Advertising consumption and perception

The Statista dossier
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Statista dossier on advertising consumption and perception

Table of contents

  • 1. Social issues influence
    • Share of U.S. adults who prefer brands without social issue ads 2019

    • Share of U.S. adults buying products from firms using ads to raise racism issues 2019

    • Share of U.S. adults buying from firms using ads to raise sexism issues 2019

    • Share of U.S. adults buying from firms using ads to raise climate change issues 2019

    • Share of U.S. adults buying from firms raising gun violence issue ads in 2019

    • Share of U.S. adults buying from firms using ads to raise immigration issues 2019

    • Share of U.S. adults buying from firms with ads about poverty 2019

  • 2. Targeted ads
    • Most annoying types of online ads in the U.S. 2019

    • Adult views on targeted advertising in the U.S. 2019

    • Adult views on targeted advertising in the U.S. 2019, by gender

    • Adult views on targeted advertising in the U.S. 2019, by age

    • U.S. internet users feeling exploited by brands on social media 2019, by gender

    • Views of targeted mobile marketing according to mobile user worldwide 2019

  • 3. Advertising environment
    • Engagement with ads placed in high quality content worldwide in 2019, by country

    • Global consumer dislike of brands advertising around low quality content 2019

    • Impact of ad placement in low quality content on purchasing behavior worldwide 2019

    • Brand perception due to ads near offensive online content in United States Q2 2020

    • Influence of relevant advertising on consumer brand perception in the U.S. Q2 2020

  • 4. Political advertising
    • Impact of political ads on viewing of other ads in the U.S. 2020

    • U.S. adults' sentiments towards social media allowing political ads 2020, by PID

    • U.S. views on social using user data to display political ads 2020, by PID

    • Share of U.S. adults who prefer brands without political ads 2019

    • Online political advertising recall among U.S. adults 2019

    • Recall of political ads shared by friends on social media or e-mail U.S. 2019

    • Adults sharing political ads on social media or in e-mail in the United States 2019

    • Views on social media firms implementing stricter rules for political ads U.S. 2019

    • Views on government regulation of social media running political ads U.S. 2019

  • 5. Diversity in advertising
    • Impact of diverse advertising on purchase decisions in the U.S. 2019

    • Lack of identity representation in ads impacting consumer brand perception U.S. 2020

    • Leading brands seen as diverse advertisers by consumers in the U.S. 2019

    • Frequency of witnessing people with similar ethnicity in ads U.S. 2020

    • Opinions on how racism is addressed in ads U.S. 2020

    • Views on racial diversity in ads in U.S. 2020

    • Consumer support for companies acting against racism in the U.S. 2020

  • 6. LGBTQ advertising perception
    • Views of U.S. non-LGBTQ adults on LGBTQ representation in ads 2019

    • U.S. non-LGBTQ comfortable with seeing LGBTQ representation in ads and media 2019

    • Impact of same-sex couples in ads on purchase decision in the U.S. 2019

    • Perception of Pride-themed marketing in the U.S. 2019

  • 7. Coronavirus impact
    • Customer approval of brand communication due to COVID-19 worldwide 2020, by country

    • Openness to engage with social ads due to coronavirus worldwide in 2020, by country

    • Global consumers discouraging from brand use due to poor COVID-19 response 2020

    • Global consumer preference of brand communication during COVID-19 in 2020, by country

    • Influence of brand response to COVID-19 on global consumer future purchases 2020

    • Consumer perception of humor in ads during coronavirus worldwide in 2020

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