Digital Advertising Report 2020 - Search Advertising

Statista Digital Market Outlook - Segment Report

Digital Advertising Report 2020 - Search Advertising The Search Advertising market in the biggest market within Digital Advertising. The worldwide revenue of US$154.2 billion in 2019 is expected to grow to US$199.5 billion in 2024.

What's included?
  • All relevant data, including market size & forecasts for the next five years
  • Regional development with focus on: United States, China, and Europe
  • Trends and market analysis
  • COVID-19 Impact
  • Deep dives

The report covers the Digital Advertising segment Search Advertising. Search Advertising is one of the most common forms of Digital Advertising. Search Engine advertising (SEA) or paid-for-search advertising describes advertisements that are displayed on search result pages above or next to organic search results. These advertisements are usually text-based but can be displayed as images where applicable.

Sponsored links and keyword advertising are part of search engine advertising which can be targeted on local or keyword-related factors.

Google Ads is the biggest provider of Search Advertising on the market.

Not included are revenues generated through search engine optimization (SEO).

A distinction is made between:

  • Desktop
  • Mobile

Note: CAGR: Compound Annual Growth Rate / average growth rate per year

  • Language: English
  • Released: July 2020
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