In the second quarter of 2020, outdoor advertising revenue in the United States plummeted by 45 percent compared to the same period in the previous year. This significant drop is due to the fact, that the outdoor advertising sector was severely hit by COVID-19 and its consequences, since the majority of the audiences were not exposed to outdoor advertising due to lockdowns.
Change in out-of-home advertising revenue in the United States from 1st quarter 2012 to 2nd quarter 2020
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OAAA. (August 24, 2020). Change in out-of-home advertising revenue in the United States from 1st quarter 2012 to 2nd quarter 2020 [Graph]. In Statista. Retrieved June 30, 2022, from https://www.statista.com/statistics/387578/outdoor-advertising-expenditures-change-usa/
OAAA. "Change in out-of-home advertising revenue in the United States from 1st quarter 2012 to 2nd quarter 2020." Chart. August 24, 2020. Statista. Accessed June 30, 2022. https://www.statista.com/statistics/387578/outdoor-advertising-expenditures-change-usa/
OAAA. (2020). Change in out-of-home advertising revenue in the United States from 1st quarter 2012 to 2nd quarter 2020. Statista. Statista Inc.. Accessed: June 30, 2022. https://www.statista.com/statistics/387578/outdoor-advertising-expenditures-change-usa/
OAAA. "Change in Out-of-home Advertising Revenue in The United States from 1st Quarter 2012 to 2nd Quarter 2020." Statista, Statista Inc., 24 Aug 2020, https://www.statista.com/statistics/387578/outdoor-advertising-expenditures-change-usa/
OAAA, Change in out-of-home advertising revenue in the United States from 1st quarter 2012 to 2nd quarter 2020 Statista, https://www.statista.com/statistics/387578/outdoor-advertising-expenditures-change-usa/ (last visited June 30, 2022)