Advertising consumption and perception in the United States

Statistics report on advertising consumption and perception in the United States

Advertising consumption and perception in the United States

The report features the latest statistical data on advertising consumption and perception among consumers in the United States. It provides an overview of the market before delving into the digital, video, and podcast segments. The compilation addresses brand safety, environmental, social, and corporate governance (ESG) topics, company logos, and the usage of artificial intelligence (AI) by marketers and advertisers.

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Table of contents

Overview

6
  • Premium Statistic Most effective ad media in the U.S. 2024
  • Premium Statistic Brand message types appealing the most to consumers in the U.S. 2023
  • Premium Statistic Main channels of new brand discovery in the U.S. Q3 2023
  • Premium Statistic Consumers' trust in information sources in the U.S. 2023
  • Premium Statistic Advertising types adults paid the most attention to in the U.S. 2023
  • Premium Statistic Attitudes towards media ads in the U.S. 2022

Digital overview

9
  • Premium Forecast Attitudes towards online advertising in the U.S. 2024
  • Premium Statistic Users of ad blockers & anti-tracking services in the U.S. 2024
  • Premium Statistic Opinions on online advertising relevance in the U.S. 2019-2023
  • Premium Statistic Consumers who consider digital ads relevant in the U.S. 2021-2023, by age
  • Premium Statistic Website types where consumers are receptive to advertising in the U.S. 2023
  • Premium Statistic Most used social media channels for brand interaction in the U.S. 2023
  • Premium Statistic Share of U.S. consumers with data privacy concerns 2023, by age
  • Premium Statistic Leading data collection methods among U.S. consumers 2023
  • Premium Statistic Difficulty in differentiating between sponsored & non-sponsored search results US '23

Video

7
  • Premium Statistic Video ad types with the most influence on buying decision process in the U.S. 2023
  • Premium Statistic Commercial types resonating the most with adults in the U.S. 2023
  • Premium Statistic Top ad preferences of CTV users in the U.S. 2024
  • Premium Statistic Preferred ad categories among CTV users U.S. 2024
  • Premium Statistic Top ad preferences of FAST users in the U.S. 2024
  • Premium Statistic Consumers shopping online due to TV or film product placement in the U.S. 2023
  • Premium Statistic TV and film product placement vs. TV commercial perception in the U.S. 2023

Audio

5
  • Premium Statistic Top consumer preferences for digital audio ads in the U.S. 2023
  • Premium Statistic Top podcast ad characteristics among listeners U.S. 2024
  • Premium Statistic Podcast listeners' ad receptivity in the U.S. 2023
  • Premium Statistic Preferred podcast ad types in the U.S. 2023
  • Premium Statistic Top podcast ads leading consumers to purchase in the U.S. 2023

Brand safety

3
  • Premium Statistic Content that endangers brand safety in the U.S. 2023
  • Premium Statistic Website types where it is most important to see appropriate content in the U.S. 2023
  • Premium Statistic Consumers who believe that advertisers approve of ad adjacent content U.S. 2023

Environmental, social, and corporate governance (ESG)

8
  • Premium Statistic Top social issues consumers believed brands should speak out on in the U.S. 2023
  • Premium Statistic Consumers' opinion on brands addressing political issues in the U.S. 2022-2023
  • Premium Statistic Importance of brands' social consciousness in buying decisions in the U.S. 2019-2023
  • Premium Statistic Top sources favored by consumers to learn about brands' sustainability U.S. 2023
  • Premium Statistic Adults thinking big brands were responsible for promoting diversity in the U.S. 2023
  • Premium Statistic Share of adults thinking ads keep people in traditional gender roles in the U.S. 2023
  • Premium Statistic Share of adults agreeing that ads can shift gender roles' perception in the U.S. 2023
  • Premium Statistic Share of adults trusting brands' sustainability claims U.S. 2022, by generation

Logos

4
  • Premium Statistic How often brands should change their logos according to adults in the U.S. 2023
  • Premium Statistic Level of consideration for a product's logo when doing the groceries in the U.S. 2023
  • Premium Statistic Share of adults who bought a product for it had an interesting logo in the U.S. 2023
  • Premium Statistic Level of support to brands changing logos for selected occasions in the U.S. 2023

Artificial intelligence (AI)

5
  • Premium Statistic Consumer support to brands using AI for selected activities in the U.S. 2024
  • Premium Statistic Consumer attitudes toward AI usage by brands in the U.S. 2024
  • Premium Statistic Support to brands using AI to create ads/content in the U.S. 2023-2024, by generation
  • Premium Statistic Most accepted cases of use of AI in advertising according to adults in the U.S. 2023
  • Premium Statistic Level of comfort with AI-targeted advertising in the U.S. 2023
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FURTHER REPORTS

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