Digital Advertising Report 2021 - Search Advertising

Statista Digital Market Outlook - Segment Report

DescriptionContentTables

The report covers the Digital Advertising segment Search Advertising. Search Advertising is one of the most common forms of Digital Advertising. Search Engine advertising (SEA) or paid-for-search advertising describes advertisements that are displayed on search result pages above or next to organic search results. These advertisements are usually text-based but can be displayed as images where applicable.

Sponsored links and keyword advertising are part of search engine advertising which can be targeted on local or keyword-related factors.

Google Ads is the biggest provider of Search Advertising on the market.

Not included are revenues generated through search engine optimization (SEO).

A distinction is made between:

  • Desktop
  • Mobile

Note: CAGR: Compound Annual Growth Rate / average growth rate per year

  • Language: English
  • Released: July 2021
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