Advertising consumption and perception

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Statista dossier on advertising consumption and perception

This dossier has been compiled to provide statistical information about advertising consumption and perception among consumers in the United States, including ethnic and LGBTQ consumer data.

Table of contents

    • Share of U.S. adults who prefer brands without social issue ads 2019

    • Share of U.S. adults buying products from firms using ads to raise racism issues 2019

    • Share of U.S. adults buying from firms using ads to raise sexism issues 2019

    • Share of U.S. adults buying from firms using ads to raise climate change issues 2019

    • Share of U.S. adults buying from firms raising gun violence issue ads in 2019

    • Share of U.S. adults buying from firms using ads to raise immigration issues 2019

    • Share of U.S. adults buying from firms with ads about poverty 2019

    • Most annoying types of online ads in the U.S. 2019

    • Adult views on targeted advertising in the U.S. 2019

    • Adult views on targeted advertising in the U.S. 2019, by gender

    • Adult views on targeted advertising in the U.S. 2019, by age

    • U.S. internet users feeling exploited by brands on social media 2019, by gender

    • Views of targeted mobile marketing according to mobile user worldwide 2019

    • Engagement with ads placed in high quality content worldwide in 2019, by country

    • Global consumer dislike of brands advertising around low quality content 2019

    • Impact of ad placement in low quality content on purchasing behavior worldwide 2019

    • Brand perception due to ads near offensive online content in United States Q2 2020

    • Influence of relevant advertising on consumer brand perception in the U.S. Q2 2020

    • Impact of political ads on viewing of other ads in the U.S. 2020

    • U.S. adults' sentiments towards social media allowing political ads 2020, by PID

    • U.S. views on social using user data to display political ads 2020, by PID

    • Share of U.S. adults who prefer brands without political ads 2019

    • Online political advertising recall among U.S. adults 2019

    • Recall of political ads shared by friends on social media or e-mail U.S. 2019

    • Adults sharing political ads on social media or in e-mail in the United States 2019

    • Views on social media firms implementing stricter rules for political ads U.S. 2019

    • Views on government regulation of social media running political ads U.S. 2019

    • Impact of diverse advertising on purchase decisions in the U.S. 2019

    • Lack of identity representation in ads impacting consumer brand perception U.S. 2020

    • Leading brands seen as diverse advertisers by consumers in the U.S. 2019

    • Frequency of witnessing people with similar ethnicity in ads U.S. 2020

    • Opinions on how racism is addressed in ads U.S. 2020

    • Views on racial diversity in ads in U.S. 2020

    • Consumer support for companies acting against racism in the U.S. 2020

    • Views of U.S. non-LGBTQ adults on LGBTQ representation in ads 2019

    • U.S. non-LGBTQ comfortable with seeing LGBTQ representation in ads and media 2019

    • Impact of same-sex couples in ads on purchase decision in the U.S. 2019

    • Perception of Pride-themed marketing in the U.S. 2019

    • Customer approval of brand communication due to COVID-19 worldwide 2020, by country

    • Openness to engage with social ads due to coronavirus worldwide in 2020, by country

    • Global consumers discouraging from brand use due to poor COVID-19 response 2020

    • Global consumer preference of brand communication during COVID-19 in 2020, by country

    • Influence of brand response to COVID-19 on global consumer future purchases 2020

    • Consumer perception of humor in ads during coronavirus worldwide in 2020

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