Digital advertising formats in the United States

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Statista Dossier on online advertising formats in the United States

This dossier has been compiled to provide statistical information about most important online advertising formats used in the United States.

Table of contents

    • Internet ad spend in the U.S. 2020-2025

    • Growth of digital advertising in the U.S. 2016-2021

    • Breakdown of U.S. online ad revenue 2021, by format

    • Share of digital in media budgets in the U.S. 2021, by format

    • Digital ad viewability rates in the U.S. in H1 2020 and 2021, by format

    • Leading ad media used by marketers in the U.S. 2020

    • Digital Market Outlook: banner ad spending in the U.S. 2017-2026

    • Digital Market Outlook: digital video ad spending in the U.S. 2017-2026

    • Digital video ad spend growth in the U.S. 2018-2026

    • Average digital video ad spend U.S. agencies and marketers 2021, by format & industry

    • Programmatic display ad spending in the U.S. 2019-2023

    • Programmatic display ad spend growth in the U.S. 2019-2023

    • Share of programmatic in display ad spend in the U.S. 2019-23

    • Digital display ad market share of major ad-selling companies in the U.S. 2019-2021

    • Digital Market Outlook: search ad revenue in the U.S. 2017-2026

    • Digital Market Outlook: search advertising revenue change in the U.S. 2018-2026

    • Search engine usage by brand in the U.S. 2022

    • Google: annual advertising revenue 2001-2021

    • GoogleAds average monthly CPC in the U.S. 2021, by industry

    • Microsoft Corporation search ad revenue 2016-2022

    • Digital audio ad spend in the U.S. 2016-2020

    • Digital audio ad spend growth in the U.S. 2017-2020

    • Radio local digital advertising revenue in the U.S. 2002-2022

    • U.S. podcast advertising revenue in the U.S. 2015-2023

    • Podcast ad revenue in the U.S. 2020, by genre

    • Digital Market Outlook: social media ad spend in the U.S. 2017-2026

    • Social media ad spend growth in the U.S. 2018-2026

    • Digital Market Outlook: social media ad spend in the U.S. 2017-2026, by device

    • Digital Market Outlook: social media ad spend change U.S. 2018-2026, by device

    • Digital Market Outlook: SM ad spend per internet user U.S. 2017-2026, by device

    • Social network video ad spending in the U.S. 2019-2023

    • Effectiveness of social media marketing in the U.S. 2021

    • Digital Market Outlook: digital classifieds ad spending in the U.S. 2017-2026

    • Digital Market Outlook: digital classifieds ad spending change in the U.S. 2018-2026

    • Digital Market Outlook: digital classifieds ad spend share U.S. 2017-2026, by device

    • Attitudes towards online advertising in the U.S. 2022

    • Trust in advertising in the U.S. 2021, by medium

    • Consumer expectations of advertising in the U.S. 2021

    • Share of adults who enjoyed seeing ads in mobile apps in the U.S. 2021

    • Share of U.S. consumers influenced by social media ads 2021, by age

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