Advertising in the Nordics

Statistics report on advertising in the Nordic countries

Advertising in the Nordics

This report presents a range of selected statistics and data about advertising in the Nordic countries: Denmark, Finland, Iceland, Norway, and Sweden. In addition to general region overview, it shows deep dives into the single country markets.

Table of contents

Overview

7
  • Premium Statistic Advertising spending in Europe 2014-2023
  • Premium Statistic Ad spend in the Nordics 2020-2022
  • Premium Statistic Ad market growth in the Nordics 2020-2022
  • Premium Statistic Digital ad spend in the Nordics 2022, by country
  • Premium Statistic Ranking of advertising companies in the Nordic countries 2023, by revenue
  • Premium Statistic Ranking of advertising companies in the Nordic countries 2023, by profit
  • Premium Statistic Ranking of advertising companies in the Nordic countries 2023, by employees

Denmark

12
  • Premium Statistic Advertising revenue in Denmark 2009-2023
  • Premium Statistic Change in advertising spending in Denmark 2023-2024
  • Premium Statistic Distribution of ad spend in Denmark 2021, by medium
  • Premium Statistic Digital ad spend in Denmark 2020-2022
  • Premium Statistic Denmark: digital ad spend 2022, by format
  • Premium Statistic Largest advertisers in Denmark 2022
  • Premium Statistic Ranking of advertising companies in Denmark 2023, by revenue
  • Premium Statistic Attitudes towards advertising in Denmark 2022
  • Premium Statistic Level of attention paid to advertising in Denmark 2010-2022
  • Premium Statistic Media with the most attention-grabbing ads in Denmark 2022
  • Premium Statistic Level of irritation with advertising in Denmark 2010-2022
  • Premium Statistic Media with the most irritating ads in Denmark 2022

Finland

7
  • Premium Statistic Expenditure on media advertising in Finland in 1995-2022
  • Premium Statistic Advertising expenditure in Finland 2012-2022, by medium
  • Premium Statistic Advertising spending change in Finland 2022, by medium
  • Premium Statistic Digital ad spend in Finland 2022, by format
  • Premium Statistic Ranking of advertising and market research companies in Finland 2023, by turnover
  • Premium Forecast Non-digital advertising touchpoints in Finland 2023
  • Premium Forecast Digital advertising touchpoints in Finland 2023

Iceland

5
  • Basic Statistic Media advertising revenue in Iceland 2009-2021
  • Premium Statistic Distribution of advertising revenue in Iceland 2021, by medium
  • Basic Statistic Online media advertising revenue in Iceland 1998-2021
  • Premium Statistic Role of RÚV on the Icelandic advertising market 2023
  • Premium Statistic Media profiting from removing of RÚV from the Icelandic advertising market 2023

Norway

9
  • Premium Statistic Advertising revenue in Norway 2023-2024
  • Premium Statistic Change in advertising revenue in Norway 2023-2024
  • Premium Statistic Media ad spending in Norway 2022, by medium
  • Premium Statistic Digital ad spend in Norway 2020-2022
  • Premium Statistic Digital ad spend in Norway 2022, by format
  • Premium Statistic Largest advertisers in Norway 2022
  • Premium Statistic Revenue of advertising agencies in Norway 2008-2021
  • Premium Statistic Revenue of advertising agencies in Norway 2021, by service
  • Premium Statistic Ranking of advertising companies in Norway 2023, by revenue

Sweden

10
  • Premium Statistic Media advertising spending in Sweden 2014-2022
  • Premium Statistic Media ad spend growth in Sweden 2015-2022
  • Premium Statistic Distribution of advertising spending in Sweden 2022, by medium
  • Premium Statistic Online advertising spending in Sweden 2015-2022
  • Premium Statistic Distribution of digital ad spend in Sweden 2022, by format
  • Basic Statistic Revenue of advertising agencies in Sweden 2008-2021
  • Premium Statistic Ranking of advertising companies in Sweden 2023, by revenue
  • Premium Statistic Attitudes towards advertising in Sweden 2022
  • Premium Forecast Non-digital advertising touchpoints in Sweden 2023
  • Premium Forecast Digital advertising touchpoints in Sweden 2023

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