in advertising value in media classes in Poland 2021-2022
  • Premium Statistic Revenue value of integrated advertising in video games in Poland 2021-2027
  • Premium Statistic YoY change in the advertising market net worth in Poland 2012-2022
  • Premium Forecast Ad spending of the print advertising industry in Poland 2019-2028
  • Premium Statistic Ranking of top advertisers in Poland 2022, by reach
  • Premium Statistic Ranking of top advertisers in Poland 2022, by users

Brands and products

4
  • Premium Statistic Video advertisement reach in Poland 2023, by brand
  • Premium Statistic Banks with highest ad expenditure in Poland 2021-2022
  • Premium Statistic Pharmaceutical companies with highest ad expenditure in Poland 2022-2023
  • Premium Statistic Advertising of major pharmaceutical companies in Poland 2021-2022, by GRP rating

Radio advertising

10
  • Premium Statistic Traditional radio advertising spending in Poland 2019-2028
  • Premium Statistic Advertising income of radio in Poland 2022-2023
  • Premium Statistic Advertising income of radio stations in Poland 2023
  • Premium Statistic Time and day of the week with most expensive ad spots on Jedynka (PR1) in Poland 2023
  • Premium Statistic Time and day of the week with most expensive ad spots on Dwójka (PR2) in Poland 2023
  • Premium Statistic Time and day of the week with most expensive ad spots on Trójka (PR3) in Poland 2023
  • Premium Statistic Time and day of the week with most expensive ad spots on PR 24 in Poland 2023
  • Premium Statistic Time and day of the week with most expensive ad spots on RMF FM in Poland 2024
  • Premium Statistic Time and day of the week with most expensive ad spots on RMF MAXXX in Poland 2023
  • Premium Statistic Revenue of the radio advertising market in Poland 2020-2026

Television and digital advertising

6
  • Premium Forecast Revenue of the traditional TV advertising industry in Poland 2019-2028
  • Premium Statistic Revenue of the cinema advertising market in Poland 2021-2027
  • Premium Statistic TV advertising market revenue in Poland 2021-2027
  • Premium Forecast Ad spending of the digital video advertising industry in Poland 2019-2028
  • Premium Statistic Year-on-year change in ad revenues of TV stations in Poland 2023
  • Premium Statistic Various advertising categories in digital ad spending in Poland 2022

Online advertising

5
  • Premium Statistic Value of the online advertising market in Poland 2021-2027
  • Premium Statistic Share of native advertising in online advertising market in Poland 2019-2022
  • Premium Statistic Share of e-mail advertising in online advertising market in Poland 2015-2022
  • Premium Statistic Market share and growth of the online advertising market in Poland 2022
  • Premium Statistic Attitude toward online advertising in Poland 2022-2023

Social media advertising

8
  • Premium Forecast Revenue of the social media advertising industry in Poland 2019-2028
  • Premium Forecast Number of users of Facebook advertising in Poland 2019-2028
  • Premium Forecast Number of users of Instagram advertising in Poland 2019-2028
  • Premium Forecast Number of users of TikTok advertising in Poland 2020-2028
  • Premium Statistic Social media advertising audience in Poland 2022, by gender and age
  • Premium Statistic Type of companies that use influencers for advertising in Poland 2023
  • Premium Statistic Change in the advertising reach of leading social media in Poland 2022
  • Premium Statistic Advertising reach of leading social media in Poland 2022

Out-of-home advertising

4
  • Premium Forecast Ad spending of the out-of-home advertising industry in Poland 2019-2028
  • Premium Statistic Number of classic OOH advertising media in Poland 2022
  • Premium Statistic Number of backlit OOH advertising carriers in Poland 2022
  • Premium Statistic Share of OOH advertising in Poland 2023, by sector

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)