Digital advertising formats in the U.S.

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Statista Dossier on online advertising formats in the U.S.

Table of contents

  • 1. Overview
    • Internet ad spend in the U.S. 2016-2024

    • Growth of digital advertising in the U.S. 2016-2020

    • Breakdown of U.S. online ad revenue 2020, by format

    • U.S. agencies and marketers digital advertising budget share 2016 to 2019, by format

    • Digital ad viewability rates in the U.S. in H1 2018 and 2019, by format

    • Digital ad channels with highest ROAS according to U.S. Amazon sellers 2019

    • Top digital publishers in the U.S. 2019, by user reach

  • 2. Display advertising
    • Display ad spend in the U.S. 2019-2023

    • Display ad spend growth in the U.S. 2020, by format

    • Digital Market Outlook: banner ad spending in the U.S. 2017-2024

    • Digital Market Outlook: digital video ad spending in the U.S. 2017-2024

    • Digital video ad spend growth in the U.S. 2018-2025

    • U.S. agencies and marketers average digital & mobile video ad spend 2019, by industry

    • Programmatic display ad spending in the U.S. 2013-2022

    • Digital display ad market share of major ad-selling companies in the U.S. 2019-2021

  • 3. Search advertising
    • Digital Market Outlook: search ad revenue in the U.S. 2017-2024

    • Digital Market Outlook: search advertising revenue change in the U.S. 2018-2024

    • Search engine usage by brand in the U.S. 2020

    • Google: annual advertising revenue 2001-2020

    • GoogleAds average monthly CPC in the U.S. 2020, by industry

    • Microsoft Corporation search ad revenue 2016-2020

  • 4. Audio advertising
    • Digital audio ad spend in the U.S. 2016-2020

    • Digital audio ad spend growth in the U.S. 2017-2020

    • Radio local digital advertising revenue in the U.S. 2002-2021

    • U.S. podcast advertising revenue in the U.S. 2015-2023

    • Podcast ad revenue in the U.S. 2020, by genre

  • 5. Social media advertising
    • Digital Market Outlook: social media ad spend in the U.S. 2017-2024

    • Social media ad spend growth in the U.S. 2018-2025

    • Social media ad revenue in the U.S. 2019, by platform

    • U.S. retail marketers buying ads on selected social media 2019

    • Share of U.S. consumers influenced by social media ads 2020

    • U.S. consumer trust in social media ads 2019, by generation

  • 6. Classifieds
    • Digital Market Outlook: digital classifieds ad spending in the U.S. 2017-2024

    • Digital Market Outlook: digital classifieds ad spending change in the U.S. 2018-2024

    • Digital Market Outlook: digital classifieds ad spend share U.S. 2017-2024, by device

  • 7. Consumer attitudes
    • Attitudes towards online marketing in the U.S. 2020

    • Internet user attitudes towards online ads in the U.S. Q2 2020

    • Most annoying types of online ads in the U.S. 2019

    • Reasons for adblocking use in the U.S. Q2 2020

    • Adults reacting positively in response to digital ads in the U.S. 2020

    • Share of adults accepting ads on social media in the U.S. 2020

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