Advertising consumption and perception in the United States
Statistics report on advertising consumption and perception in the United States
The report features the latest statistical data on advertising consumption and perception among consumers in the United States. It provides an overview of the market before delving into the digital, video, and podcast segments. The compilation addresses brand safety, environmental, social, and corporate governance (ESG) topics, company logos, and the usage of artificial intelligence (AI) by marketers and advertisers. It concludes with a spotlight chapter on Gen Zers' opinions on advertising in the U.S.