Digital advertising formats in the U.S.

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Statista Dossier on online advertising formats in the U.S.

This dossier has been compiled to provide statistical information about most important online advertising formats used in the United States.

Table of contents

  • 1. Overview

    • Internet ad spend in the U.S. 2016-2024

    • Growth of digital advertising in the U.S. 2016-2020

    • Breakdown of U.S. online ad revenue 2020, by format

    • U.S. agencies and marketers digital advertising budget share 2016 to 2019, by format

    • Digital ad viewability rates in the U.S. in H1 2018 and 2019, by format

    • Digital ad channels with highest ROAS according to U.S. Amazon sellers 2019

    • Top digital publishers in the U.S. 2019, by user reach

  • 2. Display advertising

    • Display ad spend in the U.S. 2019-2023

    • Display ad spend growth in the U.S. 2020, by format

    • Digital Market Outlook: banner ad spending in the U.S. 2017-2024

    • Digital Market Outlook: digital video ad spending in the U.S. 2017-2024

    • Digital video ad spend growth in the U.S. 2018-2025

    • U.S. agencies and marketers average digital & mobile video ad spend 2019, by industry

    • Programmatic display ad spending in the U.S. 2013-2022

    • Digital display ad market share of major ad-selling companies in the U.S. 2019-2021

  • 3. Search advertising

    • Digital Market Outlook: search ad revenue in the U.S. 2017-2024

    • Digital Market Outlook: search advertising revenue change in the U.S. 2018-2024

    • Search engine usage by brand in the U.S. 2020

    • Google: annual advertising revenue 2001-2020

    • GoogleAds average monthly CPC in the U.S. 2020, by industry

    • Microsoft Corporation search ad revenue 2016-2020

  • 4. Audio advertising

    • Digital audio ad spend in the U.S. 2016-2020

    • Digital audio ad spend growth in the U.S. 2017-2020

    • Radio local digital advertising revenue in the U.S. 2002-2021

    • U.S. podcast advertising revenue in the U.S. 2015-2023

    • Podcast ad revenue in the U.S. 2020, by genre

  • 5. Social media advertising

    • Digital Market Outlook: social media ad spend in the U.S. 2017-2024

    • Social media ad spend growth in the U.S. 2018-2025

    • Social media ad revenue in the U.S. 2019, by platform

    • U.S. retail marketers buying ads on selected social media 2019

    • Share of U.S. consumers influenced by social media ads 2020

    • U.S. consumer trust in social media ads 2019, by generation

  • 6. Classifieds

    • Digital Market Outlook: digital classifieds ad spending in the U.S. 2017-2024

    • Digital Market Outlook: digital classifieds ad spending change in the U.S. 2018-2024

    • Digital Market Outlook: digital classifieds ad spend share U.S. 2017-2024, by device

  • 7. Consumer attitudes

    • Attitudes towards online marketing in the U.S. 2020

    • Internet user attitudes towards online ads in the U.S. Q2 2020

    • Most annoying types of online ads in the U.S. 2019

    • Reasons for adblocking use in the U.S. Q2 2020

    • Adults reacting positively in response to digital ads in the U.S. 2020

    • Share of adults accepting ads on social media in the U.S. 2020

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