Advertising in Poland

The Statista dossier
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Statista dossier on advertising in Poland

Table of contents

    • Advertising market net worth in Poland 2012-2021

    • Advertising expenditure in Poland 2012-2021, by medium

    • Ad spending change forecast in Poland 2021, by medium

    • Advertising market value in Poland in 2021, by industry

    • Leading advertisers in traditional media in Poland 2020-2021, by spending

    • Banks with highest ad expenditure in Poland 2019-2020

    • Insurance companies with highest ad expenditure in Poland 2019-2020

    • Pharmaceutical companies with highest ad expenditure in Poland 2020-2021

    • Retail brands with highest ad expenditure in Poland 2022

    • Print advertising spending in Poland 2017-2025

    • Newspaper advertising expenditure share in Poland 2011-2023

    • Magazine advertising expenditure share in Poland 2011-2023

    • Daily newspapers with highest advertising income in Poland 2020-2021

    • Magazines with highest advertising income in Poland 2020-2021

    • Number of promotional newsletters in Poland 2019-2020

    • Preferred type of promotional newspapers in Poland 2021

    • Attitudes to press advertising in Poland 2020

    • Attitudes to press information in Poland 2020

    • Traditional radio advertising spending in Poland 2017-2025

    • Radio advertising expenditure share in Poland 2011-2023

    • Advertising income of radio in Poland 2020-2021

    • Advertising income of radio stations in Poland 2020-2021

    • YoY change in radio advertising expenditure in Poland 2019-2020, by industry

    • Traditional television advertising spending in Poland 2017-2025

    • TV advertising expenditure share in Poland 2011-2023

    • Number of emitted advertisements in Poland 2018-2020, by TV provider

    • Number of ad spots on television in Poland 2021-2022

    • TVP's advertising and sponsoring revenue in Poland 2010-2021

    • Cyfrowy Polsat's advertising costs and revenue in Poland 2017-2020

    • Ways to avoid advertisement in Poland 2021, by channel

    • Digital video advertising expenditure in Poland 2017-2026

    • Internet advertising expenditure share in Poland 2011-2023

    • Digital advertisement expenditure in Poland 2021, by industry

    • Online advertisement expenditure in Poland 2021, by ad type

    • Viewability of online ads in Poland 2021, by format

    • Reasons for the non-viewability of online display ads in Poland 2021

    • Video advertisement reach in Poland 2022, by brand

    • Social media advertising spending in Poland 2017-2026

    • Reach of Facebook advertisement in Poland 2017-2025

    • Reach of Instagram advertisement in Poland 2017-2025

    • Reach of TikTok advertisement in Poland 2017-2025

    • Social media advertising audience in Poland 2021, by gender and age

    • Influencers' impact on shopping behavior in Poland 2021, by generation

    • Social media on which ads are most noticeable in Poland 2020-2021

    • Out-of-home advertising expenditure in Poland 2017-2025

    • Outdoor advertising expenditure share in Poland 2011-2023

    • Share of OOH advertising in Poland 2022, by sector

    • Most popular OOH advertising types in Poland 2020

    • Attractiveness of OOH advertising types in Poland 2020

    • Benefits of DOOH advertising in Poland 2020

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