Advertising in Turkey

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Statista dossier on the advertising market in Turkey

This dossier presents statistical information on the advertising market in Turkey. In addition to an overview of the industry as a whole, it features data on digital advertising media as well as on the more traditional mediums of advertising such as television, print and outdoor advertising.

Table of contents

  • 1. Overview
    • Advertising expenditure in Turkey 2007-2018

    • Advertising expenditure in Turkey 2007-2018, by medium

    • Advertising spending growth in Turkey 2018, by medium

    • Highest spending advertisers in Turkey 2016

    • Advertising spending in Turkey 2016, by industry sector

    • Forecast: revenue advertising agencies Turkey 2009-2020

    • Number of enterprises in the advertising sector in Turkey 2009-2015

    • Number of people employed in the advertising sector in Turkey 2009-2015

  • 2. Traditional media
    • Television advertising expenditure in Turkey 2007-2018

    • Newspaper advertising expenditure in Turkey 2007-2018

    • Magazine advertising expenditure in Turkey 2002-2018

    • Radio advertising expenditure in Turkey 2007-2018

    • Cinema advertising expenditure in Turkey 2007-2018

    • Outdoor advertising expenditure in Turkey 2007-2018

  • 3. Digital media
    • Digital advertising expenditure in Turkey 2007-2018

    • Digital advertising expenditure in Turkey 2007-2018, by type

    • Digital advertising spending in Turkey 2017, by format and device

    • Online advertising spending distribution in Turkey 2017, by format

    • Online advertising growth rate in Turkey 2014-2017

    • Video ad viewability rate in Turkey 2015-2016, by platform

  • 4. Consumer behavior
    • Locations of coming across advertisements in Turkey 2017

    • Brand discovery sources in Turkey Q4 2016

    • Brand research sources in Turkey Q4 2016

    • Number of complaints about advertising in Turkey 2012-2016

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