Advertising consumption and perception in the United States

Statistics report on advertising consumption and perception in the United States

Advertising consumption and perception in the United States

The report features the latest statistical data on advertising consumption and perception among consumers in the United States. It provides an overview of the market before delving into the digital, video, and podcast segments. The compilation addresses brand safety, environmental, social, and corporate governance (ESG) topics, company logos, and the usage of artificial intelligence (AI) by marketers and advertisers. It concludes with a spotlight chapter on Gen Zers' opinions on advertising in the U.S.

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Table of contents

Overview

5
  • Premium Statistic Advertising types adults paid the most attention to in the U.S. 2023
  • Premium Statistic Brand message types appealing the most to consumers in the U.S. 2022
  • Premium Statistic Attitudes towards media ads in the U.S. 2022
  • Premium Statistic Main channels of new brand discovery in the U.S. Q3 2022
  • Premium Statistic Main purchase recommendation sources in the U.S. 2022, by generation

Digital overview

8
  • Premium Statistic Opinions on online advertising relevance in the U.S. 2021-2023
  • Premium Statistic Difficulty in differentiating between sponsored & non-sponsored search results US '23
  • Premium Forecast Attitudes towards online advertising in the U.S. 2023
  • Premium Statistic Understanding of data clean rooms among consumers in the U.S. 2022
  • Premium Statistic Understanding of internet cookies among consumers in the U.S. 2022
  • Premium Statistic Top consumer experiences fostering engagement with brands in metaverse U.S. 2022
  • Premium Statistic Social media activities creating a positive brand perception in the U.S. 2022
  • Premium Statistic Content types engaging for social media marketing in the U.S. 2022

Video

4
  • Premium Statistic Video ad types with the most influence on buying decision process in the U.S. 2023
  • Premium Statistic Commercial types resonating the most with adults in the U.S. 2023
  • Premium Statistic Leading attitudes about ads during TV shows and movies in the U.S. 2021-2022
  • Premium Statistic Consumer attitudes towards video streaming ads in the U.S. 2022, by ad type

Podcast advertising

4
  • Premium Statistic Podcast listeners' ad receptivity in the U.S. 2023
  • Premium Statistic Podcast advertising effectiveness in the U.S. 2022
  • Premium Statistic Preferred podcast ad types in the U.S. 2022
  • Premium Statistic Podcast advertising effectiveness in the U.S. 2022, by generation

Brand safety

5
  • Premium Statistic Entity responsible for ad adjacency in the U.S. 2022
  • Premium Statistic Consumer perception of ad adjacency in the U.S. 2022
  • Premium Statistic U.S. consumers preference to being contacted by brands 2022
  • Premium Statistic Acceptable reasons to be contacted by a brand in the U.S. 2022
  • Premium Statistic E-mail marketing effectiveness in the U.S. 2022

Environmental, social, and corporate governance (ESG)

7
  • Premium Statistic Consumers' opinion on brands addressing political issues in the U.S. 2022-2023
  • Premium Statistic Importance of brands' social consciousness in buying decisions in the U.S. 2019-2023
  • Premium Statistic Top sources favored by consumers to learn about brands' sustainability U.S. 2023
  • Premium Statistic Adults thinking big brands were responsible for promoting diversity in the U.S. 2023
  • Premium Statistic Share of adults thinking ads keep people in traditional gender roles in the U.S. 2023
  • Premium Statistic Share of adults agreeing that ads can shift gender roles' perception in the U.S. 2023
  • Premium Statistic Share of adults trusting brands' sustainability claims U.S. 2022, by generation

Logos

4
  • Premium Statistic How often brands should change their logos according to adults in the U.S. 2023
  • Premium Statistic Level of consideration for a product's logo when doing the groceries in the U.S. 2023
  • Premium Statistic Share of adults who bought a product for it had an interesting logo in the U.S. 2023
  • Premium Statistic Level of support to brands changing logos for selected occasions in the U.S. 2023

Artificial intelligence (AI)

5
  • Premium Statistic Level of comfort with AI-targeted advertising in the U.S. 2023
  • Premium Statistic Leading attitudes toward brand usage of generative AI in the U.S. 2023
  • Premium Statistic Consumer trust levels towards AI-generated influencer content in the U.S. 2023
  • Premium Statistic Consumer attitudes towards brands' usage of AI & ML tools in the U.S. 2023
  • Premium Statistic Attitudes towards the usage of generative AI for social media ads in the U.S. 2022

Spotlight: Generation Z

7
  • Premium Statistic Media where adult Gen Zers were the most receptive to ads in the U.S. 2023
  • Premium Statistic Advertising types Gen Z adults paid the most attention to in the U.S. 2023
  • Premium Statistic Most influential video ad types according to Gen Zers in the U.S. 2023
  • Premium Statistic Channels Gen Z consumers use to contact brands in the U.S. 2022
  • Premium Statistic Gen Z :social media activities creating a positive brand perception in the U.S. 2022
  • Premium Statistic Top issues Gen Z consumers think brands should promote the most in the U.S. 2022
  • Premium Statistic Factors driving Gen Z engagement with new brands on social media in the U.S. 2022
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FURTHER REPORTS

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  • Advertising and marketing to Generation Z in the United States
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