Advertising in Poland

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista dossier on advertising in Poland

This dossier presents a range of selected statistics and data about the advertising market in Poland.

Table of contents

  • 1. Overview
    • Advertising spending in Europe 2007-2019, by region

    • Forecast of advertising expenditure in Europe 2017-2023, by region

    • Largest advertising markets in Central and Eastern Europe 2017

    • Advertising spending in Central and Eastern Europe 2017-2021, by type

    • Advertising net worth in Poland 2016-2019

    • Advertising expenditure in Poland 2007-2019

    • Advertising revenue in Poland 2018-2019, by medium

    • Advertising expenditure in Poland 2012-2019, by medium

    • Advertising expenditure in Poland 2007-2019, by medium

    • Advertising expenditure share in Poland 2019, by medium

    • Ad spending growth in Poland 2019, by medium

    • Annual change in advertising spend in Poland 2017-2018, by medium

    • Advertising value in Poland in 2019, by industry

    • Advertising spending of the retail sector in Poland 2019, by media

    • Advertising spending in Poland 2019, by industry

  • 2. Brands and products
    • Types of advertised products in Poland 2019

    • Leading advertising brands in traditional media in Poland 2018-2019, by revenue

    • Retail brands with the highest advertising spending in Poland 2019

    • Financial brands with highest advertising expenditure in Poland 2019

    • Most recognizable sport sponsors in Poland in 2018

    • Video advertisement reach in Poland 2019, by brand

  • 3. Digital advertising
    • Internet advertising expenditure share in Poland 2011-2021

    • Digital advertising expenditure in Poland 2007-2019

    • Online ad viewability in Poland 2019, by ad format

    • Video ad viewability in Poland in 2019, by platform

    • Click-through rates of marketing e-mails in Europe Q1 2018, by country

    • Click-to-open rates of marketing e-mails in Europe Q1 2018, by country

    • Unsubscribe rates of marketing e-mails in Europe Q1 2018, by country

    • Marketing expenditure of "love brands" in Poland 2017-2018

    • Online advertisement expenditure in Poland 2018, by industry

    • Advertising time in VOD in Poland 2018

    • Online advertising expenditure shares in Poland 2019, by type of advertising

    • Ways of avoiding advertisements on the internet in Poland 2018

    • Viewer irritation concerning video adverts in Poland in 2019, by medium

  • 4. Television advertising
    • Television advertising inflation rate in Europe 2017-2018, by country

    • Daily reach of television in Poland 2018-2019, by age group

    • Number of emitted advertisements in Poland 2018-2019, by TV provider

    • Advertising revenues of TV stations in Poland 2017-2018

    • TV programs with most expensive ad spots on TVN in Poland 2019

    • Cyfrowy Polsat's advertising costs and revenue in Poland 2017-2018

    • Cyfrowy Polsat viewability and ad market share in Poland from 2018 to 2019

    • Television advertising expenditure in Poland in 2019, by brand

    • Brands most active on TV in Poland 2018

    • Application usage during commercial breaks in Poland 2018, by app type

More than 7,500
companies
trust
Statista
Recommended studies and dossiers
Show more
Recent studies and dossiers
You may also be interested in...
Statista is a great source of knowledge, and pretty helpful to manage the daily work.

Christof Baron about Statista CEO, MindShare Germany

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!