Search Advertising: market data & analysis

Market Insights report

Search Advertising: market data & analysis

The Search Advertising market in the biggest market within Digital Advertising. The worldwide revenue of US$279 billion in 2023 is expected to grow to US$417 billion in 2028.

What's included?

  • All relevant data, including market size & forecasts
  • Regional development with focus on: Americas, Asia, Australia & Oceania, and Europe
  • Trends and market analysis
  • Deep dives

Table of contents

The report covers the Search Advertising market. Search Advertising is one of the most common forms of Digital Advertising. Search Engine advertising (SEA) or paid-for-search advertising describes advertisements that are displayed on search result pages above or next to organic search results. These advertisements are usually text-based but can be displayed as images where applicable.

Sponsored links and keyword advertising are part of search engine advertising which can be targeted on local or keyword-related factors.

Google Ads is the biggest provider of Search Advertising on the market.

Not included are revenues generated through search engine optimization (SEO).

A distinction is made between:

  • Desktop
  • Mobile

Note: CAGR: Compound Annual Growth Rate / average growth rate per year

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