Digital advertising formats in the U.S.

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Statista dossier on online advertising formats in the U.S.

This dossier has been compiled to provide statistical information about most important online advertising formats used in the United States.

Table of contents

  • 1. Overview
    • Global internet advertising spending 2010-2021, by type

    • Digital Market Outlook: digital advertising revenue in the U.S. 2017-2023, by format

    • Quarterly online advertising revenue in the U.S. 2007-2017

    • Breakdown of U.S. online advertising revenue in 2017, by type

    • Online advertising revenue in the U.S. from 2004 to 2017, by pricing model

    • U.S. agencies and marketers digital advertising budget share 2016 to 2018, by format

    • Hispanic digital ad spend in the U.S. 2015-2020

  • 2. Video advertising
    • Programmatic digital video ad spend in the U.S. 2013-2020

    • U.S. agencies and marketers digital and mobile video ad spend 2015-2018

    • U.S. share of ad budgets devoted to cross-platform advertising 2015-2018

    • Digital video ad view distribution in the U.S. 2018, by category

    • Digital video ad impressions in the U.S. 2014-2018, by ad length

    • Share of cross-screen in digital video campaigns in the U.S. 2014-2018

    • Digital Market Outlook: digital video ad revenue in the U.S. 2017-2023, by device

    • Mobile video ad spend in the U.S. 2015-2020

    • Hispanic online video ad spend in the U.S. 2015-2020

  • 3. Display advertising
    • Display advertising spending in the U.S. 2014-2019

    • Display advertising spending in the U.S. 2014-2019, by format

    • Native digital display ad spend in the U.S. 2016-2018, by device

    • Social & non-social native digital display ad spend in the U.S. 2016-2018

    • Programmatic display ad spending in the U.S. 2013-2020

    • Display ad in-target rates in the U.S. in Q2 2017, by device & vertical

    • Digital display ad revenue in the U.S. 2016-2019, by company

    • U.S. net mobile display ad revenue of selected online companies 2015-2017

  • 4. Search advertising
    • Paid search ad spend worldwide 2015-2017

    • Search marketing spending in the U.S. 2014-2019

    • Search ad revenue share of leading search sites in the U.S. 2016-2019

    • Digital Market Outlook: search ad revenue in the U.S. 2017-2023

    • Digital Market Outlook: search ad revenue per internet user U.S. 2017-2023

    • Desktop search ad spend in the U.S. 2014-2019

    • Mobile search advertising spending in the U.S. 2015-2020

    • Market share of search engines in the United States 2008-2018

  • 5. Consumer attitudes
    • Opinions on online advertising relevance in the U.S. 2018, by age group

    • Internet user attitudes to online ads in the U.S. 2018

    • Leading types of ads seen as well targeted by U.S. consumers in 2017

    • U.S. internet users negative attitude towards ads on websites 2018, by age group

    • U.S. consumers who find news sites banner advertising helpful 2017, by format

    • U.S. internet users negative attitude towards ads in online videos 2018, by age group

    • U.S. consumers who find search engine advertising annoying 2017

    • U.S. consumers who find search engine advertising helpful 2017, by age

    • U.S. consumers who purchased products after seeing an internet ad in 2017

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