Advertising consumption and perception

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Statista dossier on advertising consumption and perception

This dossier has been compiled to provide statistical information about advertising consumption and perception among consumers in the United States, including ethnic and LGBTQ consumer data.

Table of contents

  • 1. Overview
    • U.S. consumer opinion about advertising 2017

    • Digital video ad views in the U.S. 2016-2018, by content length

    • Consumer attitudes towards selected advertising types in the U.S. 2017

    • Desktop display ad viewability rates worldwide in Q2 2017, by country

    • Food and beverage ad consumption among adults in U.S. 2016

    • Children's food and beverage advertising consumption in U.S. 2016

    • U.S. consumer awareness of online advertising on their electronic devices 2017

    • Advertising effectiveness in the U.S. 2016, by medium

    • Trust in advertising in the U.S. 2014-2017

    • Honesty of advertising in the U.S. 2014-2017

  • 2. Positive attitude
    • U.S. consumers who disable adblockers to view content in 2017

    • Leading types of ads seen as entertaining by U.S. consumers in 2017

    • U.S. consumers who find TV advertising helpful 2017

    • U.S. consumers who find radio advertising helpful 2017

    • U.S. consumers who find print newspaper advertising helpful 2017

    • U.S. consumers who find print magazine and periodical advertising helpful 2017

    • U.S. consumers who find search engine advertising helpful 2017

    • Locations where U.S. consumers find local ads helpful in 2017

  • 3. Negative attitude
    • U.S. consumers willing to pay more for services without ads in 2017

    • U.S. consumers who find TV advertising annoying 2017

    • U.S. consumers who find radio advertising annoying 2017

    • U.S. consumers who find print newspaper advertising annoying 2017

    • U.S. consumers who find print magazine and periodical advertising annoying 2017

    • U.S. consumers who find search engine advertising annoying 2017

  • 4. Purchase & research influence
    • Frequency of purchasing items suggested by online stores in the U.S. 2017

    • Leading types of ads seen as well targeted by U.S. consumers in 2017

    • Consumers influenced to purchase selected product categories by online ads U.S. 2017

    • U.S. consumer actions influenced by poster ads 2016

    • Actions taken by podcast listeners in the U.S. after hearing ads 2016

    • Purchase influence of promotional e-mails on U.S. consumers as of August 2016

  • 5. LGBTQ advertising perception
    • Best-perceived brands according to LGBT consumers in the U.S. 2017

    • Leading types of ads enjoyed by LGBT communities in the U.S. 2017

    • LGBT theme presence in advertising in the U.S. 2017

    • Perceptions of LGBTQ themed ads in the U.S. 2017, by industry

    • Attitudes towards LGBTQ and generic ads in the U.S. 2017

    • LGBTQ and generic ads exposure influence metrics in the U.S. 2017

    • LGBT ad engagement methods in the U.S. 2017

  • 6. Ad consumption by ethnicity
    • U.S. consumer who purchased products after seeing internet ads in 2017, by ethnicity

    • U.S. consumers who purchased products after seeing a print ad in 2017, by ethnicity

    • U.S. consumers who purchased products after seeing a TV ad in 2017, by ethnicity

    • U.S. consumers willing to pay more for services without ads in 2017, by ethnicity

    • Targeted ads visibility in the U.S. 2017, by ethnicity

    • Influence of offensive content on image of brands advertised nearby '17, by ethnicity

    • Most important elements of ads among 3rd Gen Hispanics in the U.S. 2016

    • Opinion on brands advertising in Spanish among Hispanic in the U.S. 2016, by language

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