Advertising in Poland

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Statista dossier on advertising in Poland

This dossier presents a range of selected statistics and key figures on the advertising market in Poland. In addition to general data on the industry, the publication also contains chapters on advertising expenditure as well as digital and television advertising.

Table of contents

    • Advertising market net worth in Poland 2012-2021

    • Advertising expenditure in Poland 2012-2021, by medium

    • Ad spending change forecast in Poland 2021, by medium

    • Advertising market value in Poland in 2021, by industry

    • Leading advertisers in traditional media in Poland 2020-2021, by spending

    • Banks with highest ad expenditure in Poland 2019-2020

    • Insurance companies with highest ad expenditure in Poland 2019-2020

    • Pharmaceutical companies with highest ad expenditure in Poland 2020-2021

    • Retail brands with highest ad expenditure in Poland 2022

    • Print advertising spending in Poland 2017-2025

    • Newspaper advertising expenditure share in Poland 2011-2023

    • Magazine advertising expenditure share in Poland 2011-2023

    • Daily newspapers with highest advertising income in Poland 2020-2021

    • Magazines with highest advertising income in Poland 2020-2021

    • Number of promotional newsletters in Poland 2019-2020

    • Preferred type of promotional newspapers in Poland 2021

    • Attitudes to press advertising in Poland 2020

    • Attitudes to press information in Poland 2020

    • Traditional radio advertising spending in Poland 2017-2025

    • Radio advertising expenditure share in Poland 2011-2023

    • Advertising income of radio in Poland 2020-2021

    • Advertising income of radio stations in Poland 2020-2021

    • YoY change in radio advertising expenditure in Poland 2019-2020, by industry

    • Traditional television advertising spending in Poland 2017-2025

    • TV advertising expenditure share in Poland 2011-2023

    • Number of emitted advertisements in Poland 2018-2020, by TV provider

    • Number of ad spots on television in Poland 2021-2022

    • TVP's advertising and sponsoring revenue in Poland 2010-2021

    • Cyfrowy Polsat's advertising costs and revenue in Poland 2017-2020

    • Ways to avoid advertisement in Poland 2021, by channel

    • Digital video advertising expenditure in Poland 2017-2026

    • Internet advertising expenditure share in Poland 2011-2023

    • Digital advertisement expenditure in Poland 2021, by industry

    • Online advertisement expenditure in Poland 2021, by ad type

    • Viewability of online ads in Poland 2021, by format

    • Reasons for the non-viewability of online display ads in Poland 2021

    • Video advertisement reach in Poland 2022, by brand

    • Social media advertising spending in Poland 2017-2026

    • Reach of Facebook advertisement in Poland 2017-2025

    • Reach of Instagram advertisement in Poland 2017-2025

    • Reach of TikTok advertisement in Poland 2017-2025

    • Social media advertising audience in Poland 2021, by gender and age

    • Influencers' impact on shopping behavior in Poland 2021, by generation

    • Social media on which ads are most noticeable in Poland 2020-2021

    • Out-of-home advertising expenditure in Poland 2017-2025

    • Outdoor advertising expenditure share in Poland 2011-2023

    • Share of OOH advertising in Poland 2022, by sector

    • Most popular OOH advertising types in Poland 2020

    • Attractiveness of OOH advertising types in Poland 2020

    • Benefits of DOOH advertising in Poland 2020

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