Advertising in the Nordics

The Statista dossier
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Statista Dossier on advertising in the Nordic countries

Table of contents

  • 1. Overview
    • Media advertising spending in Sweden 2014-2020

    • Media advertising spending in Norway 2013-2020

    • Advertising revenue in Denmark 2009-2020

    • Expenditure on media advertising in Finland in 1995-2020

    • Advertising spending in Sweden 2019, by media

    • Advertising spending in Norway 2019, by medium

    • Advertising revenue in Denmark 2019, by media

    • Advertising expenditure in Finland 2010-2019, by medium

  • 2. Online media
    • Online advertising spending in Sweden 2015-2020

    • Online advertising spending in Norway 2014-2019, by type

    • Online advertising revenue in Denmark 2009-2019

    • Distribution of online advertising revenue in Denmark 2018-2019, by type

    • Online advertising spending in Finland 2010-2020

  • 3. Audiovisual
    • Television advertising spending in Sweden 2009-2019

    • TV advertising revenue in Norway 2009-2019

    • TV advertising revenue in Denmark 2009-2019

    • Radio advertising spending in Sweden 2009-2019

    • Radio advertising revenue in Norway from 2009-2019

    • Radio advertising revenue in Denmark 2009-2019

    • Cinema advertising spending in Sweden 2009-2019

    • Cinema advertising revenue in Norway 2009-2019

    • Cinema advertising revenue in Denmark 2009-2019

    • Broadcast media advertising spending in Finland 2019, by medium

  • 4. Print media
    • Local daily newspaper advertising spending in Sweden 2009-2019

    • Metropolitan daily newspaper advertising spending in Sweden 2009-2019

    • Consumer magazine advertising spending in Sweden 2009-2019

    • Advertising revenue of printed and digital newspapers in Norway 2014-2019

    • Weeklies and magazine advertising revenue in Norway 2009-2019

    • Advertising revenue of daily newspapers in Denmark 2013-2019

    • Magazine advertising revenue in Denmark 2009-2019

    • Newspaper advertising spending in Finland 2010-2020

    • Magazine advertising spending in Finland 2010-2020

  • 5. Outdoor & direct advertising
    • Out-of-home advertising spending in Sweden 2009-2019

    • Outdoor advertising revenue in Norway 2009-2019

    • Outdoor advertising revenue in Denmark 2009-2019

    • Outdoor advertising spending in Finland 2010-2020

    • Direct advertising spending in Sweden 2009-2019

    • Direct advertising revenue in Norway 2009-2019

    • Revenue of marketing and advertising industry in Finland 2019, by activity

  • 6. Coronavirus impact
    • Share of marketing companies planning budget cuts due to COVID-19 in the Nordics 2020

    • Impact of the coronavirus on advertisers' marketing investments in Sweden 2020

    • Impact of the COVID-19 pandemic on marketing investments in Sweden 2020, by channel

    • Marketing budget change due to the coronavirus pandemic in Norway 2020

    • Advertising market development due to COVID-19 in Norway 2020

    • Impact of COVID-19 on marketing budget in Denmark 2020

    • Coronavirus impact on marketing budgets in Finland 2020

    • Coronavirus impact on advertising spending in Finland 2020, by channel

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