Advertising in the Nordics

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Statista Dossier on advertising in the Nordic countries

This dossier presents a range of selected statistics and data about advertising in the Nordic countries. In addition to general facts on ad revenues and spending, it contains relevant statistics on online, audiovisual and print media, as well as outdoor and direct advertising. The last chapter includes data on the coronavirus impact on the advertising and marketing industry. The dossier focuses on Sweden, Norway, Denmark, and Finland.

Table of contents

  • 1. Overview
    • Media advertising spending in Sweden 2014-2019

    • Media advertising spending in Norway 2013-2019

    • Advertising revenue in Denmark 2009-2019

    • Expenditure on media advertising in Finland in 1995-2019

    • Advertising spending in Sweden 2019, by media

    • Advertising spending in Norway 2019, by medium

    • Advertising revenue in Denmark 2018, by media

    • Advertising expenditure in Finland 2010-2019, by medium

  • 2. Online media
    • Online advertising spending in Sweden 2009-2019

    • Online advertising spending in Norway 2014-2018, by type

    • Online advertising revenue in Denmark 2008-2018

    • Distribution of online advertising revenue in Denmark 2009-2018, by type

    • Online advertising spending in Finland 2010-2019

  • 3. Audiovisual
    • Television advertising spending in Sweden 2009-2019

    • TV advertising revenue in Norway 2009-2019

    • TV advertising revenue in Denmark 2008-2018

    • Radio advertising spending in Sweden 2009-2019

    • Radio advertising revenue in Norway from 2009-2019

    • Radio advertising revenue in Denmark 2008-2018

    • Cinema advertising spending in Sweden 2009-2019

    • Cinema advertising revenue in Norway 2009-2019

    • Cinema advertising revenue in Denmark 2008-2018

    • Broadcast media advertising spending in Finland 2019, by medium

  • 4. Print media
    • Local daily newspaper advertising spending in Sweden 2009-2019

    • Metropolitan daily newspaper advertising spending in Sweden 2009-2019

    • Consumer magazine advertising spending in Sweden 2009-2019

    • Advertising revenue of printed and digital newspapers in Norway 2014-2018

    • Weeklies and magazine advertising revenue in Norway 2009-2019

    • Advertising revenue of daily newspapers in Denmark from 2013-2018

    • Magazine advertising revenue in Denmark 2008-2018

    • Newspaper advertising spending in Finland 2010-2019

    • Magazine advertising spending in Finland 2010-2019

  • 5. Outdoor & direct advertising
    • Out-of-home advertising spending in Sweden 2009-2019

    • Outdoor advertising revenue in Norway 2009-2019

    • Outdoor advertising revenue in Denmark 2009-2019

    • Outdoor advertising spending in Finland 2010-2019

    • Direct advertising spending in Sweden 2009-2019

    • Direct advertising revenue in Norway 2009-2019

    • Revenue of marketing and advertising industry in Finland 2018, by activity

  • 6. Coronavirus impact
    • Share of marketing companies planning budget cuts due to COVID-19 in the Nordics 2020

    • Impact of the coronavirus on advertisers' marketing investments in Sweden 2020

    • Impact of the COVID-19 pandemic on marketing investments in Sweden 2020, by channel

    • Marketing budget change due to the coronavirus pandemic in Norway 2020

    • Advertising market development due to COVID-19 in Norway 2020

    • Impact of COVID-19 on marketing budget in Denmark 2020

    • Coronavirus impact on marketing budgets in Finland 2020

    • Coronavirus impact on advertising spending in Finland 2020, by channel

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