Digital advertising formats in the United States

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Statista Dossier on online advertising formats in the United States

Table of contents

    • Internet ad spend in the U.S. 2020-2025

    • Growth of digital advertising in the U.S. 2016-2021

    • Breakdown of U.S. online ad revenue 2021, by format

    • Share of digital in media budgets in the U.S. 2021, by format

    • Digital ad viewability rates in the U.S. in H1 2020 and 2021, by format

    • Leading ad media used by marketers in the U.S. 2020

    • Digital Market Outlook: banner ad spending in the U.S. 2017-2026

    • Digital Market Outlook: digital video ad spending in the U.S. 2017-2026

    • Digital video ad spend growth in the U.S. 2018-2026

    • Average digital video ad spend U.S. agencies and marketers 2021, by format & industry

    • Programmatic display ad spending in the U.S. 2019-2023

    • Programmatic display ad spend growth in the U.S. 2019-2023

    • Share of programmatic in display ad spend in the U.S. 2019-23

    • Digital display ad market share of major ad-selling companies in the U.S. 2019-2021

    • Digital Market Outlook: search ad revenue in the U.S. 2017-2026

    • Digital Market Outlook: search advertising revenue change in the U.S. 2018-2026

    • Search engine usage by brand in the U.S. 2022

    • Google: annual advertising revenue 2001-2021

    • GoogleAds average monthly CPC in the U.S. 2021, by industry

    • Microsoft Corporation search ad revenue 2016-2022

    • Digital audio ad spend in the U.S. 2016-2020

    • Digital audio ad spend growth in the U.S. 2017-2020

    • Radio local digital advertising revenue in the U.S. 2002-2022

    • U.S. podcast advertising revenue in the U.S. 2015-2023

    • Podcast ad revenue in the U.S. 2020, by genre

    • Digital Market Outlook: social media ad spend in the U.S. 2017-2026

    • Social media ad spend growth in the U.S. 2018-2026

    • Digital Market Outlook: social media ad spend in the U.S. 2017-2026, by device

    • Digital Market Outlook: social media ad spend change U.S. 2018-2026, by device

    • Digital Market Outlook: SM ad spend per internet user U.S. 2017-2026, by device

    • Social network video ad spending in the U.S. 2019-2023

    • Effectiveness of social media marketing in the U.S. 2021

    • Digital Market Outlook: digital classifieds ad spending in the U.S. 2017-2026

    • Digital Market Outlook: digital classifieds ad spending change in the U.S. 2018-2026

    • Digital Market Outlook: digital classifieds ad spend share U.S. 2017-2026, by device

    • Attitudes towards online advertising in the U.S. 2022

    • Trust in advertising in the U.S. 2021, by medium

    • Consumer expectations of advertising in the U.S. 2021

    • Share of adults who enjoyed seeing ads in mobile apps in the U.S. 2021

    • Share of U.S. consumers influenced by social media ads 2021, by age

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