Digital advertising formats in the United States

Statistics report on online advertising formats in the United States

Digital advertising formats in the United States

This report has been compiled to provide statistical information about most important digital advertising formats used in the United States.

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Table of contents

Overview

8
  • Basic Statistic Online advertising revenue in the U.S. 2000-2022
  • Premium Statistic Change in digital ad spend in the U.S. 2021-2027
  • Basic Statistic Breakdown of U.S. online ad revenue 2022, by format
  • Premium Statistic Digital ad spend growth in the U.S. 2023, by format
  • Premium Statistic Digital ad viewability rates in the U.S. 2020-2022, by format
  • Premium Statistic Leading digital ad strategies & formats in the U.S. 2023
  • Premium Statistic Advertising saturation in the U.S. 2022, by medium
  • Premium Statistic Media most negatively impacted by cookie deprecation in the U.S. 2022

Display advertising

8
  • Premium Forecast Ad spending of the banner advertising industry in the U.S. 2019-2028
  • Premium Forecast Ad spending of the video advertising industry in the U.S. 2019-2028
  • Premium Forecast Revenue growth of video advertising in the U.S. 2019-2028
  • Premium Statistic Programmatic display ad spending in the U.S. 2018-2024
  • Premium Statistic Share of companies investing in digital video advertising U.S. Q1 2022, by platform
  • Premium Statistic Top video ad types considered a must-buy by marketers in the U.S. 2023
  • Premium Statistic Digital video advertising in the U.S. 2022, by ad placement
  • Premium Statistic Digital display ad market share of major ad-selling companies in the U.S. 2019-2022

Search advertising

7
  • Premium Forecast Ad spending of the search advertising industry in the U.S. 2019-2028
  • Premium Forecast Revenue growth of search advertising in the U.S. 2019-2028
  • Premium Forecast Most used search engines by brand in the U.S. 2023
  • Basic Statistic Google: annual advertising revenue 2001-2022
  • Premium Statistic Share of search in Google's ad revenue in the U.S. 2019-2024
  • Premium Statistic GoogleAds CPC in North America 2023, by country
  • Premium Statistic Microsoft Corporation search ad revenue 2016-2023

Audio advertising

5
  • Premium Statistic Digital audio ad spend in the U.S. 2016-2022
  • Premium Statistic Change in audio ad spend in the U.S. 2022, by format
  • Premium Statistic Radio local digital advertising revenue in the U.S. 2002-2023
  • Premium Statistic U.S. podcast advertising revenue in the U.S. 2015-2025
  • Premium Statistic Podcast ad revenue in the U.S. 2019-2021, by ad type

Social media advertising

5
  • Premium Forecast Revenue of the social media advertising industry in the U.S. 2019-2028
  • Premium Forecast Digital Market Outlook: social media ad spend in the U.S. 2018-2027, by device
  • Premium Forecast Digital Market Outlook: SM ad spend per internet user U.S. 2019-2028, by device
  • Premium Statistic Social network video ad spending in the U.S. 2019-2023
  • Premium Statistic Effectiveness of social media marketing in the U.S. 2021

In-game advertising

5
  • Premium Statistic Video game ad spend in the U.S. 2021-2022
  • Premium Statistic Willingness to view in-game advertising in the U.S. 2022
  • Premium Statistic Gamers believing in-game ads improve gaming experience in the U.S. 2021
  • Premium Statistic Consumers finding video game product placements effective U.S. 2022, by category
  • Premium Statistic Gamer advice to in-game advertisers in the U.S. 2021, by age

Consumer attitudes

6
  • Premium Statistic Trust in advertising in the U.S. 2021, by medium
  • Premium Statistic Platforms where consumers received irrelevant ads in the U.S. 2022
  • Premium Statistic Consumer attitude to ads on streaming services in the U.S. 2022
  • Premium Statistic Media with highest purchase intent influence among children in the U.S. 2023
  • Premium Statistic Media where U.S. children have seen/heard ads 2023
  • Premium Statistic Ad channels that most grab teens' attention in the U.S. 2021
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FURTHER REPORTS

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