Digital advertising formats in the U.S.

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Statista dossier on online advertising formats in the U.S.

This dossier has been compiled to provide statistical information about most important online advertising formats used in the United States.

Table of contents

  • 1. Overview
    • Global internet advertising spending 2010-2020, by type

    • Digital advertising spending in the U.S. 2015-2021

    • Quarterly online advertising revenue in the U.S. 2007-2017

    • Breakdown of U.S. online advertising revenue in 2017, by type

    • Breakdown of U.S. online advertising revenue from 2010-2016, by industry

    • Online advertising revenue in the U.S. from 2004 to 2017, by pricing model

    • U.S. agencies and marketers digital advertising budget share 2016 to 2018, by format

    • Concerns with online ads in the U.S. 2016

    • Hispanic digital ad spend in the U.S. 2015-2020

  • 2. Video advertising
    • Programmatic digital video ad spend in the U.S. 2013-2020

    • U.S. agencies and marketers digital and mobile video ad spend 2015-2018

    • U.S. share of ad budgets devoted to cross-platform advertising 2015-2018

    • Digital video ad view distribution in the U.S. 2017, by category

    • Digital video ad impressions in the U.S. 2014-2018, by ad length

    • Share of cross-screen in digital video campaigns in the U.S. 2014-2018

    • Digital Market Outlook: digital video ad revenue in the U.S. 2015-2021, by device

    • Mobile video ad spend in the U.S. 2015-2020

    • Digital video advertising adoption among SMEs in the U.S. 2016

    • Hispanic online video ad spend in the U.S. 2015-2020

  • 3. Display advertising
    • Display advertising spending in the U.S. 2014-2019

    • Display advertising spending in the U.S. 2014-2019, by format

    • Native digital display ad spend in the U.S. 2016-2018, by device

    • Social & non-social native digital display ad spend in the U.S. 2016-2018

    • Programmatic display ad spending in the U.S. 2013-2019

    • U.S. programmatic digital display ad spend 2015, by industry

    • Display ad in-target rates in the U.S. in Q2 2017, by device & vertical

    • Leading U.S. display advertising networks 2016, by reach

    • Digital display ad revenue in the U.S. 2016-2019, by company

    • U.S. net mobile display ad revenue of selected online companies 2015-2017

    • Digital ad banners adoption among SMEs in the U.S. 2016

    • Online display CPM in the U.S. 2005-2016

  • 4. Search advertising
    • Paid search ad spend worldwide 2015-2017

    • Search marketing spending in the U.S. 2014-2019

    • Search ad revenue share of leading search sites in the U.S. 2016-2019

    • Digital Market Outlook: search ad revenue in the U.S. 2015-2021

    • Digital Market Outlook: search ad revenue per internet user U.S. 2015-2021

    • Desktop search ad spend in the U.S. 2014-2019

    • Mobile search advertising spending in the U.S. 2015-2020

    • Market share of search engines in the United States 2008-2018

    • SEO marketing adoption among SMEs in the U.S. 2016

    • Search engine marketing (SEM) adoption among SMEs in the U.S. 2016

  • 5. Consumer attitudes
    • Consumer trust in different types of advertising in North America 2011-2015

    • Digital video advertising effectiveness in the U.S. 2016, by video type

    • Consumer sensitivity to ad clutter 2016, by device

    • Digital video ad satisfaction in the U.S. 2016, by ad length

    • Digital video ad recall in the U.S. 2016

    • Video viewers' actions taken in response to pre-roll video ads in the U.S. 2016

    • Perfect mobile ad qualities according to U.S. teens and Millennials 2016

    • U.S. consumers who find news sites advertising annoying 2017, by format

    • U.S. consumers who find news sites banner advertising helpful 2017, by format

    • U.S. consumers who find search engine advertising annoying 2017

    • U.S. consumers who find search engine advertising helpful 2017, by age

    • U.S. consumers who purchased products after seeing an internet ad in 2017

    • Leading types of ads seen as well targeted by U.S. consumers in 2017

  • Language: English
  • Released: 2018
  • Source(s): Statista
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